Mark Divine is a former U.S. Navy SEAL Commander with twenty-five years of experience as an entrepreneur. He's the author of the incredible books The Way of the SEAL, Unbeatable Mind, and Staring Down the Wolf. In this conversation, we explore strategies for navigating challenges (and helping others to do the same), how to be uncommon, why anyone in a leadership position is a "Coach," why training the breath is so important, and more.

William Damon is one of the world's leading scholars on human development. As the Director of the Stanford Center on Adolescence, Professor of Education at Stanford University, and a Senior Fellow at the Hoover Institution, Damon's research explores how people develop purpose and integrity in their work, family, and civic life. In his most recent book, The Power of Ideals, Professor Damon shares how we all have the power to cultivate more noble, moral possibilities in our lives.

Alzheimer’s. Even just thinking about that dreaded disease freaks you out a bit, eh? Over 5 million people in the US alone have Alzheimer’s. 1 in 9 people over 65. We’re told that there’s little we can do to prevent it and even less (make that: nothing) we can do to reverse it. Well... What if we could put an End to Alzheimer’s? In his great book, The End of Alzheimers, and in this conversation, Dale Bredeson, MD shares how Alzheimer’s disease can be prevented, and in many cases its associated decline can be reversed.

The Alter Ego Effect. This is one of the most fun and compelling and inspiring books I’ve read in a while. I REALLY (!!!) enjoyed reading it, had a ton of fun constructing and playing with some potential Alter Egos and highly recommend it. I also really enjoyed how high-performance coach and mental game strategist Todd Herman describes the science behind the power of “secret identities” to transform our lives and I loved the parallels between his perspective and our Big 3 Identities Virtues Behaviors model. Big Ideas we explore include Superman + Clark Kent (who's who?), activating your Heroic Self (the science of), motivation and emotion (share a common Latin root), virtues as superpowers (more on the science of), and Crossing the Threshold (Today the day?).

Irresistible. That’s the perfect word to describe the growing array of addictive technologies that are capturing so much of our attention these days. And, it’s the perfect name for Adam Alter's latest book. Alter is an associate professor of marketing at NYU’s Stern School of Business, and a leading expert on, as the sub-title suggests, “The Rise of Addictive Technology and the Business of Keeping Us Hooked.” In this conversation, we explore how to create a healthier relationship with our technology so . we can Optimize our lives and actualize our potential.

Ellen Langer is a professor of psychology at Harvard and one of the world's leading experts on the science of wellbeing, and what she refers to as the "psychology of possibility." Dr. Langer was first female professor to gain tenure in the Psychology Department at Harvard University, and is the the author of eleven books--including Mindfulness, The Power of Mindful Learning, and her Counterclockwise--and more than two hundred research articles. She has been described as the “mother of mindfulness” and through her work, Dr. Langer challenges us to overcome our mindless patterns, let go of false limits, focus on the process and notice all the wonders present in our lives.

Agency. It’s one of my favorite words and psychological concepts (and a cornerstone of our Optimize Coach program). So, when I saw this book I immediately got it and read it and here we are. Paul Napper and Anthony Rao are leading consultants and clinicians (who have both held academic positions at Harvard Medical School). In their great book, they define agency as “the ability to act as an effective agent for yourself—reflecting, making creative choices, and constructing a meaningful life.” Then they provide practical, scientifically-grounded wisdom on, as per the sub-title of the book: “The 7 Principles to Conquer Obstacles, Make Effective Decisions, and Create a Life on Your Own Terms.” In this Note, we take a quick look at the 7 principles and shine a spotlight on the first 3 with a focus on how we can Optimize our agency TODAY!!

Ryan is one of my absolute favorite writers and I'm excited to sit down with him to chat about his latest book, Stillness is the Key. One of the testimonials in the front of the book perfectly captures my sentiment. Screenwriter and director Brian Koppelman (Rounders, Ocean’s Thirteen and Billions) puts it this way: “I don’t have many rules in life, but one I never break is: If Ryan Holiday writes a book, I read it as soon as I can get my hands on it.”

My wife Alexandra has been a huge fan of Marie’s for a long time. I knew she was awesome. But... As I told Alexandra: “I had no idea Marie was THAT awesome!!!” My excuse: I’ve been in hermit-mode and have done nothing but read books for 5 years (no blogs/videos/etc.) so I wasn’t able to get the full sense of Marie’s heroically brilliant and grounded and HILARIOUS power until this book came out. I’ve read and created PhilosophersNotes on well over 500 books. This is one of my ABSOLUTE (!) favorites of all time. I HIGHLY (!!!) recommend it. It’s in the same league as some of my other favorites like Deep Work Atomic Habits and The 5 Second Rule. (In fact, on my chalkboard right now, I actually have “EVERYTHING IS FIGUREOUTABLE” right above “5-4-3-2-1-GO!” -- Winning combo!) The book is PACKED (!) with Big Ideas and I’m excited to share my chat with Marie about a few of her favorites.

Solitude. It’s the secret sauce to leadership. But... In their great book Raymond Kethledge and Michael Erwin tells us: “Solitude is a state of mind, a space where you can focus on your own thoughts without distraction, with a power to bring mind and soul together in clear-eyed conviction. Like a great wave that saturates everything in its path, however, handheld devices and other media now leave us awash with the thoughts of others. We are losing solitude without even realizing it.” Big Ideas we explore include the big 4 of solitude (clarity + creativity + emotional balance + moral courage), the threats from our "Input Age," how MLK and Eisenhower used solitude, FOMO (get over it!) and how to change the world (starting with YOU!).

