Heroic with Brian Johnson | Activate Your Best. Every Day.

Heroic with Brian Johnson features the best big ideas from life-changing books and practical tools to help you move from Theory to Practice to Mastery and flourish in Energy, Work, and Love. Get more wisdom in less time so you can activate your best, every day—so that we can change the world, one person at a time, together, starting with you and me and us, today! (Learn more at
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Mar 12, 2020

William Damon is one of the world's leading scholars on human development. As the Director of the Stanford Center on Adolescence, Professor of Education at Stanford University, and a Senior Fellow at the Hoover Institution, Damon's research explores how people develop purpose and integrity in their work, family, and civic life. In his most recent book, The Power of Ideals, Professor Damon shares how we all have the power to cultivate more noble, moral possibilities in our lives.

Mar 10, 2020
In our last couple +1s, we talked about the science of gratitude and explored some tips on Robert Emmons’ #1 practice: Gratitude Journaling.
Today I want to chat about one of the distinctions I most loved from his book Gratitude Works!
He tells us: “Think about and then write down those aspects of your life that you are prone to take for granted. Instead, take them as granted.”
I just LOVE that distinction. 
Ungrateful people tend to take things (and people!) for granted
For example, we take for granted all of the astonishing modern benefits that make our lives possible: like a warm house, a car, a smartphone, the Internet and all the other magical marvels of modern life.
Robert tells us we’d be wise to move from taking people and things FOR GRANTED to seeing them AS GRANTED.
Let’s think about that for a moment longer.
We can take the amazing people and goodness in our lives FOR GRANTED or AS GRANTED
It may not seem like a big deal, but it’s a REALLY big distinction. 
Science says: We’d be wise to remember that NONE of it is guaranteed. 
Making the shift to see that it’s ALL one big GIFT is at the heart of gratitude. In fact, it’s so important that we’re going to spend another moment on it tomorrow as we talk about the #1 obstacle to gratitude.
For now…
Let’s think of three things we normally take for granted and see if we can shift to seeing them “as granted.”
Here are three things pop up immediately for me…
#1: The computer on which I’m typing this. 
It’s easy for me to take this for granted (and get frustrated when it inevitably doesn’t work perfectly). But MY GOODNESS!!! It’s a MIRACLE. 
I can type on little black pieces of plastic and somehow (!) create letters that somehow (!) show up on the screen and on a website (Dropbox Paper) that I can edit and share with our team who can share it with you and with other Optimizers around the world. MIND BOGGLING. 
I hereby commit to, for this moment, seeing all of this AS GRANTED to me (via countless people over countless iterations over countless generations…). Grateful wow.
#2: The house in which I’m typing this. 
As I looked up from the screen out my office window at the mountain I hike every morning I thought of how easy it is to take the fact that I live in a safe, climate controlled house FOR GRANTED. That’s crazy. I’m so blessed (by so many people—including YOU) that it’s not even funny. 
I shall now, for this moment, see it AS GRANTED to me. Thank you.
#3: The bottle from which I’m drinking fresh water. 
I drink from a water bottle all day every day. Of course, it’s very easy to take that FOR GRANTED. But… Again… MY GOODNESS. That’s a miracle. Countless people around the world don’t have fresh water (gah) and ALL of us used to have to trek long distances to get our daily water (when we could find it). 
I hereby, for this moment, commit to seeing this gift AS GRANTED. And, for that I am grateful.
Of course, we can go on all day every day on this. And STILL barely scratch the surface of all the benefits we receive. 
And, that’s Today’s +1.
What three things can you shift from taking FOR GRANTED to AS GRANTED?
  1. _________________________________________________________________________
  2. _________________________________________________________________________
  3. _________________________________________________________________________
Mar 5, 2020

Alzheimer’s. Even just thinking about that dreaded disease freaks you out a bit, eh? Over 5 million people in the US alone have Alzheimer’s. 1 in 9 people over 65. We’re told that there’s little we can do to prevent it and even less (make that: nothing) we can do to reverse it. Well... What if we could put an End to Alzheimer’s? In his great book, The End of Alzheimers, and in this conversation, Dale Bredeson, MD shares how Alzheimer’s disease can be prevented, and in many cases its associated decline can be reversed.

