Heroic with Brian Johnson | Activate Your Best. Every Day.

What’s Yours?

Emerson just walked into my office zipping up his camo winter jacket to go with his camo pants.

He told me: “It’s COLD! It’s 52 degrees out this morning!”

Fall arrived in a hurry out here in Austin and we went from the 100’s to the 90’s to, for former Californians, chilly quickly!

Now…

Emerson and I have a new joke—which is why I replied by saying, “Oh!! 52 degrees—that’s my all-time favorite temperature!”

To which he laughed and said, “Dadddddddyyyyy. EVERY temperature is your favorite temperature.”

That’s true. My favorite temperature? It’s always EXACTLY what the temperature is at that moment.

Which gets us a little closer to the point of Today’s +1.

Let’s step back for a moment and set some context.

Michael Singer has become one of my absolute favorite teachers.

Although I very much enjoyed The Untethered Soul (check out those Notes), it wasn’t until my friend Joe Okleberry sent me a picture of him and Michael that I picked up this book.

Now, I didn’t have to go far to pick it up as Alexandra had been raving about him for months. The book was literally on our kitchen table. With the two of them extolling his awesomeness, I decided to join the party. And, I’m very glad I did.

We’ll talk more about his wisdom soon.

For now, as you know if you’ve read his stuff, THE central Big Idea to ALL of his work is, essentially, to QUIT ARGUING WITH REALITY.

As he says: “Suffering is caused by the contrast between what you mentally decided you want and the reality unfolding in front of you. To whatever degree they don’t match, you suffer.”

In our next +1, we’ll talk about something he calls “low-hanging fruit” that will help us PRACTICE reducing our suffering by “surrendering” to reality.

For now…

One of my favorite prompts to practice? The weather.

Arguing with the WEATHER is one of the most ridiculous things we can do—which is why Emerson and I have that new joke.

Here’s the origin story…

Emerson was telling me how much he loved the 80-degree-ish fall temperature here in Austin. He asked me what my favorite temperature is.

I told him: “The temperature RIGHT NOW is ALWAYS my ABSOLUTE favorite.”

102 degrees and Austin humid? Perfect. My all-time favorite temperature. Free sauna.

51 degree cold plunge? Perfect. My all-time favorite temperature. Rebooting the nervous system.

As the Gita beautifully says: “Reshape yourself through the power of your will... Those who have conquered themselves... live in peace, alike in cold and heat, pleasure and pain, praise and blame... To such people a clod of dirt, a stone, and gold are the same... Because they are impartial, they rise to great heights.”

Who knew the weather could be such a powerful tool for our armamentarium?

So…

What’s YOUR favorite temperature?

Let’s quit arguing with reality and use EVERY opportunity we can to playfully practice our philosophies.

+102degrees. +52degrees.

And God bless those of you who live in -Xdegrees and REALLY get to practice!

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+1: The Most Powerful Practice (#1300) 0

Oct 12, 2022

To Get What You REALLY Want

Not too long ago, we chatted about MLB All-Star Sean Casey (The Mayor!) going 0 for 12 one season when he was batting nearly .400.

As you may recall, his coach told him that he didn’t care about those numbers. What his coach cared about was whether or not he was dominating his protocol.

In that context, I asked you if YOU were going through a rough patch—perhaps feeling like you were going 0 for 12 in your Energy or your Work or your Love.

Then I gave you a couple of hugs as I playfully told you that I love ya (

) and… I don’t ultimately care about the current state of those things.

Then I said that what I DO care about is whether or not you are working your protocol.

I asked:

Do you know who you are at your best in your Energy, your Work and your Love? Are you recommitting to being that best version of yourself every morning?

Do you know what virtues that best version of you embodies? Are you recommitting to showing up with those virtues every morning?

Do you know what specific things you DO when you’re most on fire? Are you recommitting to those things every morning and then ACTUALLY DOING those things every day?

Now…

All that’s nice and hopefully helpful even if it’s not all that warm and fuzzy (!) but…

Let’s simplify it even more.

ULTIMATELY, although it’s VERY helpful to know who you are and how you show up when you’re at your best in your Energy, Work and Love (which, of course, is why we architected the Heroic app to help you do exactly that!), we can simplify the game of life even more.

