Heroic with Brian Johnson | Activate Your Best. Every Day.

Heroic with Brian Johnson features the best big ideas from life-changing books and practical tools to help you move from Theory to Practice to Mastery and flourish in Energy, Work, and Love. Get more wisdom in less time so you can activate your best, every day—so that we can change the world, one person at a time, together, starting with you and me and us, today! (Learn more at
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Now displaying: November, 2022
Nov 30, 2022

The Foundation for Greatness

In our last +1, I shared my Sacred Vow with you.
Then I encouraged YOU to consider creating your own Sacred Vow.
Today I want to continue that discussion.
We’ll invite Daisaku Ikeda to the party. He is the leader of Nichiren Buddhism and one of the most respected Buddhist philosophers alive whose work has inspired millions around the world.
In Buddhism Day by Day he tells us about the importance of making a vow.
Here’s how he puts it: “In any field of endeavor, making a vow is the foundation for achieving something great. If for whatever reason a person gives up halfway or backslides, his or her commitment hasn’t been based on a vow. Halfhearted desire doesn’t amount to a vow.”
It means “a solemn promise.”
It’s on the far right side of the spectrum of kinda sorta committed to ABSOLUTELY ALL IN (!) committed. 
<———————————— COMMITMENT LEVEL————————————> 
  •   (Kinda sorta)                                                                 (VOW = ALL IN) 
A vow.
A solemn promise to ourselves that we will give everything we have for however long it takes to the altruistic goal we have determined is worthy of us—whether that’s actualizing our potential, raising healthy and happy kids, giving our gifts to the world or all of the above.
Let’s do a quick inventory. 
What’s most important to you in your life? 
Your actualization? Your family? Your creative expression? 
(<— All of the above?)
What’s your ideal outcome in those scenarios? And, how committed are you to achieving something great in each of those domains? 
Kinda sorta? 
Or have you made a solemn promise to yourself to achieve your desired outcome?
We’ll know by how you respond to challenges.
Here’s how Alex Lickerman puts it in The Undefeated Mind: “And when our response to failure is to summon an even greater determination to succeed, vowing to get back up after being knocked down not just once but again and again each day and with every obstacle that rises up to challenge us—attacking them, as Nichiren Daishonin wrote, like a ‘lion king who unleashes the same power whether he traps a tiny ant or attacks a fierce animal’—then we’ll have found a treasure even more valuable than any apparently foolproof plan to reach our goal: the determination necessary to seek a better one when it fails. For in demonstrating to ourselves that we can always summon more of it, our determination becomes to us like a good friend, its steady presence and our faith in its power imbuing us with confidence that no matter how many times we’ve failed, no matter how much we want to quit, victory can still be ours.
‘When your determination changes,’ Daisaku Ikeda, the third president of the Soka Gakki, writes, ‘everything will begin to move in the direction you desire. The moment you resolve to be victorious, every nerve and fiber in your being will immediately orient itself toward your success. On the other hand, if you think, ‘This is never going to work out,’ then at that instant every cell in your being will be deflated and give up the fight. Then everything really will move in the direction of failure.’”
I repeat…
When your determination changes, everything changes.
Let’s resolve to be victorious and use every challenge as fuel to our growth. 
P.S. Remember, as Daisaku Ikeda tells us: “Make goals. Whether big or small, work toward realizing them. You must be serious about and dedicated to your goals—you’ll get nowhere if you just treat them like jokes. An earnest, dedicated spirit shines like a diamond and moves people’s hearts. That is because a brilliant flame burns within.”
Plus: “When you devote yourself to achieving your goal, you will not be bothered by shallow criticism. Nothing important can be accomplished if you allow yourself to be swayed by some trifling matter, always looking over your shoulder and wondering what others are saying or thinking. The key to achievement is to move forward along your chosen path with firm determination.”
Nov 29, 2022

Here’s Mine… What’s YOURS?

In our last +1, we talked about my Top 3 Work Targets as I encouraged you to get clarity on and then commit to and hit YOUR top 3 targets. 
These are my Top 3 Work Targets:
I. Recommit to Sacred Vow (101 | 1M | 51 2051)
II. #1 WIN
III. Shutdown Complete
What are YOUR Top 3 Work Targets?
I. ______________________
II. _____________________
III. _____________________
Today I want to chat a little more about my  #1 Work target: Recommitting to my Sacred Vow. 
I have done this EVERY DAY for over a year and a half. It has been an incredibly powerful thing for me and I’ve been told by many people that it’s inspired them to create their own Sacred Vow so…
Let’s chat a little more about it.
First, a little more context. 
As you know if you’ve been following along, on election night 2020, I founded Heroic Public Benefit Corporation. 
A couple days later I learned that the crowdfunding regulations were changing such that startups like ours could go from raising a max of $1M via the existing regulations to raising a max of $5M. 
It was one of those moments in my life when I didn’t think we could do it, I KNEW we would be the very first company to ever raise $5M via the new regulations. 
Of course, all that’s nice and warm and fuzzy. And… Then we had to actually do it. And, long story a little shorter, we did. 
On March 23rd, 2021, with the support of 2,432 Heroic Founding Investors from 75 countries around the world, we made history as the very first company to ever raise $5M via the new crowdfunding regulations.
Before it all became official, I had to electronically sign some documents. 
Before I did that, I went for a walk on our property—reflecting on the magnitude of the commitment I was making to our community. 
It felt like I was making a lifetime commitment to our investors that was nearly on par with the commitment I made to Alexandra when we got married. 
I decided that I should make a Sacred Vow. 
This is what I wrote:
  • I, Brian Johnson, absolutely and fiercely commit to honoring your investment in me and in Heroic by doing my best to make you proud to be a part of our movement. I hereby make a sacred vow to YOU and to everyone else in our community to honor my fundamentals and to practice my philosophy. Of course, I will not be perfect and I cannot promise any particular outcomes and I will certainly make mistakes. But I promise you that I will show up day in and day out and do everything in my power to fulfill our Mission to change the world, one person at a time, together, starting with you and me, Today. With Love + Wisdom + Self-Mastery + Courage, I say: Heroes unite!
And THAT’s the vow I reread and recommit to every.single.morning. 
Again, ultimately this +1 has NOTHING to do with me. 
It’s about YOU. 
Is there a Sacred Vow that you and your Daimon would like to draft?
Perhaps we can spend a moment or three thinking about that now…
Target swipe: “ALL IN. LET’S GO!!”
Here’s to our Sacred Vows! folded hands 
P.S. Want to invest in our latest crowdfunding? Learn more on Wefunder here:
Nov 28, 2022

What Are YOURS?

Not too long ago, we talked about my Top 3 Energy Targets
As you may recall, I said that it’s really hard to have a series of really bad days when I hit my Top 3 Energy Targets. 
These are my Top 3 Energy Targets:
I. In Bed for 9-10 Hours
II. AM Meditation (1%)
III. Movement (30 Min)
(What are YOURS?)
Today I want to chat about my Top 3 Work Targets. 
Here they are:
I. Recommit to Sacred Vow (101 | 1M | 51 2051)
II. #1 WIN
III. Shutdown Complete
Note: If ALL I did in any given day was hit THOSE three Targets, I’d have a pretty good day. Period. 
I repeat: The early research on hitting as few as three Targets on our Heroic app shows that you can boost your Energy by 40%, your Productivity by 20% and your Connection by 15%.
And, I repeat with even more emphasis: The extensive research on “checklists” in general is unequivocal: Checklists work. 
Whether we’re talking about pilots or surgeons or athletes or construction managers or aspiring Heroes, checklists help you perform at your highest possible levels. Period. 
Back to my personal checklists while YOU think about the Top 3 Work behaviors that keep YOU plugged in and showing up at your Heroic best.
I. Recommit to Sacred Vow (101 | 1M | 51 2051)
First, I recommit to my Sacred Vow to do my absolute best to serve you so we can fulfill our mission. I commit to getting my Soul Force to 101 so we can help 1M of us do the same so we can help create a world in which 51% of humanity is flourishing by 2051.
II. #1 WIN
Second, I commit to doing what I’ve decided is THE most important thing I can do that day is (my “#1 WIN”) and then I DO IT. 
III. Shutdown Complete
Third, I decide when I am going to STOP working then, at the end of my day, I hit that “Shutdown complete” Target so I can transition from Work to Love as I spend time with the family and train my recovery so I can go hit it all again with Heroic Energy tomorrow. 
I will repeat yet again…
It’s REALLY (!) hard to have a series of bad days when I hit those three simple targets. 
Which is precisely why I use the Heroic app to recommit to those Targets every.single.morning and then strive to hit those Targets 
We just talked about me way too much.
Today’s +1 has NOTHING to do with me. 
It’s all about YOU. 
What are YOUR Top 3 Work Targets?
What are the three simple things you do when you’re at your best Work-wise?
I. ______________________
II. _____________________
III. _____________________
Fantastic. clapping hands 
Clarity is Step #1.
Is TODAY a good day to commit to and then hit those targets, Hero?
Awesome. Day 1. All in. Let’s go. 
Nov 27, 2022