Mar 5, 2020
In our last +1, we talked about how to sidestep depression and anxiety. 
I still can’t believe that scientists have identified a threshold for our step counts under which we make ourselves more vulnerable for anxiety and depression.
As Kelly McGonigal tells us in The Joy of Movement: “The average daily step count required to induce feelings of anxiety and depression and decrease satisfaction with life is 5,649. The typical American takes 4,774 steps per day. Across the globe, the average is 4,961.”
Right before those step count thresholds, she tells us: “Other experiments in the U.S. and UK have forced moderately active adults to become sedentary for a period of time, only to watch their well-being wither. Regular exercisers who replace physical activity with a sedentary activity for two weeks become more anxious, tired, and hostile. When adults are randomly assigned to reduce their daily step count, 88 percent become more depressed. Within one week of becoming more sedentary, they report a 31 percent decline in life satisfaction.”
Those stats are nuts as well.
Take a regular exerciser, force them to become more sedentary and VOILA! 
Their “well-being withers.”
88% (EIGHTY-EIGHT PERCENT!!!) become more depressed. 
Within ONE WEEK of becoming more sedentary, they report a 31% (!!!) decline in life satisfaction.
Kinda makes you want to move, eh?
It’s funny, because, having been a non-exercising and much more “anxious, tired, hostile and depressed” version of myself, I’ve often jokingly said that you couldn’t PAY me to NOT exercise. 
As it turns out, the researchers conducting studies like that often ran into challenges finding people willing to not exercise! (Apparently, I’m not alone.)
So... One more time. Back to you. 
How can you move a little more?
Feb 29, 2020
In our last +1, we left Zeno the leopard gecko in his terrarium and hung out with Zeno the founder of Stoicism.
As we discussed, Zeno was a wealthy merchant who arrived in Athens via shipwreck, discovered philosophy and then told his students that “he had come to value wisdom more than wealth or reputation.” 
He valued wisdom so much that he used to say: “My most profitable journey began on the day I was shipwrecked and lost my entire fortune.” 
Today I want to talk about another Stoic practice we can use to get a firm grip on reality so we can alchemize our apparent misfortune into our greatest fortune.
Stepping back for a moment, let’s remind ourselves of the fact that the Stoics took the whole idea of living with wisdom VERY seriously.
They were ALL IN on playing the eudaimonia game and believed that living with virtue was THE means by which to win that game. 
When a “disaster” struck, they stepped back (right there in between stimulus and response) and asked themselves, “What virtue can I put to work on this challenge?”
Perhaps a little Wisdom to remind myself that setbacks are an inherent part of life?
Perhaps a little Self-Mastery to actually practice my philosophy in the moment it matters?
Perhaps a little Courage to step forward into growth and do needs to get done whether I feel like it or not?
Or, perhaps I can practice the ultimate virtue of Love and bring kindness and presence and magnanimity to the moment?
That’s Today’s +1.
Facing any challenges?
What =Virtue(s) can YOU apply to those challenges?
Let’s move from Theory to Practice en route to Mastery. 
+1. +1. +1. 
Feb 27, 2020

The Alter Ego Effect. This is one of the most fun and compelling and inspiring books I’ve read in a while. I REALLY (!!!) enjoyed reading it, had a ton of fun constructing and playing with some potential Alter Egos and highly recommend it. I also really enjoyed how high-performance coach and mental game strategist Todd Herman describes the science behind the power of “secret identities” to transform our lives and I loved the parallels between his perspective and our Big 3 Identities Virtues Behaviors model. Big Ideas we explore include Superman + Clark Kent (who's who?), activating your Heroic Self (the science of), motivation and emotion (share a common Latin root), virtues as superpowers (more on the science of), and Crossing the Threshold (Today the day?).