Let’s invite some more great thinkers to the party to tell us what they think…

First, the great spiritual teacher Byron Katie tells us that there’s always (!) only (!) ONE THING we need to do.

If it’s doing the dishes, do the dishes. If it’s doing the laundry, do the laundry. If it’s taking a deep breath or going on a walk or sending that email or making that phone call or apologizing to that loved one or turning the electronics off to get a good night of sleep or … FILL-IN-THE-BLANK with whatever might be the next thing, do that FILL-IN-THE-BLANK next most important thing—however mundane or scary you may think it is.

Repeat. Over and over and over again. Ideally, with a smile… Loving What Is as you show up as your best self.

Then we have David Reynolds. He’s a Zen therapist who wrote the great little book Constructive Living. What’s he tell us? The SAME THING.

The question he gives us is as powerful as it is simple.

Here it is: “Now what needs to be done?”

Life feel overwhelming?

Perfect.

“Now what needs to be done?”

Still feel a little wobbly?

Perfect.

“Now what needs to be done?”

Navy SEAL sage Mark Divine echoes this wisdom. The metaphor he uses comes from the battlefield of war. When chaos shines its dark light on our world, he tells us that we need to SIMPLIFY THE BATTLEFIELD and create FRONT-SIGHT FOCUS.

In other words, what’s THE next most important thing you need to do?

DO THAT.

Repeat.

Over and over and over again.

Peak performance coaches say the same thing. They tell us that elite performers maintain a “task focus” in the midst of extreme pressure. They don’t think about everything that could go wrong (or right), they think about…

WHAT NEEDS TO GET DONE RIGHT NOW.

Over and over and over again.

So, yah. Even without thinking about who you are your best in your Energy, Work and Love, you can always win the ultimate game of life by doing one simple thing: Whatever that moment demands of you.

btw: We can simplify ALL THAT wisdom even further.

How about we distill ALL THE GREAT WISDOM across ALL THE GREAT WISDOM TRADITIONS into one simple word?

I tattooed it on my right arm.

ARETE.

Close the gap between who you’re capable of being and who you’re actually being.

Not someday.

TODAY.

Not some moment.

RIGHT NOW.

+1. +1. +1.

All day. Every day.

Especially TODAY.

Bonus points: Do it with a smile!

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+1: The Toilet Paper Roll (#1299) 0

Oct 11, 2022

“Why Is It on the Ground Again?!”

In our last +1, we talked about our rooster, Happy. He’s still hanging in there.

Today I want to continue the theme we explored in that +1 and see if we can get better at using the things that currently trigger us to feel annoyed, to instead, trigger us to feel grateful.

Here’s an example from the Johnson house to help you think of things YOU might want to reframe in YOUR house.

So…

My son Emerson is a high-energy kid.

Note: I was going to say my “little guy” Emerson but he’s almost 10 as I type this and he’s NO LONGER little. It’s shocking to see the speed with which he’s growing!

As we’ve joked before, when he wakes up, he kinda runs out of the room like Kramer from Seinfeld—all energy all the time.

It’s FANTASTIC.

Except, of course, when it’s not. (Hah.)

So…

Mundane example.

For some strange reason, when Emerson uses the toilet paper in the bathroom, he often rips it off the little horizontal bar it rests on and the roll of toilet paper winds up unraveled and strewn across the bathroom floor.

L O L.

Now…

I’m a parent AND a teacher so, of course, we’ve had some Conquering Toilet Paper 101 classes on how to gently roll the toilet paper and gently rip the amount you need from the roll while ensuring it stays in place at the end of the job. (10 Big Ideas, folks!

)

And…

That lesson just hasn’t stuck.

L O L.

So…

After Emerson’s done his thing, that toilet paper roll often winds up strewn across the bathroom floor.

And…

I can choose to use that toilet paper everywhere (again!) as either a trigger for my annoyance (and yet another lecture on the mechanics of toilet paper)….

OR…

I can use that same trigger as an opportunity to appreciate the fact that, one day WAY too soon, that toilet paper roll is going to be perfectly and permanently affixed to its resting place—never to see the floor again.

And…

I just got tears in my eyes typing that.

I’m not ready for that day yet.

I want to fully enjoy the incredible enthusiasm of my not-so-little-boy who is becoming a wonderfully enthusiastic young man for as long as I can—knowing that, like all the other wonderful things in my life, will not last forever.