13.8 Billion Years Ago to NOW

In our last couple +1s, we talked about the Sun and the next-closest star, appropriately named Proxima Centauri. 
We did some quick math and realized that the Universe is insanely vast (yes, that’s the technical description) and that 99.999% of the Universe consists of… ABSOLUTELY NOTHING.
Imagining the ineffable VASTNESS of our Universe should help us get a little perspective on our lives. nerd face 
Today I want to chat about just how OLD the Earth and the Sun and our Universe are. 
In addition to being a fascinating intellectual exercise, it is, as Michael Singer points out in Living Untethered, an equally powerful SPIRITUAL exercise. 
Do you know how long ago the Universe was created?
Somehow, scientists are able to peg the number at around 13.8 BILLION years ago. 
Think about that. Out of nothing came something. 
My brain just exploded. exploding head!!
Next question. 
Do you know how old the Earth and the Sun are?
The Sun is estimated to be 4.603 billion years old. The Earth is estimated to be about 4.543 billion years old—plus or minus about 50 million years. (Hah.) (God bless whoever did that math!)
Here’s a follow-up question…
What was happening during that 9 BILLION YEAR lag between the inception of the Universe and the creation of our solar system?
Think about THAT for a moment as well. 
My brain just exploded again. exploding head exploding head!!
Then, after a BILLION years, the first single-cell organism appeared on Earth about 3.5 BILLION years ago. Then it took another 3.25 BILLION years for dinosaurs to appear around 250 million years ago. Fast forward another quarter of a billion years and, a couple/few hundred thousand years ago depending on whose math you want to believe, early humans showed up.
As Singer says, all of that led to your great-great-great-great grandmother meeting your great-great-great-great grandfather all of which led to EVERY SINGLE THING that had to happen EXACTLY THE WAY IT HAPPENED for the miracle that is YOU to come alive. 
In spite of the sheer miraculousness of every single moment that had to happen EXACTLY the way it happened for you to be here today…
You complain about what’s happening right now. 
As Singer says, that’s so absurd it’s almost funny. 
And that’s the starting point of his philosophy. 
Quit arguing with reality. 
It’s bigger than you and me. It’s been around longer than you and me. It will beat you and me in an argument EVERY SINGLE TIME. 
We need to “surrender” to reality. We need to accept it completely.
Not with foolish resentment and/or petty frustration. 
We need to RADICALLY accept reality as Phil Stutz would say. We need to LOVE what is, as Byron Katie would put it. 
This moment, with all its apparent imperfections, is a sacred gift. 
Let’s accept it. Let’s bless it. 
Then let’s shake our heads in awe as we smile and go do what needs to get done. 
+1. +1. +1.
All day. Every day.
sunglobe showing Americasglowing star 
Nov 26, 2022

For 4.2 Years Just to Get to the Next Star

In our last +1, we used the Sun as a trigger/prompt/cue to practice our philosophy and put the virtues of gratitude and humility and awe into action. 
As you may recall, we reflected on the fact that the Sun is a STAGGERING 93 MILLION (!) miles away. 
Somehow, its rays are so powerful that, even after taking 8 minutes and 20 seconds to arrive on planet Earth, you can soak up their warmth and beauty. 
I don’t know about you, but I think that’s CRAZY when you think about it. 
But here’s what’s even crazier. 
I casually mentioned the fact that the next closest star (Proxima Centauri) is 4.2 light years away. 
You know how far that is?
Neither did I until I read Michael Singer’s book Living Untethered in which he walks us through the creation of the Universe and some physics lessons to help us get perspective on our lives. 
Get this. 
Imagine holding a flashlight above the Earth. Turn it on for ONE second. 
That light will go around the Earth SEVEN AND A HALF TIMES in a single second. 
Soak that in for a moment. 
That’s the speed of light. 
If you want to go from the Sun to the next closest star, you’d need to move at THAT speed for 4.2 YEARS. 
You know how far that is?
A light-year is about 6 TRILLION miles, so, if my math is right, the next closest star is about 2.5 QUADRILLION (!) miles away. 
My brain: exploding head !!!
You know what exists between the Sun and that next star?
You know how many stars are in the Universe?
You know what exists between the light-years separating EVERY ONE of those 200 BILLION STARS?
As Singer tells us, 99.999% of the entire, mind-bogglingly big Universe is filled with ABSOLUTELY NOTHING BUT DARKNESS. 
Here we are on planet Earth, failing to appreciate the miracle that is our existence—complaining about the weather on the way to work and the slow internet connection on our Zoom call today and/or whatever other trivial things we’re letting bother us. 
That’s Today’s +1. 
If you feel so inspired…
The next time you look up at the Sun, look beyond it. Appreciate the vastness of our Universe and the preciousness of our lives. 
Then feel your feet on the Earth and say “Thank you!” to whatever power you believe created all this magic as you get back to work being your best, most Heroic self in service to something infinitely bigger than yourself. 
All in. Day 1. 
Let’s go, Hero!!
Nov 25, 2022

93 Million Miles + 8 Minutes 20 Seconds

This morning I was on the Trail moving for 30 minutes. 
I banged out my last couple sets of 11 burpees to hit my 101 for the day. I jumped up to hang from the tree branch that is my pull-up bar to hammer out my 11 pull-ups. I rowed my 1,000 meters to hit that Target. 
Target swipe. direct hit 
Target swipe. direct hit 
Target swipe. direct hit 
Target swipe. direct hit 
Target swipe. direct hit 
I know I’ve said it before but I’ll say it again….
It’s truly amazing to me how good I feel hitting those Heroic targets in our app 
“That’s like me!! Forging Antifragile confidence. TODAY.”
But that’s not quite the point of Today’s +1. 
This is…
As I was turning the corner on our trail, I was struck by the beauty and warmth of the sunlight peeking through the trees and, at the risk of getting Rumi about it, I felt the Sun gently caressing my mind and body and soul. 
It was a beautiful moment. 
I was in awe. 
Then I looked up at the Sun and thought to myself, “Wow. The Sun is 93 MILLION (!) miles away. It took 8 minutes and 20 seconds for its rays to make it to Earth. That’s astonishing.”
Then I reminded myself of the fact that you could fit over 1 million Earths into the Sun. 
Then I thought to myself, “What’s really crazy is the fact that the next closest star (Proxima Centauri) is 4.2 LIGHT YEARS AWAY!!”
I’m in even deeper awe. 
I am humbled by the vastness of the Universe and the preciousness of this gift that is my life. 
Then I thought of Michael Singer
He’s the one who recently reminded me of just how vast our Universe is in his great book Living Untethered
Singer’s teaching is all about how to, as per the sub-title of his latest book, move “beyond the human predicament.” 
One way to do that? Reflect on JUST HOW VAST our Universe is.
It’s an incredibly powerful way to maintain perspective on our little challenges. 
That’s Today’s +1. 
If you feel so inspired, the next time you look up at the Sun, consider using it as a trigger/prompt/cue to practice your philosophy and put the virtues of gratitude and humility and awe into practice. 
Then take a deep breath, feel your feet on the Earth and get back to work. 
Day 1. All in. 
Let’s go. 
Target swipe: Appreciate someone or something direct hit 
Nov 24, 2022

From Doing the Right Thing for the Win!