Feb 19, 2020
In our last couple +1s, we’ve been hanging out with Emerson, playing the “I Love You!” game and taking a quick look at the story of our world.
Today we’re going to spend a little more time with Emerson and history.
First: Quick aside.
At the Optimize Coach graduation weekend, it was amazing how many of our Coaches came up to Alexandra and me and told us how much THEIR KIDS loved seeing Emerson in the +1s. (I actually got misty typing that.)
They told us that the +1s with him were a great way to share the wisdom with their kids and that their kids looked forward to more +1s with the little philosopher.
So… Here we are.
Back to The Story of the World: Volume 2: From the Fall of Rome to the Rise of the Renaissance.
After the fall of Rome, Western Europe entered what is known as the “middle ages” or the “dark ages.” Then there was a “rebirth” or renewed interest in ancient ideals that fueled the Renaissance.
As you know, a key player in the Renaissance was a guy named Galileo.
(In addition to his creation of a super-powerful telescope that let him view the moons of Jupiter that strengthened his belief in Copernicus’s theory that Earth revolved around the sun, did you know that Galileo also invented the thermometer? Might want to give ol’ G a virtual fistbump of gratitude every time you check the temperature Today!)
Which leads us to page 339 of The Story of the World Volume II and to the point of Today’s +1.
Here’s the passage: “Galileo was one of the first modern scientists, because he used the experimental method to find out how the world worked. Rather than trying to decide whether or not his ideas lined up with philosophy, Galileo made theories about the world and then tested them through doing experiments. ‘Measure what is measurable,’ he once said, ‘and if something cannot be measured, figure out how it can be.’”
I LOVE (!) the idea of running Optimizing experiments (but only all day every day) (N = 1!), but it’s that last part that got me to fold the page over.
Measure what is measurable.” … “And if something cannot be measured, figure out how it can be.’”
When I read that, I immediately thought of virtue. 
If we believe all the ancient wisdom traditions (and modern science!), virtue is THE #1 thing that’s driving our sense of flourishing and well-being.
Are we measuring it?
How do we measure it? 
Of course, there are an infinite number of ways to attempt to measure virtue, but I think the most important thing to do is to simply step back long enough from the hustle and bustle of daily living and all the “time management” we do and think about virtue management” long enough to appreciate just how important it is.
Which is why we encourage you (and require our Coaches!) to reflect on your virtues EVERY SINGLE MORNING—identifying who you are at your best, articulating the virtues THAT version of you embodies, and then committing to BEING that Optimus-best version of yourself TODAY.
Then, for the super-serious-Optimizing scientists among us, we check in at the end of the day (channeling our inner Pythagoras) to see how we did so we can get a little better tomorrow.
That’s Today’s +1.
Let’s measure it.
Feb 14, 2020
In our last +1, we had fun with the ultimate riddles of life—from skunks and giraffes to watches and pearls. 
And… The answer to pretty much all of life’s riddles?
After Emerson gave me that answer to the hero-virtue riddle, we went to visit the ladies in the bath to tell mommy about his answer. 
Which, of course, led to a whole ‘nother round of riddles. 
Today we’re going to talk about the riddle I got from Ellen Langer—the “mother of mindfulness” research and the creator of the “psychology of possibility.”
In our interview, she asked me this little riddle…
Ellen: “What’s 1 + 1?”
… Before we carry on, whaddya think? What’s 1 + 1? …
Got it? Awesome. 
Now, back to the show…
Ellen: “What’s 1 + 1?”
Me: “Uhhh…” 
(The quick look inside my head in that moment: “I know the answer can’t be 2 but…” “Hmmmm…” Insert thought from Part X: “Well! At least we’re filming this so I’ll look ridiculous!” Quick reply by Optimus: “That wasn’t helpful Part X. Just have fun and answer the question, B.” ← Yes, all of that happened in the span of a couple seconds. lol) 
Me: “Uhh… 2?”
Ellen: "Nope. The right answer is ‘It depends.’”
Then Ellen (in full Professor Langer mode) proceeded to school me on the importance of mindfully approaching life and its challenges.
If you’re adding two of the Arabic numeral “1”s together, she explained, the answer is 2.
If you’re putting two pieces of gum together, the answer is 1. 
And, as we discussed in the Joov-light powered bathroom the other night, if you’re putting two “1”s right next to each other, the answer is “11.” Put a sperm and an egg together and you get one baby (or maybe two!).
You get the idea…
That’s Today’s +1.
If you feel so inspired, have fun riddling your friends and family as we remember to approach life a little more mindfully.
Feb 13, 2020

Irresistible. That’s the perfect word to describe the growing array of addictive technologies that are capturing so much of our attention these days. And, it’s the perfect name for Adam Alter's latest book. Alter is an associate professor of marketing at NYU’s Stern School of Business, and a leading expert on, as the sub-title suggests, “The Rise of Addictive Technology and the Business of Keeping Us Hooked.” In this conversation, we explore how to create a healthier relationship with our technology so . we can Optimize our lives and actualize our potential.