That’s Today’s +1.

Got a trigger?

Seriously.

Pause.

Think of at least one little thing a loved one does that, if we ACTUALLY practiced our philosophy with a little more rigor, could EASILY be alchemized from annoying to charming…

Go it?

Awesome.

Let’s remember the fact that life is preciously short.

And…

Let’s use everything we can as a reminder of just how precious it is.

-1 to +1.

All day. Every day.

ESPECIALLY Today.

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+1: Happy the Rooster (#1298) 0

Oct 10, 2022

Alchemizing Bread Crumbs, Dishes and Legos

Alexandra just walked into my office to tell me that she thinks our rooster, Happy, is dying.

Before we talk more about that…

Yes, our rooster’s name is Happy.

Emerson and Eleanor are phenomenal pet namers. We have Happy the Rooster, Lovey and Floppy and Spikey and Longbeak and Goldie the chickens.

Then there’s Zap—the dog that showed up on our property one New Year’s Day a couple of years ago and adopted us. And don’t forget Wags, another awesome dog who decided he wanted to move in one day as well.

Now…

If you’ve ever listened to one of my Zoom calls, you’ve probably heard a rooster in the background.

Sometimes, I have to admit, I find his crow charming while other times I find it distracting—whether it’s on a Zoom or in my morning meditation when he’s doing his thing RIGHT outside my office window.

But…

This rooster is truly an awesome rooster. We hatched him ourselves and he does his job protecting his hens Heroically well and he’s not an ornery guy like his dad rooster was.

So…

When Alexandra came in and told me she thinks he’s dying (while she does her country-nurse thing with him to try to save him!), I felt a deeper sense of sadness than I’ve felt when we’ve lost some other chickens and found other dead creatures on the property.

I always use those moments as another Stoic reminder of Memento Mori but this one hit me deeper.

I really like this guy!!

Then I thought of a story Alexandra shared once. It was about bread crumbs.

I forget the relationship book from which she got the wisdom but the basic idea was this…

In a significant long-term relationship with ANYONE (let alone a spouse or kids) there will INEVITABLY be things about that person that annoy you.

Maybe they leave bread crumbs on the counter (which irritated the author of the book who told the story) or maybe they leave the dishes out or maybe they leave their Legos all over the house if they’re kids (which, in his less-than-enlightened moments can irritate the author of this +1

Or maybe they do any number of things people do because they’re human and none of us are perfect.

It’s easy to find those little things annoying.

And…

What if…

One day…

Those breadcrumbs or dishes or Legos or whatever weren't there because that loved one was no longer there?

All of a sudden we’d MISS those breadcrumbs or dishes or Legos or whatever.

That’s what I thought of when I heard Happy might not make it. He hasn’t been crowing for the last several days because he hasn’t been feeling great. I already miss him.

And I want to make sure I don’t let those little things my kids and wife and others do that I might find annoying distract me from the fact that their presence in my life—with ALL the imperfections—is a profound GIFT.

In fact, what I try to do these days is use those VERY things I used to find annoying as THE TRIGGER for me to appreciate just how blessed I am.

I hope our rooster makes it so I can remind myself of this wisdom every time I hear him crow.

Cock-a-doodle-do!!!

Day 1.

Let’s go.

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+1: The Game of Life (#1297) 0

Oct 9, 2022

And… How to Make Yours Heroic

In the last few +1s, we spent some time talking about how to win the game of life by focusing on WHAT’S IMPORTANT RIGHT NOW.

I’d like to continue that discussion. And, this time, I’d like to invite my friend Sean Casey back to the party so he can share HIS insanely (!) inspiring take on the subject.

Quick context.

As we’ve discussed, Sean was voted the friendliest guy in baseball. They nicknamed him “The Mayor.” He’s now part of Major League Baseball’s Emmy-winning show MLB Tonight.

He also has his own podcast. It’s appropriately called “The Mayor’s Office.”

Recently, he had a guy on his show who was also a fan of Heroic. They had a little chat about the app.

And…

Sean WENT OFF about how the app has changed his life. It’s probably the best overview of the app (especially for sports fans!) I’ve ever seen.

It’s so good that I want to share it here now. So, let’s head to The Mayor’s Office for a special field trip. I’ll see you in less than two minutes!!

!!!

If that doesn’t fire you up, I don’t know what will!! Haha!!