In our last few +1s, we’ve been talking about The Law of Cause and Effect.
We started with Michael Singer’s wisdom. Then we went old school with Jesus and Epictetus
I promised we’d talk about what modern SCIENCE has to say about applying the basic ideas of The Law of Cause and Effect to the process of optimizing our lives.
That’s what we’ll do Today.
As we journey back from 2,000 years ago to today, let’s pause briefly and see what another one of my favorite teachers had to say about the subject.
In 1841, the great American philosopher Ralph Waldo Emerson wrote an essay called “Compensation” in which he did his thing by integrating wisdom from the East with our Western perspective.
He tells us: “Cause and effect, means and ends, seed and fruit, cannot be severed; for the effect already blooms in the cause, the end preexists in the means, the fruit in the seed.”
There you go.
The Law of Cause and Effect.
On to the science!
Here’s the short story.
Research shows that people who can MAKE THE CONNECTION between the things they do and the Energy/Productivity/Connection they feel NOW are MUCH MORE likely to actually DO THE THINGS they say they want to do than people who don’t make that connection.
Michelle Segar calls it having the right why.”
In her great book, No Sweat, she tells us that people who succeed in consistently engaging in healthy behaviors like eating well, moving their bodies and getting good sleep have CONCRETE goals rather than abstract goals. 
When you ask people who ACTUALLY DO the things they know are best for them, they will, essentially, tell you that the reason they do them is TO FEEL GREAT NOW.
Unfortunately, most of us (75% of the people in her research!) have abstract goals like “getting healthier” or “losing weight.”
Those might be good reasons but they’re not EFFECTIVE reasons.
As it turns out, Michelle tells us that: “The vast majority of the participants whose goals were weight loss and better health spent the least amount of time exercising overall—up to 32 percent less than those with other goals.”
Because the people who ACTUALLY did the things that were good for them made CONCRETE connections between what they did and how they felt.
They exercised to enhance the quality of their daily lives—to create a sense of well-being, a feeling of being energized and centered. They found a way to get *immediate* gratification out of their exercise—which is a LOT more effective than pursuing some future, abstract target.
As Michelle tells us: “Human beings, it turns out, are hardwired to choose immediate gratification over long-term benefits.”
She describes the “lose weight” and “get healthy” goals as too fuzzy and abstract and clinical and calls them the “Wrong Why.” When we lead with those Whys, our exercise becomes a chore— which then leads to a failure. Who does chores with sustained enthusiasm?!
Want to give yourself the best chance at getting more Energized, Productive, and Connected by doing the things that will help you enjoy those fruits of your Heroic behaviors?
MAKE THE CONNECTION between what you do RIGHT NOW and how you feel RIGHT AFTER.
Then give yourself the gift of Heroic levels of Energy, Productivity, and Connection.
The Law of Cause and Effect.
Let’s use it.
And change our lives. 
Nov 23, 2022

Horticultural vs. Clock Time Revisited

In our last +1, we continued our conversation about The Law of Cause and Effect by inviting Jesus to the party to share his thoughts.
As you may recall, he told us that we can’t expect to grow grapes from thorn bushes or figs from thistles.
In other words: If we want a noble, virtuous life, we must do noble, virtuous things.
It’s not possible for me to think about figs without thinking about another ancient wise man who happens to be my all-time favorite teacher, the great Stoic philosopher Epictetus. 
Epictetus was born (into slavery!) in what is now Turkey in the year 50 AD—not too long after or far away from where Jesus taught.
Epictetus reminds us that, even if we’re doing it right and growing figs on a fig tree, we’ve gotta know that IT TAKES TIME for those trees to bear fruit.
As we discussed in an old-school +1 on Horticultural Time vs. Clock Time: When you want to grow something and you plant a seed, do you start your stopwatch and then go into your backyard an hour later to dig it up to see how it’s doing? Or, do you know it takes some time for that seed to germinate and then sprout and then grow and finally to reach its fruit-bearing stage?
Of course, we honor the rules of horticultural time and give that little seed the time it needs to naturally move through its required stages of development.
Which is one of the reasons why Epictetus told us that: “No great thing is created suddenly, any more than a bunch of grapes or a fig. If you tell me that you desire a fig, I answer you that there must be time. Let it first blossom, then bear fruit, then ripen.”
Today’s +1?
Our Heroic optimizing occurs on HORTICULTURAL time, not clock time.
Let’s sow the seeds of virtue. 
Let’s tend them wisely. 
And, let’s give them time to blossom, bear fruit, and ripen.
+1. +1. +1. 
All day. Every day.
Nov 22, 2022

Thorn Bushes and Thistles Won’t Do the Trick

In our last  1, we talked about The Law of Karma. 
Also known as The Law of Cause and Effect.
Same thing. 
All the great teachers have talked about it. 
And the entire field of modern science is, of course, grounded in this causal relationship between things.
In short: If THIS then THAT.
Today we’re going to rewind the clock a couple of thousand years and see what another wise teacher has to say on the subject. Then we’ll explore some more related ancient wisdom in our next +1. Then we’ll talk about how modern science tells us we should be thinking about it as it relates to setting goals for our optimization.
Let’s rewind the clock to almost exactly 2,000 years ago. 
We’re heading to the ancient land of Israel.
Jesus is giving a sermon on a mount.
In Matthew 7:16, he tells us: “You will recognize them by their fruits. Are grapes gathered from thornbushes, or figs from thistles?”
Of course, in that context, Jesus is talking about how to discern false prophets from true ones, but we’ll use the wisdom from his metaphor at the highest level and see if we can apply it to our lives.
Pop quiz!
Are grapes gathered from thornbushes? 
Are figs gathered from thistles? 
Will the fruits of a good, noble life grow from the branches of less-than-awesome behaviors? 
We need to remember The Law of Cause and Effect.
If THIS then THAT.
If we want to feel more Energized, Productive and Connected, we need to DO THE THINGS that lead to those outcomes.
This is, of course, a very simple truth.
We’d be wise to keep it in mind as we MAKE THE CONNECTION between the things we’re doing and the outcomes we’re experiencing.
Happy harvesting, Hero!
Nov 21, 2022

How to Apply the Law of Cause and Effect

As we’ve discussed, Michael Singer is one of my favorite spiritual teachers.
After reading The Untethered Soul and Living Untethered, I decided to follow Joseph Campbell’s advice and take a deeper dive into his work. I went to Amazon to see what else he’s written. I found a couple of books he wrote nearly 50 years ago. 
One of those books is called Three Essays on Universal Laws. The book has a chapter-essay on each of his three Laws: The Law of Karma, The Law of Will, and The Law of Love.
Today we’re going to chat about his (and my) take on The Law of Karma.
Singer tells us we can also call this the Law of Cause and Effect.
The basic idea is really simple.
He tells us: “For example, when we walk up and touch a hot stove the body gets burned, and thus, we learn ‘a lesson.’ Or if we stay up too long without sleep the body gets sick, and, again, we have been taught ‘a lesson.’ This holds true for staying out in the rain, eating the wrong kinds of food, staying too long underwater, and so on. By means of the Law of Cause and Effect, which will invariably repeat itself given the same conditions, we learn many ‘lessons’ concerning the care of the body. For there are certain activities which are in balance with the use of our bodily tool, while others are not.”
As I was working on that Idea in the Note I was creating, my 1,000-second timer went off.
As you know if you’ve been following along, that’s the prompt/trigger/cue for me to get up and, if it’s my AM1 Deep Work block (which it was as I typed this), bang out a set of 11 burpees.
So, that’s what I did.
As I hammered out the 11 burpees I thought about WHY I do them. 
It’s simple.
I KNOW (with ZERO doubt!) that I feel more Energized when I go to bed early, spend 9-10 hours in bed, meditate, do my burpees, and hit the other 30+ Energy Targets I set up in my Big 3 protocol in the Heroic app.
And, I REALLY like feeling REALLY Energized so I can show up as my best, most Heroic Self in service to YOU and to our Mission so...
It’s easy for me to do the right thing. All day every day. 
Except, of course, when I don’t. (Hah!)
Alas, I’m still human and, tragically, I will not be the first perfect human being (winking face) and there are plenty of times when I’m lazy and the little demon takes over (pushing my Daimon aside!) and I do things that I know aren’t optimal which leads to feeling *less* than Heroically Energized.
Then I step back half an inch, let my Daimon view the situation from what Singer beautifully calls “the soul’s point of view” (aka the “Objective Observer,” aka the “Witness”) and…
I MAKE THE CONNECTION between doing X and experiencing Y.
I shine a spotlight on what needs work, remind myself of what works when I do it and then take a hammer to the construction project that is my life as I strengthen the habits that help me stay plugged in and weaken the habits that don’t.
THAT’s the Law of Cause and Effect in action.
In short: If we do THIS, then we experience THAT.
That’s also one of the THE most important things Alexandra and I are trying to teach our kids. 
We want them to have the Wisdom to MAKE THE CONNECTION between eating sugar and getting sick; between not exercising or sleeping well and feeling tired and cranky. And, of course, we want them to FEEL the joy of doing the little things that they KNOW help them feel GREAT.
Call it whatever you want: The Law of Karma. 
The Law of Cause and Effect. 
It’s real.
We need to MAKE THE CONNECTION between the thoughts and behaviors that help us (and our kids!) create the lives we want and the thoughts and behaviors that do the opposite. 
Then we need to cultivate our structural, reactive and expansive disciplines as we use our willpower wisely to install the habits that will run on autopilot via empowering algorithms. 
Let’s go, Hero!
Nov 20, 2022