Feb 6, 2020

Ellen Langer is a professor of psychology at Harvard and one of the world's leading experts on the science of wellbeing, and what she refers to as the "psychology of possibility." Dr. Langer was first female professor to gain tenure in the Psychology Department at Harvard University, and is the the author of eleven books--including Mindfulness, The Power of Mindful Learning, and her Counterclockwise--and more than two hundred research articles. She has been described as the “mother of mindfulness” and through her work, Dr. Langer challenges us to overcome our mindless patterns, let go of false limits, focus on the process and notice all the wonders present in our lives.

Feb 4, 2020
In our last +1, we spent some time with John Maxwell and reflected on his wisdom on the pinnacle of leadership influence: Moral Authority.
Recall: “Moral authority is the recognition of a person’s leadership influence based on who they are more than the position they hold. It is attained by authentic living that has built trust and it is sustained by successful leadership endeavors. It is earned by a lifetime of consistency. Leaders can strive to earn moral authority by the way they live, but only others can grant them moral authority.”
Today I want to talk about another little gem from his most recent book called Leadershift.
He tells us that Babe Ruth (apparently) said: “Yesterday’s home run won’t win today’s game.”
Isn’t that AWESOME?!
“Yesterday’s home run won’t win today’s game.”
That’s Today’s +1.
Yesterday’s home run?
Congrats on rocking it yesterday but… 
That epic performance is not going to win TODAY’s game.
Start again. (And again… And again…
Build the chair. Light the fire.
+1. +1. +1.
Jan 30, 2020
In our last +1, we talked about the research on the fact that The Pen Is Mightier Than the Keyboard: Advantages of Longhand Over Laptop Note Taking.
Today I want to talk about another way to make what we’re learning stick.
We’re going to consult with Barbara Oakley on this one.
Barbara taught one of the most popular classes in history. Nearly 2 million people from 200 countries have taken her Coursera class called Learning How to Learn.
She also wrote a book on how to learn called A Mind for Numbers where she tells us: “The legendary Charles Darwin would do much the same thing. When trying to explain a concept, he imagined someone had just walked into his study. He would put his pen down and try to explain the idea in the simplest terms. That helped him figure out how he would describe the concept in print. Along those lines, the website has a section called ‘Explain like I’m 5’ where anyone can make a post asking for a simple explanation of a complex topic.
You may think you really have to understand something in order to explain it. But observe what happens when you are talking to other people about what you are studying. You’ll be surprised to see how often understanding arises as a consequence of attempts to explain to others and yourself, rather than the explanation arising out of your previous understanding. This is why teachers often say that the first time they ever really understood the material was when they had to teach it.”
That’s Today’s +1.
Want to master something?
Explain it to someone.
Like they’re 5.
Jan 25, 2020
In our last couple +1s, we talked about a key (arguably the #1 key) predictor of our long-term health/morbidity: our visceral fat. 
We also discussed the Optimized WHtR (Waist-to-Height Ratio!) that gives us some insight on how we’re doing with that facet of our lives. (+1 +1 +1 for the <.5 win!)
There are, of course, a number of things we can do to Optimize our WHtR.
Eat + Move + Sleep Fundies for the win!
The #1 thing? 
At the end of the day, if we want to get our weight Optimized, we need to get our nutrition Optimized. (And, that requires us to get our metabolism/insulin Optimized.)
For the record: I’m agnostic as to whether you should go vegan or paleo or keto or carnivore or whatever strikes your fancy.
I am, however, very (!) committed to a) encouraging you to GO ALL IN on whatever path you choose while b) remaining open to experimenting as new data comes in while c) making sure whatever path you choose includes limiting/eliminating sugar and flour and ultra-processed foods while d) reminding you that the more weight you need to lose, the MORE committed you’ll need to be, the more important the margins will be, and the brighter your lines will need to be.
But that’s not quite the point of Today’s +1.
Today I want to talk about the fact that exercise, as awesome as it is, is PRIMARILY a WELL-BEING tool *not* a WEIGHT-LOSS tool.
We talk about this in our Notes on Jeff Volek and Stephen Phinney’s book The Art and Science of Low Carbohydrate Living.
It’s one of their “Ten Clinical Pearls.” 
They tell us: “Exercise is a wellness tool. It is not a weight loss tool.”
They also tell us: “Exercise done by heavy people causes a lot of collateral damage. Think ankles, knees, hips, and low backs. So here’s a radical idea… let heavy people try carbohydrate restriction first, lose some weight (which most do without resorting to exercise), and then let them decide when to become more active once they are empowered, energized, and lighter of foot. Making heavy people exercise is punitive. Enabling heavy people to lose weight and then become more fit is smart.”
Exercise is unquestionably awesome for our overall well-being. It’s like that little bit of Ritalin and Prozac a la John Ratey’s Spark. And, as Sonja Lyubomirsky tells us in The How of Happiness, it’s been shown to be as effective as Zoloft in reducing depression.
But, again, remember: Exercise is NOT primarily a weight-loss tool. It’s a wellness tool.
I often think of this when I’m out on the trail and see significantly overweight people training super hard. It makes a LOT more sense to slow down and get your weight down THEN train. 
To put it in perspective, I used to carry something heavy for the first and last 5 minutes up to the start of the trail—either a 50-pound sand bag or a bucket filled with 50 pounds of gravel-rocks. (That’s like me!)
People often looked at me and asked, “What are you carrying?!” Then we’d have a sweet, Love 2.0 moment as we chat about Spartan Races, etc. 
No one ever pauses to think about the fact that running with 15 to 25 to 50+ extra pounds is AT LEAST as weird as me carrying a 50-pound bag of sand or a 50-pound bucket of rocks! 
If you’re carrying extra weight, consider putting ALL your energy into dropping it THEN hitting your higher-impact aerobic training. (Note: Carry on with the lower-impact MAF aerobic goodness and resistance training during the transition!)
One more time…
Let’s remember: “Exercise is a wellness tool. It is not a weight loss tool.”
Jan 20, 2020
In our last +1, we talked about the PM ritual Pythagoras came up with 2,500 years ago (!) that the Stoics liked to follow:

"Allow not sleep to close your wearied eyes,

Until you have reckoned up each daytime deed:


‘Where did I go wrong? What did I do? And what duty’s left undone?’

From first to last review your acts and then

Reprove yourself for wretched acts, but rejoice in those done well.”

Today we’ll step back a bit and put in an AM Intention practice to go with that PM Reflection practice.
Let’s go back to Donald Robertson’s How to Think Like a Roman Emperor.
He encourages us to follow another one of Aurelius’s practices and “Contemplate the Sage.” Specifically, he tells us that Marcus made it a practice to think about the virtues he admired in others that he aspired to put into practice in his own life.
He also tells us: “In addition to the virtues of real people, the Stoics were also known for contemplating the hypothetical character of an ideal Sage, or wise person.”
Then he shares my favorite practice: “In addition to asking ourselves what qualities the ideal wise person might have, we can ask what qualities we might hope to possess in the distant future. For instance, what sort of person would you hope to be after having trained in Stoicism for ten or twenty years?”
When I read that I immediately thought of our Carpe Diem journaling process.
In our Mastery Series, after establishing the ultimate game we’re playing (and how to play it well), we walk you through a Steven Covey-inspired eulogy exercise in which you attend your own funeral and listen to what your loved ones have to say about you.
Pause for a moment, if you feel so inspired, and imagine that scene. You’re gone. It’s your funeral. Who says what?
Specifically, what VIRTUES do you hope people use to describe you and your presence in their lives? WRITE THOSE DOWN.
We then proceed to help you get more clarity on who you are at your Optimus-best so that you can more consistently express those virtues TODAY. 
We need to move out of the abstract, “Oh, yah. That’s how I’d like to be remembered” to a VERY concrete, “Well, if I *really* think those qualities are important, then TODAY is the day to live in integrity with them.” (Right?)
Which leads us right into the next piece of wisdom Donald shares which also happens to map over nearly perfectly with what we encourage our Optimizers to do. 
He tells us to reflect on your ideal self and those virtues you intend to embody every morning. Write them down. Imagine your ideal self interacting with people Today. Who are you? How do you show up? That’s essentially what Aurelius did. 
We call our Optimize process “Carpe Diem Journaling.” We start by getting clarity on our Optimus-best selves in our Big 3 of Energy + Work + Love. Then we briefly reflect on that best-self Identity and write down the virtues that version of you embodies. Then we identify the #1 behavior we’ll engage in that day as we re-commit to being that version of ourselves TODAY.
Donald encourages us to add a PM reflection so we can go through what he calls daily “learning cycles.” At the end of each day, he tells us to ask ourselves three simple questions: 
  1. What did you do badly?
  2. What did you do well?
  3. What could you do differently?
Those three questions happen to be exactly the questions Lanny Bassham tells us to reflect on after a performance. Only, he switches #1 and #2—starting with the positive.
Shall we start that reflection process Today? 
How about RIGHT NOW?
If you feel so inspired, reflect on those three questions for your day so far today:
  1. What did you do well?                __________________________________________________
  2. What did you do badly?              __________________________________________________
  3. What could you do differently?  __________________________________________________
Imagine your life in ten to twenty years if the ONLY thing you changed was adding that simple reflection practice into your life.
Here’s to aggregating and compounding those incremental gains over an extended period of time so that BEST version of us is the one looking back at us in the mirror in ten or twenty years. 
Jan 15, 2020
In our last +1, we had fun chatting about the diploma we give to our Optimize Coaches.
It so perfectly captures the underlying purpose of all of our work together that I’d like to share it again. 
Here it is one more time:
  • Having demonstrated a commitment to areté through the mastery of ancient wisdom, modern science, and the fundamentals of Optimal living—both in their own life and in service to others—let it be known that