That’s Today’s +1.

Here’s to making the game of life Heroically fun!!

As always… Not someday…

TODAY.

P.S. Here’s the transcript from that

segment above!

I look at it this way, and Brian Johnson talks about this. If you, me and Chinch went out and played baseball right now, and we were on this open field and I pitch to Tim, Tim crushes one, Chinch goes and runs and gets it. We come back. We're like, “yeah, this is fun!”

Well, that's not as much fun as if we take the foul lines and we run 'em down each line and we put foul poles up. We put a 330’ sign in the corner, 385’, 410’. We put a fence up that says, if you hit it over this fence, you get one point. If guys are on base, you get three, four, you know, 2, 3, 4 points.

This guy, we're gonna put a mound up with a rubber. It's gonna be 60 feet, six inches away because that seems fair. You're gonna throw it to me. We're gonna compete. We're gonna get after it.

Holy [edited]. Here we go. This is a ton of [edited] fun. Right?

I think of that as Heroic.

Heroic is my foul lines…

It’s my game! It's my game of life.

So I line up, what are my routines? What are my habits? What am I gonna do to win my morning? What am I gonna do at night to get better sleep? What time do I need to get upstairs? What book am I gonna read? How am I gonna serve my kids today? How am I gonna serve my buddies today?

And all of a sudden at the end of the day I go, man, that was a great game today. Holy [edited].

You know what I mean? It's like, you start creating your own game because you've created the boundaries and that Heroic app…when you're shooting that arrow into your targets, it's a dopamine. It’s just like, man, this is so freaking awesome.

And all of a sudden you start to realize, wow, you've created some habits and routines that is giving you the life that you've always wanted. Let's go, let's go.

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How to Change Your Life in Just 3-Minutes a Day 0

Mar 21, 2022

This podcast is a sneak peek of the welcome you will see Day 1 as part of Heroic Basic training, which will be available on the app on April 9th.

Head to https://heroic.us to learn all about our new Heroic social training platform that’s all about helping YOU to be the best, most Heroic version of yourself so we can change the world together—one person at a time, starting with you and me and us TODAY.

To learn more about how to join the movement as a Heroic investor go to: https://wefunder.com/heroic

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Certain information set forth in this message contains “forward-looking statements” under applicable securities laws (collectively referred to herein as forward-looking statements). Forward-looking statements can be identified by words such as “anticipate,” intend,” “goal,” “plan,” “believe,” “expect,” “strategy,” “future,” “likely,” “may,” “should,” “would,” “will” and similar references to future periods. Except for statements of historical fact, the information contained herein constitutes forward-looking statements and includes, but is not limited to, the (i) projected financial performance of Heroic; (ii) completion of, and the use of proceeds from, the sale of the convertible notes being offered hereunder; (iii) the expected development of Heroic’s business; (iv) execution of Heroic’s vision and growth strategy; (v) sources and availability of third-party financing; and (vi) future liquidity, working capital, and capital requirements. Forward-looking statements are provided to allow potential investors the opportunity to understand our beliefs and opinions as one factor in evaluating an investment.

These statements are not guarantees of future performance, and you should not rely on them. Such forward-looking statements necessarily involve known and unknown risks and uncertainties, which may cause actual performance and financial results in future periods to differ materially from any projections of future performance or result expressed or implied by such forward-looking statements.

Although forward-looking statements contained in this message are based upon what we believe are reasonable assumptions, there can be no assurance that forward-looking statements will prove to be accurate, as actual results and future events could differ materially from those anticipated in such statements. Heroic undertakes no obligation to update forward-looking statements if circumstances or our estimates or opinions should change except as required by applicable securities laws.

With respect to our intended Regulation A offering, no money or other consideration is being solicited, and if sent in response, will not be accepted.

No offer to buy the securities can be accepted and no part of the purchase price can be received until the offering statement filed by the company with the SEC has been qualified by the SEC. Any such offer may be withdrawn or revoked, without obligation or commitment of any kind, at any time before notice of acceptance given after the date of qualification.

An indication of interest involves no obligation or commitment of any kind.

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Why Not Everyone Will Succeed in Becoming the Best Version of Themselves 0

Mar 15, 2022

Are you showing up as the best, most Heroic version of yourself?