Feed the Good Guys

In our last couple +1s, we hung out with a couple of wise Indian masters and their gurus. 
We talked about what to do if we’re afraid of ghosts (approach them!) and how to deal with the bitter process of changing our behaviors (keep chewing!).
Today I want to chat about ghosts for another moment.
This time we’ll go a little further east and visit Vietnam where the great Buddhist monk Thich Nhat Hanh was born and raised.
When I searched my Mac for “ghosts” to find the Yogananda wisdom I was looking for, I saw that Thich Nhat Hanh ALSO talked about ghosts in his great book No Mud, No Lotus.
Here’s the passage.
He tells us: “The Buddha said that nothing can survive without food. This is true, not just for the physical existence of living beings, but also for states of mind. Love needs to be nurtured and fed to survive; and our suffering also survives because we enable and feed it. We ruminate on suffering, regret, and sorrow. We chew on them, swallow them, bring them back up, and eat them again and again. If we’re feeding our suffering while we’re walking, working, eating, or talking, we are making ourselves victims of the ghosts of the past, of the future, or our worries in the present. We’re not living our lives.”
Know this: Nothing (including ghosts!) survives without food.
Want the ghosts to go away?
Eckhart Tolle echoes this wisdom in The Power of Now.
He tells us: “Once you realize that a certain kind of food makes you sick, would you carry on eating that food and keep asserting that it is okay to be sick?”
In The Magic of Thinking Big, David Schwartz uses another metaphor to bring the point home. 
He tells us: “Deposit only positive thoughts in your memory bank. Let’s face it squarely: everyone encounters plenty of unpleasant, embarrassing, and discouraging situations. But unsuccessful and successful people deal with these situations in directly opposite ways. Unsuccessful people take them to heart, so to speak. They dwell on the unpleasant situations, thereby giving them a good start in their memory. At night the unpleasant situation is the last thing they think about... Confident, successful people, on the other hand, ‘don’t give it another thought.’ Successful people specialize in putting positive thoughts into their memory bank.”
Let’s starve the bad stuff and feed the good stuff.
+fork and knife with plate +fork and knife with plate +fork and knife with plate 
btw: We talked about a similar idea in this +1 on Starving Fear of Its Favorite Food.
Nov 19, 2022

Wisdom From Another Indian Sage and His Grandmother

In our last +1, we talked about Yogananda and his guru’s wisdom on what to do with ghosts/aka how to live fearlessly.
As you may recall, the trick is to APPROACH our challenges rather than try to avoid them. 
The story is so good, we’ll quickly review it.
Yogananda’s guru tells him: My mother once tried to frighten me with an appalling story of a ghost in a dark chamber. I went there immediately, and expressed my disappointment at having missed the ghost. Mother never told me another horror tale.”
Hah. Genius.
The moral of the story? 
Look fear in the face and it will cease to trouble you.”
As I read that moral from an Indian yogi, I thought of another one of my favorite Indian sages, Eknath Easwaran
In his great book, Your Life Is Your Message, he tells us about a lesson he learned from his Indian guru—who happened to be his grandmother.
The short story? 
Young Eknath was complaining about how hard it was to meditate and to change his habits.
He tells us: “I complained about it to my spiritual teacher, my grandmother. She was a very plainspoken teacher, with none of the euphemisms of the intellectual, so she simply led me to a nearby amla tree. The amla is a beautiful tree, a little like the mimosa, with a small fruit. She picked a fruit and said, ‘Here, take a bite.’ I started chewing. It was pretty awful.
I said, ‘I’ve got to spit it out, Granny. It’s sour, bitter, unpleasant.’ She just said, ‘Bear with me. Keep chewing for a while.’ So I went on chewing, and to my surprise the amla fruit began to get sweeter and sweeter.
Similarly, meditation and the allied disciplines require sustained enthusiasm every day—even when it seems icky. Especially when it seems icky! If you keep at it, you will find those same disciplines becoming sweeter and sweeter. When meditation time comes around you will find yourself hungering for the inner peace and calm it brings. The time will even come when you want a double helping.”
Approaching our fears? 
Rewiring our brains as we create new, virtuous habits that help us flourish while eliminating the old, vicious ones that don’t?
Of course…
The process isn’t always pleasant. 
It’s often painful.
It tastes “icky.” 
We have the Wisdom to see that approaching our fears and embracing the inevitable challenges of the journey and doing the hard work to win the ultimate game that brings us the sweet reward of tapping into our infinite potential. 
Let’s do that.
Nov 18, 2022

Here’s What to Do…

Not too long ago, we talked about how I read a book.
I made the point that the most important part of how I read a book is how I decide what book I will read.
I also talked about the fact that, as I followed Joseph Campbell’s wisdom to immerse myself in the wisdom of an author who “grabs me” by reading everything that author has written AND everything by the authors who inspired them, I found myself going deep into Michael Singer’s wisdom AND deep into the wisdom of one of his biggest influences, Yogananda.
In fact, I read five of Yogananda’s little books/booklets in very short order.
They are PACKED with wisdom.
I was blown away by Yogananda’s PRACTICAL spirituality and I could see why Steve Jobs was such a big fan that he reread his Autobiography of a Yogi once a year and why he gifted that book to his friends as THE last thing they got on their way out of his memorial service. 
(Think about the significance of that for a moment.)
We’ll be talking more about Yogananda in the future as we bring his wisdom from the East to our modern lives in… I was going to say “the West” then I realized we have Heroic members from basically EVERY country in the world so we’ll make it …. wherever we are in the world!
Here’s a fun idea from a little booklet called Living Fearlessly.
Yogananda shares a story of him asking his guru to tell him some stories from his childhood. Here’s the exchange between a Master and his fiercely ambitious student.
“‘Guruji, I would like to hear some stories of your childhood.’
‘I will tell you a few—each one with a moral!’ Sri Yukteswar’s eyes twinkled with his warning.
‘My mother once tried to frighten me with an appalling story of a ghost in a dark chamber. I went there immediately, and expressed my disappointment at having missed the ghost. Mother never told me another horror tale.
‘Moral: Look fear in the face and it will cease to trouble you.’”
Those are the very first words of that little book.
Want to live fearlessly?
Be like Yogananda’s guru and look fear in the face. Then, it will cease to trouble us.
Yogananda left India and came to the United States as a 27-year-old yogi guru in 1920. His mission was to integrate the wisdom of the East with the West.
To help bridge the gap in cultures, he talked about Jesus as the perfect embodiment of spiritual truth. And, one of the American philosophers he references the most is Ralph Waldo Emerson.
Emerson echoes this wisdom about what to do with our fear.
As we discuss in our Notes on The Selected Writings of Ralph Waldo Emerson and Self-Reliance, Emerson liked to say that “God will not have his work made manifest by cowards.” 
His advice on how to conquer fear was straight-forward: “Always, always, always, always, always do what you are afraid to do.”
What happens when we go straight toward the ghosts in the dark chambers? Well, Emerson tells us: “Do the thing you fear and the death of fear is certain.”
Modern science, as we often discuss, agrees.
We must APPROACH rather than AVOID our fears.
As we discuss in The Upside of Stress and The Telomere Effect, when we are willing to act in the presence of fear and see that the stressors in our lives are not THREATS to our well-being but an opportunity to practice our philosophy and forge antifragile confidence, we change our underlying physiology from a “threat response” to a “challenge response.”
Do that often enough, and the ghosts will stop being quite so terrifying.
Let’s do that.
Nov 17, 2022

