Jocko Willink and Leif Babin were two of the most senior (and decorated) SEALS on the ground in the most intense battles of Iraq. In this book they share their leadership lessons on how U.S. Navy SEALs lead and win. It’s an intense, impactful read. Big Ideas we explore include a definition of Extreme Ownership, the fact that there are no bad teams, only bad leaders, how to prioritize and execute and remembering that discipline = freedom.
In today’s world, the road to character has a much less defined map than the road to external success. In this thoughtful, penetrating book, New York Times op-ed columnist and author David Brooks walks us through the evolution of our culture away from a character ethic toward a society all about what he calls the “Big Me.” And, of course, he shows us the way back to character. Big Ideas we explore include résumé virtues vs. eulogy virtues, answering the summons, conquering yourself, living for holiness and becoming strongest at your weakest point.
In this book, Michelle Gielan takes her background in broadcast journalism (as a CBS News anchor) and combines it with her background in positive psychology to show us how we are ALL broadcasters. Big Ideas we explore include the 3 key factors that account for 75% of success (!), power leads and how to use them, rational optimism vs. irrational optimism, fact-checking your story to find fueling facts that catalyze rather than paralyze and how/when to H.A.L.T.!
Angela Duckworth is the world’s leading authority on the science of grit. In fact, she pioneered the field and, as Daniel Gilbert says on the cover: “Psychologists have spent decades searching for the secret of success, but Duckworth is the one who found it.” In this Note, we explore the two facets of grit (hint: passion + perseverance, why they’re important and how to cultivate them.
What were you born to do? As you might have guessed, that’s what this book is all about. Our guide, Chris Guillebeau, gives us a bunch of helpful tips and strategies to help us find the work we were meant to do. Big Ideas we explore include how win the career lottery (hint: think JOT-MONEY-FLOW), playing the elimination game, remembering that if Plan A fails you still have 25 other letters, Warren Buffett on goals, and getting good at quitting.
Dan Pink is an incredibly engaging writer and this book is fantastic. In this book, he tackles human motivation and, as the sub-title suggests, tells us “The Surprising Truth About What Motivates Us.” Here’s his Twitter summary: “Carrots & sticks are so last century. Drive says for 21st century work, we need to upgrade to autonomy, mastery & purpose.” Big Ideas we explore include understanding Motivation 1.0, 2.0 and 3.0 along w/how to upgrade our operating system, why Autonomy is so important, The Three Laws of Mastery and discovering our Purpose via a big question and a small one.
New Zealand’s national rugby team The All Blacks are arguably THE greatest team ever. In this book, James Kerr unpacks what makes them so great and how we can lead + create a Legacy. Big Ideas we explore include the fact that Better People Make Better All Blacks, Kiwi Kaizen, embracing expectations and leaning into the power of Loss Aversion (remember: no pressure, no diamonds), hitting the psychological gym and answering a couple questions that will help clarify YOUR legacy.
Anders Ericsson is the world’s leading scientist studying expert performance—looking at how, precisely, the people who are the best in the world at what they do became the best. In this Note, we take a quick look at The Gift that we all have that’s the key to our potential greatness, HOW to go about tapping into the benefits of that gift via a certain type of practice (forget naive practice and go for purposeful + deliberate!), the fact that there is no such thing as a “10,000 Hour Rule,” and why we should be called Homo Exercens rather than Homo Sapiens. :)
Ever wonder how your brain works while you’re at work? And, even more importantly, how you can OPTIMIZE how your brain works while you work? If so, this is the book for you. Big Ideas we explore include the importance of prioritizing prioritizing (aka quit blowing your brain up), how to decrease your IQ by 15 points (hah—seriously—here’s how to be 3 times less effective than someone stoned! :0), why your basal ganglia is awesome, and how to rock the seesaw that is your limbic system + prefrontal cortex.
Neil Pasricha is a fascinating guy. A Harvard MBA and director of leadership development for Walmart who gave one of the most popular TED talks ever and published The Book of Awesome which sold 1m+ copies. This book is a fun, quick-read packed with great Ideas. We cover: The Big 7 ways science says we can boost our happiness, waking up with an Icky Guy (the good kind), how to add an hour to your day, a great question to tap into your purpose and wisdom from the greatest physicist ever (hint: create momentum).
Black holes. Just contemplating the sheer, fierce power of them is awe-inspiring, eh? Isaiah Hankel tells us that although physicists used to think that everything got destroyed in a black hole, now they believe that it’s less about destruction and more about *transformation.* And shines some light on the power of focusing on our purpose with black hole intensity. Big Ideas we explore include sheep vs. strategists, figuring out your ikigai (= why you get up in the morning), the fascinating endurance of rats with hope, the first two steps in greatness and moving from vision to decision.
Amy Cuddy is awesome. Her TED talk is the 2nd most popular ever. This book is just as good. Learn the science of cultivating your personal power to bring your boldest self to your biggest challenges. Big Ideas we explore: self-affirmation theory, priming + nudges, the magic of expanding your body to increase your power, iHunch (how’s yours?), and the boldest you.