And if not, why not?

www.heroic.us ← Go here to learn more about the Heroic social training platform built to change the world by helping you be the best, most Heroic version of yourself.

To learn more about how to join the movement as a Heroic investor go to: https://wefunder.com/heroic

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Certain information set forth in this message contains “forward-looking statements” under applicable securities laws(collectively referred to herein as forward-looking statements). Forward-looking statements can be identified by words such as “anticipate,” intend,” "goal,” “plan,” “believe,” "expect,” “strategy,” “future,” “likely,” “may,” “should,” “would,”“will” and similar references to future periods. Except for statements of historical fact, the information contained herein constitutes forward-looking statements and includes, but is not limited to, the (i) projected financial performance of Heroic; (ii) completion of, and the use of proceeds from, the sale of the convertible notes being offered hereunder; (iii) the expected development of Heroic’s business; (iv) execution of Heroic’s vision and growth strategy; (v) sources and availability of third-party financing; and (vi) future liquidity, working capital, and capital requirements. Forward-looking statements are provided to allow potential investors the opportunity to understand our beliefs and opinions as one factor in evaluating an investment.

These statements are not guarantees of future performance, and you should not rely on them. Such forward-looking statements necessarily involve known and unknown risks and uncertainties, which may cause actual performance and financial results in future periods to differ materially from any projections of future performance or result expressed or implied by such forward-looking statements.

Although forward-looking statements contained in this message are based upon what we believe are reasonable assumptions, there can be no assurance that forward-looking statements will prove to be accurate, as actual results and future events could differ materially from those anticipated in such statements. Heroic undertakes no obligation to update forward-looking statements if circumstances or our estimates or opinions should change except as required by applicable securities laws.

With respect to our intended Regulation A offering, no money or other consideration is being solicited, and if sent in response, will not be accepted.

No offer to buy the securities can be accepted and no part of the purchase price can be received until the offering statement filed by the company with the SEC has been qualified by the SEC. Any such offer may be withdrawn or revoked, without obligation or commitment of any kind, at any time before notice of acceptance given after the date of qualification.

An indication of interest involves no obligation or commitment of any kind.

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Who are your heroes? Meet the ones in Brian's office. (Part 1) 0

Feb 6, 2022

Learn more about the Heroic social training platform built to change the world by helping you be the best, most Heroic version of yourself. www.heroic.us

Learn more about how to join the movement as a Heroic investor: www.heroic.us/invest

Get a lifetime premium Optimize Wisdom membership for FREE (used to be $250) as a gift from Heroic: www.optimize.me

Note: Any time we mention our prospective next crowdfunding round, our attorneys tell us we should mention the following:

Certain information set forth in this message contains “forward-looking statements” under applicable securities laws (collectively referred to herein as forward-looking statements). Forward-looking statements can be identified by words such as “anticipate,” intend,” “goal,” “plan,” “believe,” “expect,” “strategy,” “future,” “likely,” “may,” “should,” “would,” “will” and similar references to future periods. Except for statements of historical fact, the information contained herein constitutes forward-looking statements and includes, but is not limited to, the (i) projected financial performance of Heroic; (ii) completion of, and the use of proceeds from, the sale of the convertible notes being offered hereunder; (iii) the expected development of Heroic’s business; (iv) execution of Heroic’s vision and growth strategy; (v) sources and availability of third-party financing; and (vi) future liquidity, working capital, and capital requirements. Forward-looking statements are provided to allow potential investors the opportunity to understand our beliefs and opinions as one factor in evaluating an investment.

These statements are not guarantees of future performance, and you should not rely on them. Such forward-looking statements necessarily involve known and unknown risks and uncertainties, which may cause actual performance and financial results in future periods to differ materially from any projections of future performance or result expressed or implied by such forward-looking statements.

Although forward-looking statements contained in this message are based upon what we believe are reasonable assumptions, there can be no assurance that forward-looking statements will prove to be accurate, as actual results and future events could differ materially from those anticipated in such statements. Heroic undertakes no obligation to update forward-looking statements if circumstances or our estimates or opinions should change except as required by applicable securities laws.

With respect to our intended Regulation A offering, no money or other consideration is being solicited, and if sent in response, will not be accepted.

No offer to buy the securities can be accepted and no part of the purchase price can be received until the offering statement filed by the company with the SEC has been qualified by the SEC. Any such offer may be withdrawn or revoked, without obligation or commitment of any kind, at any time before notice of acceptance given after the date of qualification.