The Most Frequently Asked Question in Heroic Coach

In our last +1, we talked about some Ryan Holiday wisdom from his new book Discipline Is Destiny.
As you may recall, we brought Cato the Elder, Ben Franklin and Marcus Aurelius to the party to talk about the importance of focusing on all the ways WE can get better rather than worrying about all the ways other people need to improve.
Cato told us: “I am prepared to forgive everybody’s mistakes, except my own.”
Ben Franklin told us: “Search others for their virtues, thyself for thy vices.”
Marcus Aurelius told us to be: Tolerant with others, strict for yourself.”
We could add Jesus’ wisdom to the mix. He told us to quit worrying about the speck of dust in your brother’s eye and to focus on the BEAM in yours
Same thing.
This is a really important Idea.
It’s funny because as I created that last +1, I thought of what is probably THE most frequently asked question from people going through our Heroic Mastery Series/Coach certification program.
It goes something like this…
“I’m really into this stuff and I can already feel my life changing as I start to move from Theory to Practice to Mastery. It’s amazing!!”
Then they continue with…
Then I often know what’s coming…
“The problem is that my [wife/husband/kids/extended family/colleagues/insert someone other than them!] REALLY needs to work on this stuff and…”
I laughed as I typed that.
And I usually laugh when I start my reply to our Hero-in-training.
I typically talk about prescribing medicine for your neighbor, unilaterality and How am I that?” as I encourage them to avoid proselytizing and simply focus on DOING THE WORK—letting our example be the primary lesson rather than the lectures we’re all tempted to give when we’re on fire with our own self-development.
Then I tell them about the fact that MY OWN WIFE doesn’t want me to coach her. (HAH!) 
(Trust me, Alexandra doesn’t want me to coach her unless she explicitly asks me for the support. After fifteen years, I’m almost getting that fact! nerd face)
Now I’ve got another frame to use.
Let’s be prepared to forgive everybody’s mistakes, except our own.
Let’s search others for their virtues and ourselves for our vices.
Let’s be tolerant with others and strict with ourselves.
And, let’s notice EVERY TIME we’re tempted to do the opposite.
Then use that prompt/trigger/cue as an opportunity to cultivate our reactive discipline—stepping in between the stimulus and our old, habitual response as we choose a better response and practice our philosophy.
Not someday.
Trust me. 
Your loved ones will thank you. 
And, paradoxically at first glance but obvious at the second or third glance: This is the fastest way to actually convince your loved ones that you're on to something and that you have wisdom worth paying attention to. nerd face 
Day 1. All in. 
Nov 16, 2022

Strict with Yourself

I’ve said it before and I’ll say it again.
Ryan Holiday is one of my favorite writers. We’ve featured a bunch of his books including The Obstacle Is the Way, The Daily Stoic, Ego Is the Enemy, and Stillness Is the Key.
He’s currently working on “The Stoic Virtue Series” in which he’s creating a new book for each of the cardinal virtues of Stoicism: Courage, Temperance, Justice, and Wisdom.
We briefly chatted about the first book in the series: Courage Is Calling.
Today we’re going to chat about an Idea from the second book in the series: Discipline Is Destiny.
We’re going to talk about an Idea that didn’t make it into the Note. It’s from a chapter called “Tolerant with Others. Strict with Yourself.”
Ryan tells us: “’I am prepared to forgive everybody’s mistakes,’ Cato the Elder said, ‘except my own.’ Ben Franklin, many generations later, would put forth an even better rule: ‘Search others for their virtues, thyself for thy vices.’ Or as Marcus Aurelius put it, Tolerant with others, strict for yourself.”
That’s Today’s +1.
Let’s be tolerant with others—looking for their VIRTUES and forgiving their mistakes.
Let’s be strict with ourselves—looking for our vices and getting to work on them. 
We have more than enough work to do on ourselves.
Let’s do it.
Nov 15, 2022

At Least I Hope You Are, Hero!

In our last +1, we talked about Abigail Adams and her letter to her son, John Quincy Adams. 
As you may recall, she admonished the 12-year-old who would become the sixth U.S. President to LIVE WITH VIRTUE.
And, as we discussed, she wisely declared: “These are the times in which a genius would wish to live. It is not in the still calm of life, or the repose of a pacific station, that great characters are formed. The habits of a vigorous mind are formed in contending with difficulties. Great necessities call out great virtues. When a mind is raised, and animated by scenes that engage the heart, then those qualities which would otherwise lay dormant, wake into life and form the character of the hero and the statesman.”
As part of that +1, I mentioned the fact that I think she and her family would have been part of our Heroic movement—encouraging their kids to cultivate their virtue while doing the same on our Heroic app.
I also mentioned the fact that I think Benjamin Franklin would have either created something similar to our Heroic app to track HIS virtuous targets or joined the cause to help us win our current war between vice and virtue.
I typed “Benjamin Franklin” into my Mac’s search thingy to see if I could find a Big Idea from a PhilosophersNote on him and his commitment to virtue.
I hit the jackpot.
Not only did I find a Big Idea featuring Benjamin Franklin and his idiosyncratic awesomeness, I ALSO found a reference to John Adams in the SAME Big Idea.
The references were from Alan Cohen’s Spirit Means Business.
Franklin and Adams showed up in an Idea about helping us embrace our inner weirdos. nerd face 
Alan Cohen tells us: “Being a misfit is not a defect. It may be your key to success. When I hear that a person is well adjusted, I ask, ‘Well adjusted to what?’ Learning how to find your way around a mental institution does not make you sane. Real sanity rests in authenticity. ...
Maybe you’re not so weird after all. Maybe your weirdness is your greatest asset. Maybe what you thought was wrong with you is what’s right with you. Just because you are out of the mainstream doesn’t disqualify you from vast achievement. You are in your own stream. World change agents do not apologize for their eccentricities or try to hide them. Idiosyncrasies come with the package. So just get on with your creations and make your contribution regardless of any oddness your personality has picked up along the way. Don’t wait until you are normal before you claim greatness. Normality and genius are rare bedfellows. As Walt Whitman proudly proclaimed, ‘Not a particle or an inch of me is vile . . . I celebrate myself.’”
That’s from a chapter in which we learn about some of history’s most awesome weirdos.
Get this: Did you know that Benjamin Franklin started each day with an “air bath,” standing naked outside for 30 minutes? Yep. 
And, that fellow American hero John Quincy Adams swam nude in the Potomac river at 5 A.M. every morning, even in freezing weather. (Cold plunge for the win! Wim Hof would approve!)
Then we have Nikola Tesla and Steve Jobs with their whole array of idiosyncratic behaviors (and genius inventions).
Oh! And, let’s not forget about Albert Einstein. 
Did you know that he didn’t even speak until he was three and, as an adult, would stop his car, pluck a grasshopper and EAT IT. Yep. That’s normal. face with tears of joy 
Then we have YOU. 
How’s YOUR weirdness?
Alan tells us:
The Myth: Being a misfit is a defect you must correct.
The Reality: Your nonconformity is your pathway to fulfillment.
So much of that passage is so eminently quotable. 
There’s this: “Learning to find your way around a mental institution does not make you sane.” (Hah!) 
Plus, this is worth a quick repeat: “Normality and genius are rare bedfellows.”
Then we have the whole “Well adjusted to WHAT?” conversation which—as you might be able to guess by this stage—reminds me of Krishnamurti’s wisdom that being well-adjusted to a PROFOUNDLY SICK society is no measure of health.
In a world where “normal” is so astonishingly sub-optimal (from a mental, physical and emotional health standpoint), why, my dear friend, should we aspire for “normalcy?
Much better to lean into our weirdness and entertain the possibility that, perhaps, “your weirdness is your greatest asset.”
Here’s to echoing Whitman’s proclamation as we celebrate every particle and inch of ourselves.
Not someday.
btw: Whitman also told us that “In the faces of men and women, I see God.”
You know what I see and what we encourage our Coaches to see in the faces of men and women? 
Yes: I’m looking at YOU, Hero!!!
Nov 14, 2022

