'Areté: Activate Your Heroic Potential' is now available in stores! Purchase your copy TODAY: https://heroic.us/arete

In today’s Heroic Chat, we are joined by Ben Greenfield.

Ben is a former bodybuilder, Ironman triathlete, pro obstacle course racer, human performance consultant, speaker and author of 13 books, including the New York Times Bestseller Beyond Training. Ben has been voted by the NSCA as America’s top Personal Trainer and by Greatist as one of the top 100 Most Influential People In Health And Fitness. He works with individuals from all over the globe for both body and brain performance, and specializes in anti-aging, biohacking, and achieving an ideal combination of performance, health and longevity.

Get the full show notes here: https://www.heroic.us/optimize/heroic-chat-ben-greenfield

Move from Theory to Practice to Mastery:

'Areté: Activate Your Heroic Potential' is now available in stores! Purchase your copy TODAY: https://heroic.us/arete

Join over 13,000+ people from 115+ countries who have answered the call to their Heroic quests: https://heroic.us/coach

More goodness:

Download the Heroic app: http://heroic.us/app-download

Grab some Heroic swag: https://store-heroic.myshopify.com/

Become a Heroic Ambassador: http://heroic.us/ambassador

-

Get in touch:

YouTube: https://www.youtube.com/@HeroicBrian
LinkedIn: https://www.linkedin.com/in/heroicbrian/
Twitter: https://twitter.com/heroicbrian
Facebook: https://www.facebook.com/heroicbrian
Instagram: https://www.instagram.com/heroicbrian/
Email: support@heroic.us

'Areté: Activate Your Heroic Potential' is now available in stores! Purchase your copy TODAY: https://heroic.us/arete

'Areté: Activate Your Heroic Potential' is now available in stores! Purchase your copy TODAY: https://heroic.us/arete

'Areté: Activate Your Heroic Potential' is now available in stores! Purchase your copy TODAY: https://heroic.us/arete

'Areté: Activate Your Heroic Potential' is now available in stores! Purchase your copy TODAY: https://heroic.us/arete

Hi, this is Brian.

Welcome back to another Areté +1°, a micro-chapter from my new book, 'Areté: Activate Your Heroic Potential'.

451° to activate fire. 451 big ideas/micro-chapters in the book to help you activate your Heroic potential.

'Areté: Activate Your Heroic Potential' is now available in stores! Purchase your copy TODAY: https://heroic.us/arete

Hi, this is Brian.

Welcome back to another Areté +1°, one of 451 micro-chapters from my new book, Areté: Activate Your Heroic Potential

Today we've got another idea from the third Objective, Optimize the Big 3: Energy, Work and Love.

'Areté: Activate Your Heroic Potential' is now available in stores! Purchase your copy TODAY: https://heroic.us/arete

Hi, this is Brian.

Welcome back to another Areté +1°, a micro-chapter (one of 451 such micro-chapters) in our new book, 'Areté: Activate Your Heroic Potential'.

This one is from Objective III, optimizing your Big 3: Energy, Work and Love.

It's the third micro-chapter, in fact, from Objective III.

'Areté: Activate Your Heroic Potential' is now available in stores! Purchase your copy TODAY: https://heroic.us/arete

Hi, this is Brian.

Welcome back to another Areté +1°, another micro-chapter from my new book, 'Areté: Activate Your Heroic Potential'.

451 ideas like these.

Let's talk about…

The Big 3 x 2: Identity + Virtues & Behaviors

In today’s Heroic Chat, we are joined by Gareb Shamus.

Gareb Shamus is the founder of the country’s largest producer of Comic Cons. Gareb started and published, for over twenty years, Wizard and ToyFare, the award-winning magazines that transformed the superhero and character-based genre worldwide.

Get the full show notes here: https://www.heroic.us/optimize/heroic-chat-gareb-shamus

Move from Theory to Practice to Mastery:

'Areté: Activate Your Heroic Potential' is now available in stores! Purchase your copy TODAY: https://heroic.us/arete

Join over 13,000+ people from 115+ countries who have answered the call to their Heroic quests: https://heroic.us/coach

More goodness:

Download the Heroic app: http://heroic.us/app-download

Grab some Heroic swag: https://store-heroic.myshopify.com/

Become a Heroic Ambassador: http://heroic.us/ambassador

-

Get in touch:

YouTube: https://www.youtube.com/@HeroicBrian
LinkedIn: https://www.linkedin.com/in/heroicbrian/
Twitter: https://twitter.com/heroicbrian
Facebook: https://www.facebook.com/heroicbrian
Instagram: https://www.instagram.com/heroicbrian/
Email: support@heroic.us

'Areté: Activate Your Heroic Potential' is now available in stores! Purchase your copy TODAY: https://heroic.us/arete

Hi, this is Brian.

