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Heroic with Brian Johnson | Activate Your Best. Every Day.

Heroic with Brian Johnson features the best big ideas from life-changing books and practical tools to help you move from Theory to Practice to Mastery and flourish in Energy, Work, and Love. Get more wisdom in less time so you can activate your best, every day—so that we can change the world, one person at a time, together, starting with you and me and us, today! (Learn more at https://heroic.us)
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Heroic with Brian Johnson | Activate Your Best. Every Day.
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Feb 13, 2020

Irresistible. That’s the perfect word to describe the growing array of addictive technologies that are capturing so much of our attention these days. And, it’s the perfect name for Adam Alter's latest book. Alter is an associate professor of marketing at NYU’s Stern School of Business, and a leading expert on, as the sub-title suggests, “The Rise of Addictive Technology and the Business of Keeping Us Hooked.” In this conversation, we explore how to create a healthier relationship with our technology so . we can Optimize our lives and actualize our potential.

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