Abigail Adams and Heroic Mothers Unite

Abigail Adams was one of the Heroic Founding Mothers of the United States of America.
I’m convinced that she and Benjamin Franklin and their families would be part of our Heroic movement if they were alive today.
Because they were intensely passionate about cultivating virtue in their lives and in the lives of their children.
I’m pretty sure (winking face) they would have preferred to have their kids on the soon-to-be-launched social features for our Heroic training platform cultivating virtue together rather than on Tik Tok watching another absurd 20-second video.
What data supports that hypothesis?
Glad you asked…
That’s the subject of Today’s +1.
Have you ever seen this quote from Abigail? 
“These are the times in which a genius would wish to live. It is not in the still calm of life, or the repose of a pacific station, that great characters are formed. The habits of a vigorous mind are formed in contending with difficulties. Great necessities call out great virtues. When a mind is raised, and animated by scenes that engage the heart, then those qualities which would otherwise lay dormant, wake into life and form the character of the hero and the statesman.”
After reading a version of that in Warren Bennis’ great book On Becoming a Leader, I looked it up to find its source. 
It’s from a letter she wrote to her son John Quincy Adams in January 1780–almost 243 (!) years ago. He was on a trip to France with his father to elicit support for our Revolutionary War. (Thanks, France!! flag: France)
I looked up how old John Quincy Adams was in 1780. 
He was 12. 
Check out the letter. It’s worth reading. 
I printed it out and marked it all up because it was so good. (See my notes below.)
As you’ll see if you spend a few minutes reading her brilliant letter, Abigail starts out the letter by basically telling her son that she made him go to France with his dad and brother even though he was whining about it. face with tears of joy 
Seriously. It’s so good to see this great woman (a true Founding Mother of America) talking to a future president like, well, he was acting like a 12-year-old. nerd face 
Then we get to the quote that made me find the letter. 
But get this…
Bennis actually MISQUOTED Abigail. 
He said that she said: “These are hard times in which a genius should wish to live. . . . Great necessities call forth great leaders.”
But that’s not *actually* what she said. 
She didn't say great necessities call forth great LEADERS. 
She said: Great necessities call forth great VIRTUES.” 
Which, for the record, MAKES THEM GREAT LEADERS. 
Note: Both John AND his dad would become future U.S. Presidents. Virtue for the win!
Of course, that struck me (goosebumps) because our ENTIRE app is architected to help us operationalize the fact that ancient wisdom and modern science agree that the ultimate purpose of life is to express the best version of yourself (in service to something bigger than yourself!) by living with virtue. 
And, of course, we believe the historically significant challenges we are facing DEMAND that each of us step up and show up as the best, most Heroic versions of ourselves. 
Which is why I was even more struck by the rest of her letter. 
When I read THIS passage, I could literally SEE Abigail and her husband John (who, in 1780, was the Ambassador to France in what was the fifth of an eight-year Revolutionary War!) and their kids using Heroic to commit to and then hit virtuous targets together all day every day (especially when they were so far away from each other!):
“I cannot fulfill the whole of my duty towards you, if I close this Letter, without reminding you of a failing which calls for a strict attention and watchfull care to correct. You must do it for yourself. You must curb that impetuosity of temper, for which I have frequently chid you, but which properly directed may be productive of great good. I know you are capable of these exertions, with pleasure I observed my advice was not lost upon you. If you indulge yourself in the practise of any foible or vice in youth, it will gain strength with your years and become your conquerer.
The strict and inviolable regard you have ever paid to truth, gives me pleasing hopes that you will not swerve from her dictates, but add justice, fortitude, and every Manly Virtue which can adorn a good citizen, do Honour to your Country, and render your parents supremely happy, particularly your ever affectionate Mother,”
Then I smiled when I realized that another beloved Founding Father, Benjamin Franklin, would have probably created something similar to our app to track HIS virtues (with his friends and family!) if he was alive today. 
Know this…
These are times in which Heroes would wish to live. 
As we set out to make 2023 truly Heroic, may we remember that it is not in the still calm of life, or the repose of a pacific station that great characters are formed. 
Remember: “Great necessities call out great virtues. When a mind is raised, and animated by scenes that engulf the Heart, then those qualities which would otherwise lay dormant, wake to Life, and form the Character of the Hero and the Statesman.”
With Love + Wisdom + Self-Mastery + Courage and profound Gratitude for all of your support in helping us create a noble and virtuous world, I say…
Heroes unite!!!
Day 1. All in.
Nov 13, 2022

Which Will It Be, Hero?

As we’ve discussed, Brian Cain is an inspiring human being.
He works with some of the greatest athletes in the world and has helped them go to the next (NEXT!) level.
We’ve talked about a bunch of Big Ideas from his two little fables: The 10 Pillars of Mental Performance Mastery and One Percent Better.
Today we’re going to revisit One Percent Better for ONE more wisdom gem.
Pop quiz!!!
Question: What’s 1% of a day? 
Do you recall?
(And do you recall that trying to recall something is one of the most powerful ways to dominate Learning 101? Yep.)
Answer: 1% of the day is 14 minutes and 24 seconds.
Note: I’ve changed the countdown on my Timex watch from 16 minutes and 40 seconds (which is 1,000 seconds) to 14 minutes and 24 seconds (1% of the day!!) so I can measure my meditation and deep work time blocks and, well, a bunch of stuff in 1% increments. Super fun. We’ll come back to that more as we have fun seeing if we can make at least 51% (!!!) of our days Heroically intentional.
For now…
Here’s the wisdom gem I want to focus on…
Brian tells us: “If you don’t have a plan, how are you getting better? The problem is when you stop getting better, you start getting bitter, and nobody likes being around people who are bitter all the time.”
That’s Today’s +1.
Are YOU getting better or are you getting bitter?
It’s a simple question with far-reaching impact.
Which will it be, Hero?
Here’s to continuously refining our plans to GET BETTER lest we go the wrong direction and get bitter.
+1. +1. +1.
Nov 12, 2022

Of Self-Mastery: Reactive + Structural + Expansive

I’ve been thinking a lot about the three forms of discipline that make up Self-Mastery.
Here they are:
Structural Discipline. 
Reactive Discipline. 
Expansive Discipline.
We talk about them in Objective V of Basic Training and I’ll be writing about them in the Heroic book we’ll be launching in early 2024.
As I sat down to create this +1, I thought this would be the first time I’ve written about the three disciplines. Then, as I was going through the archives, I found that, in fact, we ALREADY chatted about the three disciplines.
We chatted about them in +1 #669 to be precise—over two and a half years ago.
Let’s dust that wisdom off and shine the spotlight of our attention on them again. 
Because they’re SUPER important.
A little more context.
As we’ve discussed many times, Phil Stutz is all about helping us cultivate what he calls “emotional stamina.” 
By getting to a place where, the WORSE we feel, the MORE committed we are to our protocol.
That’s become the foundation of what I now call “Antifragile Confidence.” 
KNOW THIS: Getting this ONE idea may, in fact, be THE most life-changing thing we can do together.
What if…
When we feel like this little poop emoji (pile of poo!!) (face with tears of joy!), rather than spiral out and (let’s be honest folks! nerd face), do all the stupid things we tend to do when we’re tired and overwhelmed and all that, we could get ourselves to be even MORE INTENSELY focused on doing what we know is best for us?!
What would happen?
Easier said than done but… 
If you can actually get yourself to do that even 10 or 20 or 30% of the time and then spiral up from there…
You’d change your life. 
Fundamentally and permanently.
That’s the essence of the first of three disciplines: Structural Discipline
It’s also why we spent so much time and money working with one of the best product development companies in the world to create the core experience of our Heroic app: the Big 3 Target Practice protocol.
Who are you at your absolute best? What virtues do you embody? What do you actually DO on a daily basis?
When we have structural discipline, we DOMINATE that protocol. We recommit to being our best selves in the morning. Then we hit virtuous targets all day. Every day. Soul Force score at 101. LET’S GO.
I repeat: GOOD LUCK having a series of really bad days when you do that. Your highs will be higher AND your lows will be higher and you will have earned the trust in yourself to KNOW that you can handle WHATEVER life throws at you.
That’s how you forge antifragile confidence by executing your protocol via Structural Discipline.
The second discipline is “Reactive Discipline.”
As I said in the old +1, Reactive Discipline is just what it sounds like. 
Something triggers you. Can you step in between the stimulus and your normal sub-optimal response with the DISCIPLINE to CHOOSE a better response? Fantastic. That’s Reactive Discipline.
Then we have Expansive Discipline
This is both the most important and the hardest of the three. 
EVERY SINGLE MOMENT we have a choice. 
Will we step forward into growth or back into safety? 
If we want to live our most heroically awesome lives and have a shot at experiencing all that we’re capable of being, when we feel even a little niggle of fear, we must (more and more!) consistently choose to EXPAND. EXPAND. EXPAND. We need to make that expansion a discipline.
How? “Bring in on!!” is a FANTASTIC tool to practice.
That’s Today’s +1.
The Three Disciplines of Self-Mastery.
Structural Discipline. 
Reactive Discipline. 
Expansive Discipline.
How are YOU doing with each?
What’s awesome? What needs work? What ONE thing can you do a little differently Today?
Here’s to your disciplines.
All three of them!
Day 1. All in. 
Nov 11, 2022

