OPTIMIZE with Brian Johnson | More Wisdom in Less Time

OPTIMIZE with Brian Johnson features the best Big Ideas from the best optimal living books. More wisdom in less time to help you live your greatest life. (Learn more at
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OPTIMIZE with Brian Johnson | More Wisdom in Less Time




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Nov 9, 2017

Ready to get some great things done? Fantastic. Step 1: Identify the great thing. Step 2. Say YES to your wildly important goal! Step 3. Say “No!” to basically everything else. Then know that it starts with energy management then goes to time management, focus, 4.5-hour workdays, the four disciplines of execution, the science of progress and relentless forward motion.

Nov 1, 2017
Jason Selk is one of the world’s leading mental toughness coaches. He tells us that the best among us have a relentless solution focus.”
Note: RELENTLESS solution focus.
Here’s the game he tells his elite athletes (and executives) to play:  
When something goes sideways, give yourself 60 seconds (that’s it! 60 seconds!) to feel bad about it, blame someone for it, etc.
60 seconds. Tick tock. Tick tock. Tick tock.
Whining over.
Now? Now, it’s time to find a SOLUTION to your problem. 
You don’t need to solve the whole thing—and you shouldn’t try to. Just find one TINY (!) thing you can do right now that would move you forward in a positive, constructive direction.
R E L E N T L E S S.
Quick consult with dictionary: 
  • relentless |rəˈlen(t)ləs|
  • adjective 
  • oppressively constant; incessant
Yep. Relentless. Solution. Focus.
So… What’s your #1 stressor right now? 
Give yourself 60 seconds to whine. 
Starting now…
And… Time’s up!
Now: What’s the one little thing you can do right now to improve the situation by 1%? 
Get on that!
Oct 20, 2017

Here’s a quick look behind the scenes for one of our next classes: Journaling 101: How to Use a Pen and Paper to Create Clarity, Confidence, and Consistency. I hope you enjoy this overview of the class (and my process in creating it)! P.S. Optimize with us:

Oct 3, 2017

I've been thinking about how I can help you optimize (technically, I'm pretty much *always* obsessing about it) and realized I should probably do some more behind-the-scenes videos to capture my (often messy) thought process about how to take Optimize to the next level and do my life's work while serving you profoundly and creating an exemplary business that scales in the process. This video is the fruits of that. Hope you enjoy!

Optimize with us at

P.S. Notes on my Top 10 favorite Books

P.P.S. Let's do this!

May 6, 2017

Welcome: Your Heroic Quest + Making it a Reality

Our world needs heroes today more than ever before. We need YOU to be a Hero. We hope you enjoy this video from Friday Night of our weekend immersion workshop: Hero Training 101. Let’s do this!

Watch the entire weekend workshop here:

Feb 25, 2017

I love Stoicism. In this class we take a quick look at the cast of characters (from founder Zeno to Seneca + Epictetus + Marcus Aurelius) and then dive into the ultimate goal of Stoicism (hint: become bff’s with your inner daimon so you can experience a state of well-being and flourishing) along with the practices that help us apply this wisdom to our lives. We’ll create energized tranquility and equanimity as we have fun becoming our own ideal sages.

Jan 6, 2017

Here’s another behind-the-scenes look at how I’m thinking about The Big 3: Energy + Family + Service as we raise our standards to heroic levels. Primary questions: What does you at your best look like in each domain? What will you experience/who will you be when you are your best? (Aka: The Why) And, most importantly, what ONE thing will you do to make that ideal self a reality? Hope you enjoy! More on Hero Training 101:

Jan 6, 2017

Join us for my first ever offline immersion workshop. It will be at our new Optimize Oasis in Ojai in April. We’re calling it Hero Training 101. It’s time. Learn more:

Jan 2, 2017

So I figured out my one word for 2017: Hērōs. Popped up in meditation this AM. It’s basically the perfect expression of what we discussed yesterday: Community + Consistency. Here’s how I’m thinking about Hērōs + Virtues vs. Bling on this fine first day of 2017! Here’s to stepping into the highest version of ourselves and serving profoundly!!!!

Jan 2, 2017

Turning the last page on my 2016 calendar is a pretty exciting thing for me. (Hah.) Here’s a sneak peek at what’s going to be important for me in 2017. You? Let's make 2017 the Greatest Year Ever!! Join nearly 10,000 people Optimizing at

Jan 2, 2017

Here’s a quick look at Greatest Year Ever 101. Join us at our new Oasis in Ojai (907 El Centro Street, Ojai 93023) or via Livestream as a member: Let’s do this!

Dec 23, 2016

Today we take a quick look at my creative planning to help us make 2017 the Greatest Year Ever. Fun! (I mention our membership. If you haven't joined yet and it feels like a good fit, learn more/sign up here:

Dec 23, 2016

In this little trip behind-the-scenes we take a quick look at the evolving 2017 Q1 calendar and how fired up I am about PN-LIVE. Plus we have fun with two micro classes: one on identifying your #1 (or Top 3) goals for next year that’ll make it amazing (along with the 1 or 2 habits you need to install to make that goal happen); and, we have fun looking at chasms vs. cracks. Joseph Campbell said that when you get to a chasm, jump. It’s not as wide as you think. I share a couple stories of my own where I saw chasms were really cracks. You? P.S. Let’s do this.

