Technology is, obviously, awesome. We’ve been using “tech” tools for 2.5 million years since our protohuman ancestors first picked up a stone and used it as a tool. 1.8 million years ago, “we” figured out how to make an acheulean hand axe which was a pretty epic innovation at the time.
So, with the advent of smartphones in what’s known as the “Input Age,” I’m not suggesting we should all become tech-smashing Luddites. But… (And this is a big but!), I also don’t think we should underestimate just how much we play the role of addicted users caught up in the mix of a $7 TRILLION attention economics (/mind-hacking!) industry.
The solution: Become Optimizites—use technology wisely to become the BEST you rather than mindlessly let your 1 million-year-old prefrontal cortex get hacked all day every day.
In the class, we walk through the costs of addiction, then talk about how to conquer it so we can sculpt our ideal lives.
Breathing. It’s easy to take for granted but when you stop to think about it, it quickly becomes obvious just how powerful it is. Get this: You can live for weeks without food and days without water but, of course, only minutes without oxygen. Plus: Your brain uses 20% of the oxygen you consume while breathing is responsible for 70% (!) of your body’s detoxification. Yet… If you’re like most people, you’re probably doing this simple, should-be-easy fundamental wrong. In this class, we’ll look at why CO2 is (somewhat paradoxically!) actually the variable we want to be Optimizing if we want to get the O2 out of our hemoglobin and into our cells. Then we’ll look at the Three Rules for breathing perfectly as we Optimize your breathing for calm, focused energy.
We’ve had a lot of people ask for a class on Public Speaking. It tends to freak a lot of people out which is why Idea #1 features Jerry Seinfeld’s quip that most people are so afraid of public speaking that they’d prefer to *receive* a eulogy than give one. (Hah.) Alas, if you have any fears over speaking in public, you’re not alone. Enter: Common humanity. And, enter my own stories about my fears and my favorite ways to alchemize that energy. (“I’m excited!” + “Bring it on!” + threat vs. challenge, etc.) Other Ideas include Rule #0 (aka, it’s not about you), Rule #1 (aka BE you—amplified!), systematically organize (and overprepare!), plus Optimizing your pre-shot routine before letting it rip!
Ready to conquer anxiety? Our first step is to embrace the fact that it happens and then we’ll quit making it worse as we choose a target (calm confidence!), get our fundies in order, remember to breathe (deeply + properly), turn the serenity key in our brains, do some Olympic-style focus training so we see challenges not threats as we exit our mind and enter the moment. We’ll also look at how to create calm confidence in 5 steps and how to tap into infinite calm confidence. Tame those gremlins and rock it!
I created 25 classes before we got to money/wealth/etc. That was deliberate. (Virtue for the win!) And… It was fun to create this class and share my thoughts on how to create true wealth. First idea? We’ve gotta remember that the Ultimate Currency/the reason we do *anything* is to be Happy. Therefore, we want to run our pursuit of material abundance through that lens. Then we talk about how to become psychologically wealthy (billionaires, baby!) (and look at how to Optimize your balance sheet), redefine economics from a spiritual plane and then… We talk about how to make and enjoy some more money. The theme? Wealth thru Profound Service. We talk about investing in the best stock on the market: You, Inc. And, we integrate Cal Newport’s Passion + Craftsman mindsets with what I call a “Servant” mindset for a new hedgehog-like concept plus we look at Ray Dalio’s 5 Steps to Getting What You Want in Life model—which is super powerful, kinda like WOOP by an uber-practical genius. Plus some other goodness I hope you enjoy!
Want this year to be the greatest year of your life? Here's how to go about making that happen. We’ll start with a quick inventory of what’s awesome. And, what needs work. Then we’ll move on to imagine THE (!) best version of you in 10 years and 25+ years (eulogy you!) while reflecting on how to make the prior best version of you your new baseline. Then… It’s all about being that version of you NOW. We’ll revisit the fundies and your Big 3 while creating Masterpiece Days, avoiding the pickles and kryptonite dust, WOOPing everything and playing the game that is our lives as well as we can.
I've been thinking about how I can help you optimize (technically, I'm pretty much *always* obsessing about it) and realized I should probably do some more behind-the-scenes videos to capture my (often messy) thought process about how to take Optimize to the next level and do my life's work while serving you profoundly and creating an exemplary business that scales in the process. This video is the fruits of that. Hope you enjoy!
Optimize with us at https://optimize.me
P.S. Notes on my Top 10 favorite Books
P.P.S. Let's do this!
Welcome: Your Heroic Quest + Making it a Reality
Our world needs heroes today more than ever before. We need YOU to be a Hero. We hope you enjoy this video from Friday Night of our weekend immersion workshop: Hero Training 101. Let’s do this!
Watch the entire weekend workshop here:
I love Stoicism. In this class we take a quick look at the cast of characters (from founder Zeno to Seneca + Epictetus + Marcus Aurelius) and then dive into the ultimate goal of Stoicism (hint: become bff’s with your inner daimon so you can experience a state of well-being and flourishing) along with the practices that help us apply this wisdom to our lives. We’ll create energized tranquility and equanimity as we have fun becoming our own ideal sages.