Personal Humility + Indomitable Will 

Jim Collins is my all-time favorite business thinker.
He’s written a bunch of great books including Good to Great, Built to Last, and Great by Choice.
My all-time favorite business book is Beyond Entrepreneurship 2.0: Turning Your Business into an Enduring Great Company. (Thanks again for the rec on that, Gibson. folded hands )
I still need to do a Note on all those books and create a series of Notes for all the business books I’ve read but have yet to distill.
For now…
I want to talk about one of Jim Collins’ Big Ideas on what he calls “Level 5 leadership.”
Here’s how he puts it: “Our research showed that having charismatic leadership doesn’t explain why some companies become great and others don’t. In fact, some of the most disastrous comparison cases had very strong, charismatic leadership in the very era that the companies fell or failed. Rather, our research found that the critical ingredient is Level 5 leadership. The essence of Level 5 leadership is a paradoxical combination of personal humility and indomitable will. The humility expressed at Level 5 isn’t a false humbleness; it’s a subjugation of personal ego in service to a cause beyond oneself. This humility combined with the fierce resolve to do whatever it takes (no matter how difficult) to best serve that cause. Level 5 leaders are incredibly ambitious, but they channel their ambition into building a great team or organization and accomplishing a shared mission that’s ultimately not about them.
First: “Personal humility.”
We subjugate our personal egos in service to something bigger than ourselves.
Second: “Indomitable will.”
As in… 
INDOMITABLE will. (Wow.)
We have a fierce resolve to do WHATEVER it takes (no matter how difficult!) to best serve the cause.
Combine personal humility and indomitable will and we have what Collins calls “Level 5 leadership.”
You know what I thought of when I read that passage?
I thought…
If, as Joseph Campbell says: “A hero is someone who has dedicated his or her life to something bigger than oneself”…
I say…
Jim Collins just described HEROIC Leadership.
That’s Today’s +1.
Let’s fiercely resolve to stepping up and into our Heroic Leadership potential—combining personal humility with INDOMITABLE (!) will to do whatever it takes for however long it takes to fulfill our Missions.
Let’s do that…
Day 1. All in.
P.S. Check out this +1 on (Heroically!) Fierce Ambition for another take on the subject, inspired by Doris Kearns Goodwin and her brilliant book Leadership in Turbulent Times.
Nov 10, 2022

I Read Archeologically (Like Twyla Tharp)

A couple +1s ago, I promised to tell you more about how I read a book.
Here’s the very short answer…
I read like it’s my job to find Big Ideas that can help me activate my Soul Force so I can help YOU activate YOUR Soul Force. 
For one simple reason. It is. 
Let’s go to one of my favorite books for a passage that best captures how I read.
In The Creative Habit, Twyla Tharp tells us: “When I’m reading archeologically, I’m not reading for pleasure. I read the way I scratch for an idea, digging down deep so I can get something out of it and use it in my work. I read transactionally: How can I use this? It’s not enough for me to read a book. I have to ‘own’ it. I scribble in the margins. I circle sentences I like and connect them with arrows to other useful sentences. I draw stars and exclamation points on every good page, to the point where the book is almost unreadable. By writing all over the pages, I transform the author’s work into my book—and mine alone.”
Yep. That’s exactly how to do it.
Carrying on…
Here are some other things you might find interesting in terms of how I read a book and how I encourage you to consider approaching it.
First, very importantly: I DO NOT speed read. 
I read reasonably quickly—40-50 or so pages an hour depending on the font size and complexity of the subject and all that.
But… Again…
I DO NOT “speed read.”
Nor do I try to see how fast I can get through the book per se.
I treat reading a book like it’s my job to mine its depths for the Big Ideas that can change YOUR life as I strive to give you More Wisdom in Less Time via the PhilosophersNotes and these +1s because, again, it is.
I also, even more importantly and less obviously, read a book like I’m lucky enough to sit down and have a GREAT conversation with a BRILLIANT thinker who spent years (if not decades!) reflecting on the subject of their book and then spent another big chunk of time distilling that wisdom into a book they could share with us. 
Why in the world would I rush through THAT?
I sit up straight. Pen in hand as I GET TO WORK searching for the Ideas that could change our lives.
I’ll also say that, many years ago, I was interviewing Tony Schwartz about his great book The Power of Full Engagement. He told me that, at the time, he found his brain so full with digital inputs that he had a hard time sitting down and reading more than a page of a book. And, it was at that moment that he knew he needed to significantly reduce his consumption of digital inputs.
Which is a REALLY important point.
If you want to be able to FOCUS your mind on a book (or ANYTHING that is important) for longer than 20 seconds, you need to, in my opinion, start by Conquering Your Digital Addiction and practicing your Digital Minimalism.
A good night of sleep and meditation practice helps as well. nerd face 
That’s a little more on how I read a book and that’s Today’s +1.
Let’s bring Twyla Tharp back so she can send us on our way.
She tells us: “If I stopped reading, I’d stop thinking. It’s that simple.”
Books. They do a Hero good.
Here’s to soaking our minds in the wisdom of great thinkers.
Here’s to taking that wisdom and going from Theory to Practice to Mastery Together… 
+open book +open book +open book 
Nov 9, 2022

Do a Gritty, Flourishing Hero Good!

In our last +1, we talked about how I read a book.
More specifically, we focused on how I choose the books I read—which, I believe, is ALWAYS the most important first step in how to read a book.
In short, I said that I follow Joseph Campbell’s wisdom to read the right books by the right people.
Campbell tells us: When you find an author who really grabs you, read everything he has done. Don’t say, ‘Oh, I want to know what So-and-so did’—and don’t bother at all with the best-seller list. Just read what this one author has to give you. And then you can go read what he had read. And the world opens up in a way that is consistent with a certain point of view. But when you go from one author to another, you may be able to tell us the date when each wrote such and such a poem—but he hasn’t said anything to you.”
Scientists would agree with this approach of trusting yourself and doing what really grabs you—with books and with other things in life. 
In fact, Tal Ben-Shahar connects the academic research on what’s called “self-concordant goals” to Joseph Campbell to make the point.
Here’s how Tal puts it in his great book Happier: As research on self-concordant goals illustrates, Campbell’s belief is much more than a superstition. When we follow our bliss, we not only enjoy the journey, we are also more successful.”
In the book, Tal walks us through the importance of goals in general and the importance of what psychologists call “self-concordant” goals in particular.
“Self-concordant goals” are “the goals we pursue out of deep personal conviction and/or a strong interest.”
As it turns out, Angela Duckworth echoes this wisdom in HER great book, Grit.
We talk about the four practices to build grit in this +1 on The Science of Grit.
Here they are: Interest + Practice + Purpose + Hope.
The first, MOST IMPORTANT aspect of Grit?
If we want to cultivate the sustainable passion required to cultivate grit (whether that’s for important, long-term goals or simply getting through a book!), we need to be intrinsically drawn to what we do. It needs to be, as we just discussed, SELF-CONCORDANT.
All of which leads us to Today’s +1.
How are your goals?
Are they clear? Are they self-concordant? 
Do they fire you up?
Let’s not read books or do other such things because we think we “should.” 
As Tony Robbins would say: Let’s not should on ourselves.” And, As Rory Vaden puts it, let’s not be should-heads.” nerd face 
Let’s do the things that grab us.
With gritty joy.
Nov 8, 2022