An indication of interest involves no obligation or commitment of any kind.

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Heroic | Brian Johnson on the Hero's Journey and the Heroic Movement 0

Feb 4, 2022

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Note: Any time we mention our prospective next crowdfunding round, our attorneys tell us we should mention the following:

Certain information set forth in this message contains “forward-looking statements” under applicable securities laws (collectively referred to herein as forward-looking statements). Forward-looking statements can be identified by words such as “anticipate,” intend,” “goal,” “plan,” “believe,” “expect,” “strategy,” “future,” “likely,” “may,” “should,” “would,” “will” and similar references to future periods. Except for statements of historical fact, the information contained herein constitutes forward-looking statements and includes, but is not limited to, the (i) projected financial performance of Heroic; (ii) completion of, and the use of proceeds from, the sale of the convertible notes being offered hereunder; (iii) the expected development of Heroic’s business; (iv) execution of Heroic’s vision and growth strategy; (v) sources and availability of third-party financing; and (vi) future liquidity, working capital, and capital requirements. Forward-looking statements are provided to allow potential investors the opportunity to understand our beliefs and opinions as one factor in evaluating an investment.

These statements are not guarantees of future performance, and you should not rely on them. Such forward-looking statements necessarily involve known and unknown risks and uncertainties, which may cause actual performance and financial results in future periods to differ materially from any projections of future performance or result expressed or implied by such forward-looking statements.

Although forward-looking statements contained in this message are based upon what we believe are reasonable assumptions, there can be no assurance that forward-looking statements will prove to be accurate, as actual results and future events could differ materially from those anticipated in such statements. Heroic undertakes no obligation to update forward-looking statements if circumstances or our estimates or opinions should change except as required by applicable securities laws.

With respect to our intended Regulation A offering, no money or other consideration is being solicited, and if sent in response, will not be accepted.

No offer to buy the securities can be accepted and no part of the purchase price can be received until the offering statement filed by the company with the SEC has been qualified by the SEC. Any such offer may be withdrawn or revoked, without obligation or commitment of any kind, at any time before notice of acceptance given after the date of qualification.

An indication of interest involves no obligation or commitment of any kind.

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Zach Bush, MD on connecting with our infinite potential 0

Dec 27, 2021

In this Guest Faculty session for Heroic Coaches, Zach Bush MD and Optimize Head Coach Michael Balchan chat about connecting with our greatest potential, how to release ourselves from the fear that holds us back, and the practice of feeling life (vs just doing life).

To learn more about Zach Bush MD, visit zachbushmd.com.

And, are you ready to reach your full potential and close the gap between who you’re CAPABLE of being and who you’re ACTUALLY being?

The 300-Day Heroic Coach program is backed by research to help you express the best version of yourself.

In addition to our 7-module Mastery Series videos (which systematically walk through the most important facets for Optimizing your life), the program includes frequent Live Coaching sessions to help you actually move from Theory to Practice to Mastery.

Zach Bush is one of 60+ Luminaries who have shared their wisdom and ideas with our community in private live sessions just like this.

It's time to express the best version of yourself.

Check out https://heroic.us/optimize/coach

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Want to make 2022 the greatest year of your life? 0

Dec 22, 2021

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Brandon Guyer, Former Professional Baseball Outfielder, Shares How He Uses the Breath as a Tool in Baseball and Beyond 0

Oct 11, 2021

Optimize Coach: https://optimize.me/coach
Optimize: https://optimize.me

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How Often Can I Be “On Purpose”? William Damon, World-Leading Expert on Purpose Tells Us... 0

Oct 10, 2021

Optimize Coach: https://optimize.me/coach
Optimize: https://optimize.me

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Former Navy SEAL, Alden Mills, Explains Why He Chose to Write a Fable 0

Oct 9, 2021

Optimize Coach: https://optimize.me/coach
Optimize: https://optimize.me

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How Can I Help My Team Build Cohesion? A Navy SEAL Tells Us It’s All About This. 0

Oct 8, 2021

Optimize Coach: https://optimize.me/coach
Optimize: https://optimize.me

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Optimize is now FREE 0

Oct 8, 2021

Join tens of thousands of Optimizers from nearly every country in the world. Absolutely FREE.

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