The Alter Ego Effect. This is one of the most fun and compelling and inspiring books I’ve read in a while. I REALLY (!!!) enjoyed reading it, had a ton of fun constructing and playing with some potential Alter Egos and highly recommend it. I also really enjoyed how high-performance coach and mental game strategist Todd Herman describes the science behind the power of “secret identities” to transform our lives and I loved the parallels between his perspective and our Big 3 Identities Virtues Behaviors model. Big Ideas we explore include Superman + Clark Kent (who's who?), activating your Heroic Self (the science of), motivation and emotion (share a common Latin root), virtues as superpowers (more on the science of), and Crossing the Threshold (Today the day?).