And… How I Pick the Books I Read

I’m often asked how I read a book AND how I pick the books I read.
In fact, I was asked this question in one of our recent Heroic Coach Soul Force Forge sessions in which I have 1-on-1 coaching sessions with our Coaches in a group environment. (These sessions are among the highlights of my month!) 
Today I’d like to chat about that for a moment or three.
In a recent Zoom, I had an opportunity to connect with Franco—an incredibly inspiring 19-year-old Argentinian Heroic optimizer who is going through our Coach certification program. 
Franco told me that he was getting an ARETÉ tattoo for his 20th birthday (exploding head!!) and then asked me how I read a book. 
I kinda went off. 
Here’s the video clip of our time together. 
And, here’s the short story…
The most important part of how to read a book, from my perspective, is to make sure you’re reading THE RIGHT BOOK.
If you’re reading a book because you think you “have to” or because everyone else is reading it but… You’re not THAT into it, then… Well… Good luck with that. It’s going to be a bit of a slog and you may find your self x pages into another book but never finishing it.
Of course, sometimes we need to read a book for school or for our jobs or whatever—in which case, we’d be wise to remove all ambivalence and GO ALL IN and act like that book you need to read is the most exciting book you could ever possibly read. (Seriously.)
Assuming we’re talking about a situation in which our reading list is not assigned to us, the first thing I do is follow Joseph Campbell’s wisdom.
In The Power of Myth, he tells us: Sit in a room and read—and read and read. And read the right books by the right people. Your mind is brought onto that level, and you have a nice, mild, slow-burning rapture all the time. This realization of life can be a constant realization in your living. When you find an author who really grabs you, read everything he has done. Don’t say, ‘Oh, I want to know what So-and-so did’—and don’t bother at all with the best-seller list. Just read what this one author has to give you. And then you can go read what he had read. And the world opens up in a way that is consistent with a certain point of view. But when you go from one author to another, you may be able to tell us the date when each wrote such and such a poem—but he hasn’t said anything to you.”
That’s the way to do it.
And, that’s what I’ve done for the better part of the last 15-20 years now.
In my 20s and early 30s, I started with Dan Millman. And Paulo Coelho. And Wayne Dyer. I’ve read nearly everything those guys have written. (Check out the Notes by clicking on the link for each author.)
More recently, I’ve read almost everything written by Steven Pressfield, Ryan Holiday, and Cal Newport.
Then there’s my old coach Steve Chandler and my beloved Yoda Phil Stutz.
Then there’s Joseph Campbell himself. And one of my all-time favorite teachers, Eknath Easwaran—who I consider to be, in many ways, the Indian version of Campbell. In fact, I’ve created the MOST Notes on Easwaran and his great books. Nine of them so far. His translations of the Gita and Dhammapada in particular are exploding head!
Most recently, I followed this thread with Michael Singer.
Not too long ago, I read his latest book called Living Untethered. It’s INCREDIBLY good. 
We previously featured The Untethered Soul, which I really liked, but after reading his latest book, Singer is now one of my new favorite teachers. 
After finishing that book, I immediately got three other books he’s written—including a couple he wrote nearly 50 years ago. 
In one of THOSE books he thanked Yogananda for being the deepest influence of his life. 
So what did I do?
I immediately got HIS classic An Autobiography of a Yogi
Then I learned that Steve Jobs gave An Autobiography of a Yogi to everyone who attended his memorial service as THE final gift on their way out. (Goosebumps)
Then I went back to Amazon and bought a half dozen more of Yogananda’s books (/booklets) all of which are exploding head!!
Notes on all those coming soon. 
All that to say…
That’s one powerful way I pick the books I’m going to read—which is, again, in my mind, one of the most important things to consider in terms of how to read a book.
In our next +1, I’ll tell you more about how I actually read the book once I’ve decided to read it.
For now…
Happy reading.
Here’s to that nice, mild, slow-burning rapture we get connecting with wisdom from a brilliant soul.
Day 1. All in. 
Let’s go!
raising hands 
Nov 7, 2022

The Place to Live to Dominate the Day

In our last +1, Dale Carnegie joined us to complement some Brian Cain wisdom about the importance of focusing on THIS moment (RIGHT NOW!) to crowd out any potential stress about the past or the future that might be eliciting some feelings of depression or anxiety.
As you may recall, and, don’t worry! I promise that I will continue to unapologetically repeat all the important themes we discuss to make sure we’re practicing one of the key tenets of Learning 101 known as spaced repetition” … nerd face 
Here’s how Cainer put it: “Remember, depression is obsession with the past, anxiety is obsession about the future, and optimal performance is obsession about the present.”
Here’s how Carnegie put it: “George Bernard Shaw was right. He summed it all up when he said: ‘The secret of being miserable is to have the leisure to bother about whether you are happy or not.’ So don’t bother to think about it! Spit on your hands and get busy. Your blood will start circulating; your mind will start ticking—and pretty soon this whole positive upsurge of life in your body will drive worry from your mind. Get busy. Keep busy. It’s the cheapest kind of medicine there is on this earth—and one of the best.”
I ended that +1 with one of my go-to lines, encouraging you to consider putting this wisdom into practice “All day, every day. Especially… TODAY!”
Which makes me think of ANOTHER Big Idea from Carnegie’s How to Stop Worrying and Start Living
He tells: “So let’s be content to live the only time we can possibly live: from now until bedtime. ‘Anyone can carry his burden, however hard, from now until nightfall,’ wrote Robert Louis Stevenson. ‘Anyone can do his work, however hard, for one day. Anyone can live sweetly, patiently, lovingly, purely, till the sun goes down. And this is all that life really means.’"
Carnegie encourages us to consider living in what he calls “Day-tight compartments.” 
He tells us: “Shut the iron doors on the past and the future. Live in Day-tight compartments.” 
He tells us to ask ourselves THESE questions:
  1. “Do I tend to put off living in the present in order to worry about the future, or to yearn for some ‘magical rose garden over the horizon’?
  2. Do I sometimes embitter the present by regretting things that happened in the past—that are over and done with?
  3. Do I get up in the morning determined to ‘Seize the day’—to get the utmost out of these twenty-four hours?
  4. Can I get more out of life by ‘living in day-tight compartments’?
  5. When shall I start to do this? Next week? ... Tomorrow? ... Today?”
Those are some GREAT questions.
Reflecting on those is the focus of Today’s +1.
Let’s spend a moment doing so now…
  1. “Do you tend to put off living in the present in order to worry about the future, or to yearn for some ‘magical rose garden over the horizon’?
  2. Do you sometimes embitter the present by regretting things that happened in the past—that are over and done with?
  3. Do you get up in the morning determined to ‘Seize the day’—to get the utmost out of these twenty-four hours?
  4. Can you get more out of life by ‘living in day-tight compartments’?
  5. When shall you start to do this? Next week? ... Tomorrow? ... Today?”
Your answers?
Hint: The answer to #5 is…
You should start to do this… TODAY! nerd face 
Yep. Today’s the day to move from Theory to Practice to Mastery, Hero.
But only always.
Day 1. All in. 
Here’s to living in day-tight compartments.
Nov 6, 2022

And Its Antidote (Found in Spit!)

In our last +1, we spent a little more time with Brian Cain and his wisdom on the fact that depression is obsession with the past, anxiety is obsession about the future, and optimal performance is obsession about the present.” 
All of which begged the question: What are YOU obsessed about these days? 
All of that led to my admonition to activate our Soul Force by getting our Energy to Heroic levels and Focusing it on What’s Important NOW all day every day. 
Today I want to revisit the topic and bring another peak performance guru to the party to share HIS wisdom on the subject.
We’ll go old school and invite Dale Carnegie to join us.
As you almost certainly know, Carnegie wrote one of the all-time best-selling personal development books How to Win Friends and Influence People. He wrote that book in 1936. It’s sold over 30 million copies. (Check out the Notes for more.)
What you may not know is that he wrote another great book called How to Stop Worrying and Start Living. That book was written in 1948. 6 million copies of that book have been sold as well. (Check out the Notes for more.)
In How to Stop Worrying and Start Living, Carnegie echoes Cainer’s wisdom about focusing on the PRESENT to deal with any potential depression and anxiety.
He tells us: “George Bernard Shaw was right. He summed it all up when he said: ‘The secret of being miserable is to have the leisure to bother about whether you are happy or not.’ So don’t bother to think about it! Spit on your hands and get busy. Your blood will start circulating; your mind will start ticking—and pretty soon this whole positive upsurge of life in your body will drive worry from your mind. Get busy. Keep busy. It’s the cheapest kind of medicine there is on this earth—and one of the best.”
There ya go.
Feeling stressed?
That’s part of a good, noble life. 
The moment you quit thinking you should be exonerated from the pain of uncertainty and the pain of hard work will be one of the most powerful, antifragile confidence-building moments of your life!
Spit on your hands and get busy doing your best at whatever is in front of you.
Gremlins come back to the party a minute or three later?
Get back to work.
Focusing your Energy on What’s Important Now.
Not once in a while and not only when you feel like it.
All day, every day.
Especially when?
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