James Clear has a super-popular website (jamesclear.com). Millions of people visit it every month and hundreds of thousands subscribe to his email newsletter. After reading this book, I can see why. He’s a great writer and distills the essence of habit formation into, well, its fundamental components—the “atomic” structure if you will—while showing us how those TINY little incremental improvements add up to MIGHTY results. I rarely say a book is a must-read but this one’s as close as it gets. Big Ideas we explore include: The math behind 1% gains compounding over a year (and a decade!), navigating the Plateau of Latent Potential (ever given up on a habit? Take note!), the importance (and etymology) of our Identity (get this: it *literally* means 'repeated being ness'), The 4 Laws of Behavior Change (remember: cue + craving + response + reward and... make it obvious, make it attractive, make it easy, make it satisfying), and the Sorites Paradox (can a single habit change your life?).

Michael Gelb is one of the world’s leading creativity teachers. He’s also a qi gong and aikido master who wrote one of my favorite books: “How to Think Like Leonardo da Vinci.” In this book, he teaches us the art of creating connection. Big Ideas we explore include how to optimize our ability to connect (practice with the little moments!), The Pygmalion Effect (aka the self-fulfilling prophecy), the importance of centering for conflict resolution, and how our addiction to digital devices (ADD) is leading to attention deficit disorder (ADD) which is leading to troubles in connecting and what to do about it.

I’m a HUGE fan of Phil and Barry's first book, The Tools. Coming Alive is kinda like The Tools Part 2. In this book, we get four new tools to go along with the original five tools. Big Ideas we explore include how to connect to our Life Force, defeat Part X (their name for that part of each of us that gets in the way), build our confidence and learn to see problems as gifts as we live a GREAT life.

This is a quick-reading, simple, practical guide to, as the sub-title suggests, “Stop Worrying and Quieten Your Mind—Featuring the Buteyko Breathing Method and Mindfulness.” If you’re looking for a general introduction to the power of Oxygen, I’d recommend you go with Patrick’s more recent and more all-purpose Oxygen Advantage. If you suffer from anxiety and/or panic attacks, this might be a great place to start. Big Ideas we explore: The #1 rule of breathing, the 2 key benefits of putting your attention on your breath, why CO2 is your friend and how to play nice, avoiding rat poison and becoming a good mind gardener.

Patrick McKeown is one of the world’s leading teachers of the Buteyko Breathing Method which was created in the 1950s by a Russian doctor named Dr. Konstantin Buteyko. McKeown suffered from asthma for decades until he found the Buteyko Method. At which point, he reversed his asthma symptoms and then dedicated his life to helping others optimize their breathing. In this book, he extends the Buteyko Method into an approach he calls the Oxygen Advantage. Big Ideas we cover include the #1 obstacle to optimal breathing, Oxygen Delivery 101, the #1 breathing tip, and how to dial in your sleep.

This book is an adaptation of a series of essays Katy created over the last five years in which she unpacks her evolving views on what she calls “movement ecology.” It’s not your typical “do X, Y, and Z” optimal living guidebook. It’s a thoughtful and thought-provoking look at why—as you can guess by the title—Movement Matters and a challenging look at how our individual and cultural decisions have created a sedentary culture and a significant nature debt that few of us ever stop to think about. Big Ideas: Stacking your life, minimalism vs. maximalism, the tree of your life, and redefining success.

Do you know why we call our modern marathon a marathon? You may think you know the real story behind the very first marathon, but in this captivating, inspiring tale, Dean Karnazes (named by Men’s Health as one of the 100 Fittest Men of All Time) gives us a deeper look at the man who, 2,500 years ago, ran the first ULTRAmarathon and, in doing so, effectively saved Western civilization. :) Big Ideas we explore: a history lesson The Battle of Marathon, why balance doesn’t lead to happiness (and what does), a 24 Hour Fitness with Harvard profs, heroes are ready and how to play the pain game.

Here's what David Allen has to say about Hero Training 101.

James Kouzes and Barry Posner are two of the world’s preeminent researchers on leadership. This is the 25th anniversary, fifth edition version of their best-selling classic that has sold over 2 million copies. One of the things I most like about this book is the fact that it covers the SCIENCE of leadership. Kouzes and Posnar have been conducting empirical research for over three decades. Big Ideas we explore: The 5 Practices (<— key word!) of Exemplary Leaders, the foundation of leadership (= credibility which = …), Law #2: DWYSYWD, and the best-kept secret of leadership = …

A former U.S. Navy SEAL Commander, Mark Divine integrates the ancient warrior traditions with grounded, practical virtue and 21st century get-it-done effectiveness in a way that I find incredibly inspiring. Big Ideas we cover include the power of front-sight focus, how to DIRECT your mind, going Yoda on your commitments and creating micro goals when things are tough.

Cal Newport is a Phi Beta Kappa graduate of Dartmouth who went on to MIT for his Ph.D. and is now a Professor at Georgetown. In this book, Cal shares the top ideas he gleaned from interviews with non-grind Phi Beta Kappa members at elite schools across the country. They had to perform well AND they had to achieve those results without grinding away. Their practices, although discovered independently, reflect the same wisdom shared in the science books. It’s great to see the overlap. Big Ideas: pseudo-work vs. real work (and a secret formula), conquering procrastination, when/where/how long should you study?, #1 way to learn (and #1 trap), the importance of spacing out your work and the power to choose your future via excellent grades.