  • [INSERT YOUR NAME HERE] is hereby recognized as a Certified Optimize Coach and granted all privileges thereunto appertaining, for as long as they continue to demonstrate their commitment through practice.
  • In witness whereof, we hereby commit to do our best to operationalize virtue and live with areté, honoring the fundamentals and striving to be our Optimize = Optimus = Best = Eudaimōn = Hērō selves in Energy, Work, and Love.
Today I want to chat about one particular subtle little thing from this section: 
“… is hereby recognized as a Certified Optimize Coach and granted all privileges thereunto appertaining, for as long as they continue to demonstrate their commitment through practice.
I actually laughed as I bolded that.
for as long as they continue to demonstrate their commitment through practice.
Our program is 300-days long. We graduate after doing a Spartan Race together on Saturday.
Then you know what happens on Sunday?
We start again.
It’s Day 1.
Yes, after completing our program and demonstrating Mastery, our Coaches “graduate.” They’re now “certified.” 
Then, inspired in part by the the Navy SEALs who need to “earn their tridents every day,” we start again. 
And again. And again. 
It’s Day 1. 
Well, as we talk about all the time, moving from Theory to Practice to Mastery isn’t a “Check me out, I’m done!” kinda thing.
It’s a constant and never-ending process in which we strive to show up, work our always-evolving protocols and see just what we’re capable of as we make our prior best our new baseline and give the world all we've got.
If that sounds like fun, we’d love to have you join us in our 2020 Optimize Coach program.
Either way, of course, we’re ALL IN on supporting you and helping you make 2020 THE greatest year of our lives and the start of the greatest decade of our lives.
Love and let’s do this!
Jan 10, 2020
Last night as I was falling asleep, I was reflecting on the wonderful time I spent with a dear friend who came up to Ojai for a hike to chat about his next hero’s journey. 
We talked about some of the key themes of our upcoming Mastery Series/Optimize Coach program. (Fun fact: Looks like he’ll be doing the program with TWO of his kids—which makes my soul smile.)
One of the things we discussed was creating Masterpiece Days. Of course, we talked about the fact that our day starts the night before (PM counts twice!), the importance of being creative before we’re reactive and all that jazz. 
We also spent a fair amount of time talking about The Fundamentals (Eat! Move! Sleep! Breathe! Be Present! Prosper!) and how important it is to Optimize our Energy so we can show up most fully in our Work and our Love.
But what I found myself thinking about as I was falling asleep was the fact that when most people start to think about architecting their ideal days, they start with “Time Management.”
Optimizing the nuts and bolts of how we manage our time is, of course, important. But I think there’s something more important and essential than managing our time. 
As Tony Schwartz and Jim Loehr put it in The Power of Full Engagement, we need to manage our ENERGY. When we prioritize Energy Management, things like our PM Bookends (with its shut-down complete and digital sunset rituals) become obvious high priorities.
Energy Management > Time Management.
There’s something FAR more important than either Energy Management or Time Management.
Virtue Management.
This is, essentially, what all (!) the great philosophers and spiritual traditions have taught us since the dawn of time. 
Live with Wisdom. And Self-Mastery. And Courage. And Love.
So we can more consistently close the gap between who we’re capable of being and who we’re actually being as we joyfully show up as the Optimus-best version of ourselves in service to our families, communities, and world.
P.S. We’d be honored to welcome you to our 2020 Mastery Series and Optimize Coach programs. You can sign up now. Based on the feedback of the 1,000+ Optimizers who participated in our inaugural class, I KNOW we can help you make 2020 THE greatest year of your life and the start of the greatest decade of your life. 
Let’s do this!!! 
Jan 5, 2020
Emily Fletcher was a Broadway performer living the dream.
Her hair was graying at 27, she was always stressed and had chronic insomnia.
One of her fellow Broadway performers was always super calm and confident. Emily asked her how she did it. The woman told her that she meditated. Emily rolled her eyes. Then she decided to give meditation a try.
After ONE day of meditation, her insomnia was gone. She was hooked. Soon after, she quit Broadway, traveled to India to study more deeply then became a meditation teacher and created something called the “Ziva Technique” which she’s taught to thousands of people.