Dec 23, 2016

Big visions are awesome, of course. But ultimately it's all about ACTION--taking gritty baby steps in pursuit of our big audacious goals and purpose-driven destiny. One great tactic? Get Juicy!! Just ship it. #JUSI

Dec 23, 2016

After my strategy journaling I often send a quick video my right-hand genius ninja Evan. Today I started doing that and realized I should just share it with you as well as part of this series. So, here we are. Theme: Let's 10x--make that 20x!!-- the value we create for our members by sharing 250 PN-LIVEs + 250 Office Hours. Still noodling but basically, Monday thru Friday at 10am PST I'm thinking we can hang out and Optimize. Then on Saturday we'll have a longer lecture for more awesome. Then I rest on Sunday. :) (Got ideas on stuff you'd like me to cover?! Drop a comment, pretty please!!) LET'S DO THIS!!

Dec 23, 2016

Another quick peek at my prep for 2017. Short story: We're going to livestream awesome classes on my 100 favorite book ever. Q&A. etc. It's going to be awesome.

Dec 23, 2016

Every morning I spend ~5 minutes quickly journaling on what I am committed to doing and who I am committed to being in the world. Here's a quick peek behind the scenes on this AM's journaling in which I share the big vision for our business Optimize Enterprises, Public Benefit Corporation.

Dec 23, 2016

Hero Training 101. It's time. 

Here's the full script: 

Do you know what the word “hero” means?

In ancient Greek, the word “hērōs” (spelled with a cool line over the e and the o) meant PROTECTOR.

Not “killer of bad guys” or “super strong tough guy” but PROTECTOR.

A hero has strength for two.

The hero’s secret weapon? 




A hero CARES. 

And a hero is willing to do the work necessary to be strong enough to serve and to protect the people and community and country she loves.

Our world needs heroes today more than ever before.

That’s why I’m putting every single ounce of my energy into something we’re calling Hero Training 101.

We’re going to help you create the greatest year of your life and, in the process, help you create heroic mastery of every facet of your life. 

We’ll start by figuring out what you’re here to do. How will YOU be heroic? What bold steps will you take to give your greatest gifts in greatest service to the world? Who must you become to make that vision a reality?

We’ll figure out your highest calling and then challenge you to STEP UP and create the strength to make that dream a reality.

We’ll start with your fundamentals. Absolutely dialing in your nutrition, your movement, your sleep, and your ability to focus your mind—putting your attention where you want, when you want for how long you want—the skill that psychologists tell us is THE most important attribute of the greatest and happiest among us.

We’ll master the process of setting and achieving goals. Building habits and using your willpower wisely. Cultivating humble yet heroic confidence. Mastering the process of getting stuff done while conquering any procrastination, anxiety or depression. We’ll step into our full leadership potential and master the process of using business as a force for heroic good.

And, most importantly, we’ll focus on love. Not just for a few people with whom we’re close. But for everyone and all of life—remembering that THE secret weapon of the true hero is LOVE. Fully embodied and expressed in every micro-moment of our lives as we dig deep and commit to most fully giving ourselves to our families, communities, countries and world.

Hero Training 101. It’s time.

Nov 1, 2016

Leadership is all about inspiring and empowering people to do great things. In this class, we’ll explore the fact that leadership starts by leading yourself as we identify your noble purpose, chisel your foundation, create a compelling vision, embrace the process, and do what you’re here to do. We’ll also look at the power of charisma, the neuroscience of being an iconoclastic leader, and discuss the best-kept secret of leadership to help you create your legacy.

Sep 18, 2016

Nutrition. It’s easy to get lost in the labyrinth of conflicting science. In this class, we focus on the 2 facts Michael Pollan tells us we can all agree on and then look at how to eliminate the primary causes of disease caused by our modern diets. Optimizing our health, energy and happiness starts at the end of our fork!

Sep 4, 2016

Did you know there’s a science (+ art!) to learning? Yep. In this class, I’m excited to share some of my favorite Big Ideas on how to learn + make things stick–efficiently! Whether you’re a student, parent or life-long learner, I hope you enjoy!

Aug 30, 2016

The Purpose Formula has three parts. How do you fill in the bubbles? Where do your skills and joy meet the world's needs?

Aug 21, 2016

Movement. It’s about more than just exercise. Did you know you can be active *and* sedentary? Yep. In this class we’ll take a look at how to optimize your energy, genes, mind, mood, and body as a perpetual motion machine!

Aug 7, 2016

High standards are great. Perfectionism? Not so much. In this class, we’ll take a look at why it’s so important to embrace the constraints of reality as we have fun incrementally optimizing–aggregating and compounding tiny improvements over time to create magic!

Jul 17, 2016

Willpower is the queen of all virtues. It outpredicts IQ by a factor of TWO for academic performance (and everything else we want in life). This class is all about the science of how to systematically build our willpower so we can reach our highest potential.

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