Welcome back to another Areté +1°, a micro-chapter from our new book, 'Areté: Activate Your Heroic Potential'.

451 ideas in here. Here's one of my favorites from Objective III, which is on optimizing the Big 3: Your Energy, your Work, and your Love.

Here is the first chapter in that Objective.

'Areté: Activate Your Heroic Potential' is now available in stores! Purchase your copy TODAY: https://heroic.us/arete

Hi, this is Brian.

Welcome back to another Areté +1°, one of the 451 micro-chapters from our new book, 'Areté: Activate Your Heroic Potential'.

Let's get to work.

'Areté: Activate Your Heroic Potential' is now available in stores! Purchase your copy TODAY: https://heroic.us/arete

Hi, this is Brian.

Welcome back to another Areté +1°, one of 451 micro-chapters from our new book, 'Areté: Activate Your Heroic Potential'.

Bless all of you who have already gotten a copy.

Today we are going to talk about…

OMMS: The Hero’s Mantra

'Areté: Activate Your Heroic Potential' is now available in stores! Purchase your copy TODAY: https://heroic.us/arete

Hi, this is Brian.

Welcome back to another Areté +1°, a micro-chapter from my new book, 'Areté: Activate Your Heroic Potential'.

451 ideas in this 1,000+ page book. Hope you enjoy it if you get it.

Here's one of my all-time favorite ideas.

I say that a lot because I’ve got a lot of all-time favorites, but this one's tied for first as well!

Literally, fundamentally changed my own life.

Here it is.

'Areté: Activate Your Heroic Potential' is now available in stores! Purchase your copy TODAY: https://heroic.us/arete

Hi, this is Brian.

Welcome back to another Areté +1°, a micro-chapter from my new book, 'Areté: Activate Your Heroic Potential'.

This is another micro-chapter from the second of seven Objectives, on forging antifragile confidence.

Here we go.

'Areté: Activate Your Heroic Potential' is now available in stores! Purchase your copy TODAY: https://heroic.us/arete

Hi, this is Brian.

Welcome back to another Areté +1°, a micro-chapter from my new book, 'Areté: Activate Your Heroic Potential'.

451 ideas. Hopefully one of them, if not more, can help you activate your Heroic potential.

Here's one of my favorites from Objective II: Forging antifragile Confidence.

'Areté: Activate Your Heroic Potential' is now available in stores! Purchase your copy TODAY: https://heroic.us/arete

Hi, this is Brian.

Welcome back to another Areté +1°, a micro-chapter from my new book, 'Areté: Activate Your Heroic Potential'.

We're focused on Objective II right now: Forging antifragile confidence.

Here's one of the micro-chapters from that Objective…

In today’s Heroic Chat, we are joined by Dr. Gabrielle Lyon.

Well-respected functional medicine practitioner, Dr. Gabrielle Lyon, is the founder of the Institute for Muscle-Centric Medicine®. Dr. Lyon is a nationally recognized speaker and media contributor specializing in brain and thyroid health, lean body mass support, and longevity.

Get the full show notes here: https://www.heroic.us/optimize/heroic-chat-gabrielle-lyon

Move from Theory to Practice to Mastery:

'Areté: Activate Your Heroic Potential' is now available in stores! Purchase your copy TODAY: https://heroic.us/arete

Join over 13,000+ people from 115+ countries who have answered the call to their Heroic quests: https://heroic.us/coach

More goodness:

Download the Heroic app: http://heroic.us/app-download

Grab some Heroic swag: https://store-heroic.myshopify.com/

Become a Heroic Ambassador: http://heroic.us/ambassador

-

Get in touch:

YouTube: https://www.youtube.com/@HeroicBrian
LinkedIn: https://www.linkedin.com/in/heroicbrian/
Twitter: https://twitter.com/heroicbrian
Facebook: https://www.facebook.com/heroicbrian
Instagram: https://www.instagram.com/heroicbrian/
Email: support@heroic.us 

'Areté: Activate Your Heroic Potential' is now available in stores! Purchase your copy TODAY: https://heroic.us/arete

Hi, this is Brian.

Welcome back to another 'Areté' +1°, a micro-chapter from my new book, Areté: Activate Your Heroic Potential.