In her book Stress Less, Accomplish More, Emily walks us through the science of WHY meditation is so powerful and then introduces us to the “3 M’s” of her Z Technique: Mindfulness, Meditation and Manifesting.
As you know if you’ve been following along, I’m a HUGE fan of meditation. I’ve missed ONE day in the last 12+ years. 
If you’ve been looking for a book that will help you get started on your meditation journey and/or take your existing practice to the next level, I think you’ll love it. It’s a great place to start. 
Today I want to chat about one of my favorite distinctions from the book.
Emily tells us: “The single most important piece of meditation advice you can hold with you as you dive in is this: Thoughts are not the enemy. Remember that the mind thinks involuntarily just like the heart beats involuntarily, so please don’t try to give your mind a command to be silent. Instead, know that thoughts are okay—they’re actually a useful part of this process and now you have your trusty anchor, one, to come back to when you notice you’ve taken a mental field trip.”
I always love it when an author prefaces some wisdom with “The single most important thing you need to know about X is...” As we’ve discussed, IF that happens, THEN I sit up a little straighter (gently pulling that thread through the head, of course) and pay even closer attention.
Sit up a little straighter and pull that thread if you feel so inspired as we note: “The single most important piece of meditation advice you can hold with you as you dive in is this: Thoughts are not the enemy.”
Have YOU “tried” to meditate but felt like a failure because you couldn’t stop thinking?
Well... Uh... 
Know this: You’re not SUPPOSED to be able to stop your brain from thinking. PERIOD.
Emily tells us that she’s NEVER (!) had a session in which she didn’t have a single thought bubble up. It’s not going to happen. EVER.
Why? Because, and I just love this line: “The mind thinks involuntarily just like the heart beats involuntarily.” <- Isn’t that a beautiful, empowering way to think about it?
The mind THINKS involuntarily just like the heart BEATS involuntarily.
Yes, you can slow your heart rate quite a bit by learning how to breathe deeply, training wisely and all that jazz. BUT... You can’t just flip the switch OFF.
We can learn how to slow our thoughts down (interestingly, via the same mechanisms we use to slow our heart rates down: deep breathing, good sleep, exercise, etc.) BUT... We can’t just flip the switch OFF. <- Isn’t that empowering?
Knowing that, when our minds inevitably move away from our anchors, we can just say “Oh, well” like Herbert Benson recommends and get back to our practice—in this case, to allowing our mantra to gently bubble up in our consciousness as we deeply relax our minds and bodies.
So… One more time: Our thoughts are not our enemies.
In fact, a meditation in which we have a LOT of thoughts bubble up is actually, potentially, one of our BEST meditations because the process of sitting and calmly bringing ourselves back to our anchor allows us to “digest”/“release” those thoughts that would otherwise have remained locked up in our minds and bodies.
As Emily says: “Thinking during meditation is actually an indicator that some stress is leaving the body. This is where the healing happens. Better out than in, right? When you feel those thoughts coming up and out, know that it is stress exiting your nervous system.”
And: “If you remember one thing from this whole book, let it be this: A deep meditation is no better for you than a shallow meditation. I’m going to say that again for dramatic effect. A deep meditation is no better for you than a shallow meditation. I am defining a deep meditation as one in which time passes quickly, you have few thoughts, and you generally enjoy the sitting. In a shallow meditation, the time may pass more slowly, you may feel like you are just sitting there having thoughts the whole time, and you may not enjoy the sitting itself. Both are beneficial for you. A deep meditation means the body is getting deep rest; a shallow meditation means the body is releasing stresses in the form of thoughts. One is not better for you than the other. Write it on your mirror, make a T-shirt, tattoo it on your forehead. I know it sounds crazy and counter to everything you have likely heard about meditation so far, but it’s true.”
Here’s to just showing up and brushing our brains.
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