Are you fully charged? Tom Rath tells us it’s all about what we do DAILY and that if we want to improve the quality of our lives (and sense of aliveness!), we need to focus on optimizing three key conditions: Meaning + Interactions + Energy. Big Ideas we explore include the meaning equation, doubling down on your talents, embracing the 500 million moments of our lives, and The iPhone Effect.
This is the second of the three books currently in 99U Book Series. (We cover them all.) Big Ideas we explore in this one include putting yourself into permanent beta, making a decision and then working hard to prove yourself right Peyton Manning style, expanding the amplitude of the waves you make and becoming the Better You.
This is the third installment in 99U’s book series on the “missing curriculum” for creative leaders. Like the other two, it’s a collection of short essays by great leaders + creators + writers. The content is organized in four domains: 1) Defining your purpose + 2) Building your product + 3) Serving your customers + 4) Leading your team. Big Ideas we explore include purpose, eating your own dog food (aka making something YOU are excited to use), serving profoundly, character as your #1 asset and the power of just getting started!
Carol Dweck is one of the world’s leading researchers on the science of motivation. This book is a collection of brief essays on various aspects of “self-theories.” It’s essentially a bridge between her extensive academic research studies and her popular book Mindset. It’s amazing. Big Ideas we explore include the two frameworks (entity vs. incremental) and their two goals (performance vs. learning), attributional retraining (aka learning the best way to respond to failure!), and moving from contingent self-worth to wholehearted self-esteem.
Little bets. Peter Sims tells us they’re a LOT wiser than bet-it-all-and-pray big bets. He shows us the wisdom of the little bets approach via fascinating stories highlighting the extraordinary success of everyone from Chris Rock mastering a performance to Pixar creating their ingenious films. Big Ideas we explore include how to build our growth mindset muscles, going from suck to unsuck, smallifying, creating small wins and doing things to discover things.
Art and fear. (You may have noticed they go together.) This is a quick-reading (122 pages), witty, real look at the process and challenges of making art. Of course, I think the biggest art project all of us can ever engage in is the creation of our own optimized and actualized lives, so we’ll be focusing on Big Ideas we can apply to our lives today including: quitting vs. stopping, fast vs. slow, 50 lbs, the importance of progress, naive passion vs. informed passion and how to get work done like a PRO!
What do you think about excellence? Do you think it’s primarily driven by natural, inborn talent? Or, do you think that it’s primarily driven by effort? Matthew Syed tells us that’s a very important decision that has a broad impact on how we show up and shows us how to Bounce into our highest potential. Big Ideas we explore include: the iceberg illusion, 1 million balls, doublethink and the importance of purposeful practice + the growth mindset.
John Maxwell is one of the world’s authorities on leadership. He’s sold over 25 million (!) books. This is a quick-reading 127 pages packed with wisdom and Big Ideas on Maxwell’s eleven essential types of thinking—ranging from Big-Picture thinking to Realistic Thinking and everything in between. Big Ideas we explore include the power of targets for focused thinking, becoming a possibility thinker and anxietivity—how creativity and anxiety go together.
Failure. Some of us lean into it and learn as much as we can from it, and some of us prefer to avoid thinking about it and/or pretend it never happened. As you may guess, one approach leads to dramatically better performance over the long run. (Hint: Seeing failure as feedback + learning opportunities is a very wise idea.) Big Ideas we explore include a quick look at the aviation vs. health care industries, the importance of quantity of work if you want quality, marginal gains, cognitive dissonance and pre-mortems.
Brendon Burchard is one of the most popular motivation and business marketing experts in the world. (To put it in perspective: He’s one of the Top 100 most popular public figures on Facebook and has twice as many fans as Tony Robbins.) This book is packed with Big Ideas. We explore the root of the word motivation, how to spark + sustain + amplify our motivation, eliminating digital addictions, and creating out own motivation manifesto.
Shane Snow is a journalist and entrepreneur who takes us on a fascinating tour of “How Hackers, Innovators, and Icons Accelerate Success.” The book is packed with stories capturing the ascent of everyone from young Presidents, Jimmy Fallon, and Elon Musk—and, of course, the “Smartcuts” they used to get there. Big Ideas we explore include: the power of progress, failure as feedback, creating a deep reservoir, stripping away the unnecessary and 10Xing our thinking.
As millions of people would agree, Malcolm Gladwell is an extraordinarily (!) captive writer. This is another one of Gladwell’s gems—packed with riveting stories that challenge our notion of what it means to be an underdog and how, as the sub-title suggests, we can embrace our misfit status as we master the art of battling giants. It’s awesome—especially if you’re looking for a fun, entertaining read that’s packed with wisdom but delivered in a delightful package. Big Ideas include the fact that David SHOULD have won, full-court presses, the inverted U, earning courage and desirable difficulties.
This is an old-school mental training book written for athletes in 1999. When Kenneth Baum wrote it, the mind-body connection wasn’t as well-established as it is now so many of the ideas he shares were cutting-edge at the time. Big Ideas we explore include the power of a desire inferno, DROPing into WOOP, power talk, 26,000 breaths a day, and Maslow’s warning.