451 of my all time favorite ideas in seven Objectives.

We are now looking at a few of my favorites in Objective II: Forging antifragile confidence.

Here we go.

'Areté: Activate Your Heroic Potential' is now available in stores! Purchase your copy TODAY: https://heroic.us/arete

Hi, this is Brian.

Welcome back to another 'Areté' +1°, a micro-chapter from my new book, Areté: Activate Your Heroic Potential.

1,000+ pages; 451 of my all-time favorite ideas.

Here's the third micro-chapter from the second Objective on forging antifragile confidence.

'Areté: Activate Your Heroic Potential' is now available in stores! Purchase your copy TODAY: https://heroic.us/arete

Hi, this is Brian. Welcome back to another Areté +1°.

This is a micro chapter from my new book, 'Areté: Activate Your Heroic Potential'.

We're on Objective two now. We're taking a little tour through the 451 ideas in the book.

This is the second micro chapter in the second objective.

I just got a text from one of my dear friends who just listened to Phil read his foreword to Areté: Activate Your Heroic Potential…

“DUDE! Out for a morning walk and just listened to Phil’s intro via downloaded audio book! Absolute goosebumps Brian. ABSOLUTE goosebumps!!!”

As I read that text I realized we never let you know that you can listen to Phil reading his foreword so…

Here you go!!

If you have purchased 3 or more copies of the book (thank you!), you should have received an email with a link to download the full (19.5-hour!) audiobook for free.

I’m deeply humbled by Phil’s extraordinarily kind words about me and the book.

I’m also deeply humbled and inspired by all of you and your Heroic support as we work hard to launch the book as strongly as we possibly can to help catalyze our movement as powerfully as we can.

28 days to launch. !!!

Our target remains 20,000+++ on Day 1 to have a shot at #1 then sticking in the Top 10 for as long as we can.

If you feel so inspired, we’d be honored to have your support.

There’s no more powerful way to help us catalyze our movement at the moment then helping us get our book out into the world powerfully with our launch.

Your support is essential and appreciated.

As we’ve said many times…

We are launching the book before the holidays in the hope that we can make it the preferred holiday gift for many of you who have benefited from our work.

Pre-order 1 copy and get a free advanced reader copy of the eBook today!

Pre-order 3 copies and get a free advanced copy of the eBook AND the audiobook AND a limited-edition Areté coin.

Pre-order 10 copies of the book and get all that plus an AUTOGRAPHED advanced hardcover reader copy sent to you immediately inside the Areté VIP Box packed with other goodies including 10 (!) free annual Heroic memberships for your gift recipients!

Pre-order 25 copies and get all that plus a free ticket to our launch event-party in Austin on November 10th-12th.

Pre-order 50+ copies and get a big discount!

Place your order here: Amazon | Barnes & Noble | Indies

Let us know when you have so we can hook you up: heroicpbc.typeform.com/preorder

Sending tons of love and gratitude.

Day 1. All in.

LET’S GO!!

!!

B

'Areté: Activate Your Heroic Potential' is now available in stores! Purchase your copy TODAY: https://heroic.us/arete

Hi, this is Brian.

Welcome back to another Areté +1°, a micro-chapter from my new book, 'Areté: Activate Your Heroic Potential'.

We covered the first 11 +1° micro-chapters from Objective I.

This is the first micro-chapter in Objective II, which is all about forging antifragile confidence. 

Let's get to work.

'Areté: Activate Your Heroic Potential' is now available in stores! Purchase your copy TODAY: https://heroic.us/arete

Hi, this is Brian. Welcome back to another Areté +1°.

Micro chapter from my new book, 'Areté: Activate Your Heroic Potential'.

We're having fun going through the initial series of micro chapters.

We've covered 11. This is the 12th micro chapter.

Then we're gonna kind of bounce around, find some of my favorite ideas across this seven objectives.

I hope you're enjoying this series and I hope you enjoy the book if you decide to get it.

Let's get to work!

'Areté: Activate Your Heroic Potential' is now available in stores! Purchase your copy TODAY: https://heroic.us/arete

Hi, this is Brian. Welcome back to another Areté +1°.

Micro chapter from my new book, 'Areté: Activate Your Heroic Potential'.

We're going through a series of my favorite ideas.

We've just covered the first 10 micro chapters in order. This is the 11th.

Then we're going to explore some of my favorites across those seven objectives

We talked about in the last little plus one degree.

Let's get to work.