Here’s another behind-the-scenes look at how I’m thinking about The Big 3: Energy + Family + Service as we raise our standards to heroic levels. Primary questions: What does you at your best look like in each domain? What will you experience/who will you be when you are your best? (Aka: The Why) And, most importantly, what ONE thing will you do every.single.day to make that ideal self a reality? Hope you enjoy! More on Hero Training 101: optimize.me/hero
Join us for my first ever offline immersion workshop. It will be at our new Optimize Oasis in Ojai in April. We’re calling it Hero Training 101. It’s time. Learn more: https://optimize.me/hero
So I figured out my one word for 2017: Hērōs. Popped up in meditation this AM. It’s basically the perfect expression of what we discussed yesterday: Community + Consistency. Here’s how I’m thinking about Hērōs + Virtues vs. Bling on this fine first day of 2017! Here’s to stepping into the highest version of ourselves and serving profoundly!!!!
Turning the last page on my 2016 calendar is a pretty exciting thing for me. (Hah.) Here’s a sneak peek at what’s going to be important for me in 2017. You? Let's make 2017 the Greatest Year Ever!! Join nearly 10,000 people Optimizing at https://optimize.me/join
Here’s a quick look at Greatest Year Ever 101. Join us at our new Oasis in Ojai (907 El Centro Street, Ojai 93023) or via Livestream as a member: optimize.me/join. Let’s do this!
Today we take a quick look at my creative planning to help us make 2017 the Greatest Year Ever. Fun! (I mention our membership. If you haven't joined yet and it feels like a good fit, learn more/sign up here: http://optimize.me/join)
In this little trip behind-the-scenes we take a quick look at the evolving 2017 Q1 calendar and how fired up I am about PN-LIVE. Plus we have fun with two micro classes: one on identifying your #1 (or Top 3) goals for next year that’ll make it amazing (along with the 1 or 2 habits you need to install to make that goal happen); and, we have fun looking at chasms vs. cracks. Joseph Campbell said that when you get to a chasm, jump. It’s not as wide as you think. I share a couple stories of my own where I saw chasms were really cracks. You? P.S. Let’s do this.
Big visions are awesome, of course. But ultimately it's all about ACTION--taking gritty baby steps every.single.day in pursuit of our big audacious goals and purpose-driven destiny. One great tactic? Get Juicy!! Just ship it. #JUSI
After my strategy journaling I often send a quick video my right-hand genius ninja Evan. Today I started doing that and realized I should just share it with you as well as part of this series. So, here we are. Theme: Let's 10x--make that 20x!!-- the value we create for our members by sharing 250 PN-LIVEs + 250 Office Hours. Still noodling but basically, Monday thru Friday at 10am PST I'm thinking we can hang out and Optimize. Then on Saturday we'll have a longer lecture for more awesome. Then I rest on Sunday. :) (Got ideas on stuff you'd like me to cover?! Drop a comment, pretty please!!) LET'S DO THIS!!
Another quick peek at my prep for 2017. Short story: We're going to livestream awesome classes on my 100 favorite book ever. Q&A. etc. It's going to be awesome.
Every morning I spend ~5 minutes quickly journaling on what I am committed to doing and who I am committed to being in the world. Here's a quick peek behind the scenes on this AM's journaling in which I share the big vision for our business Optimize Enterprises, Public Benefit Corporation.
Hero Training 101. It's time.
Here's the full script:
Do you know what the word “hero” means?
In ancient Greek, the word “hērōs” (spelled with a cool line over the e and the o) meant PROTECTOR.
Not “killer of bad guys” or “super strong tough guy” but PROTECTOR.
A hero has strength for two.
The hero’s secret weapon?
A hero CARES.
And a hero is willing to do the work necessary to be strong enough to serve and to protect the people and community and country she loves.
Our world needs heroes today more than ever before.
That’s why I’m putting every single ounce of my energy into something we’re calling Hero Training 101.
We’re going to help you create the greatest year of your life and, in the process, help you create heroic mastery of every facet of your life.
We’ll start by figuring out what you’re here to do. How will YOU be heroic? What bold steps will you take to give your greatest gifts in greatest service to the world? Who must you become to make that vision a reality?
We’ll figure out your highest calling and then challenge you to STEP UP and create the strength to make that dream a reality.
We’ll start with your fundamentals. Absolutely dialing in your nutrition, your movement, your sleep, and your ability to focus your mind—putting your attention where you want, when you want for how long you want—the skill that psychologists tell us is THE most important attribute of the greatest and happiest among us.
We’ll master the process of setting and achieving goals. Building habits and using your willpower wisely. Cultivating humble yet heroic confidence. Mastering the process of getting stuff done while conquering any procrastination, anxiety or depression. We’ll step into our full leadership potential and master the process of using business as a force for heroic good.
And, most importantly, we’ll focus on love. Not just for a few people with whom we’re close. But for everyone and all of life—remembering that THE secret weapon of the true hero is LOVE. Fully embodied and expressed in every micro-moment of our lives as we dig deep and commit to most fully giving ourselves to our families, communities, countries and world.
Hero Training 101. It’s time.
Leadership is all about inspiring and empowering people to do great things. In this class, we’ll explore the fact that leadership starts by leading yourself as we identify your noble purpose, chisel your foundation, create a compelling vision, embrace the process, and do what you’re here to do. We’ll also look at the power of charisma, the neuroscience of being an iconoclastic leader, and discuss the best-kept secret of leadership to help you create your legacy.