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Heroic with Brian Johnson | Activate Your Best. Every Day.

Heroic with Brian Johnson features the best big ideas from life-changing books and practical tools to help you move from Theory to Practice to Mastery and flourish in Energy, Work, and Love. Get more wisdom in less time so you can activate your best, every day—so that we can change the world, one person at a time, together, starting with you and me and us, today! (Learn more at https://heroic.us)
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Heroic with Brian Johnson | Activate Your Best. Every Day.
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Dec 14, 2023

Hi, this is Brian.

 

Welcome back to another Areté +1°, micro-chapter from Areté: Activate Your Heroic Potential.

 

451 Ideas like this.

 

P.S. Want to give the gift of Areté this holiday season?! 🎁

 

As Tony put it in an Amazon review, Areté is "A MUST-READ for unlocking your highest potential. This will be my go-to gift for Christmas this year!"

 

Learn more and grab your copies at https://heroic.us/arete

Oct 17, 2023

I just got a text from one of my dear friends who just listened to Phil read his foreword to Areté: Activate Your Heroic Potential…

“DUDE! Out for a morning walk and just listened to Phil’s intro via downloaded audio book! Absolute goosebumps Brian. ABSOLUTE goosebumps!!!”

As I read that text I realized we never let you know that you can listen to Phil reading his foreword so…

Here you go!!

If you have purchased 3 or more copies of the book (thank you!), you should have received an email with a link to download the full (19.5-hour!) audiobook for free.

I’m deeply humbled by Phil’s extraordinarily kind words about me and the book.

I’m also deeply humbled and inspired by all of you and your Heroic support as we work hard to launch the book as strongly as we possibly can to help catalyze our movement as powerfully as we can.

28 days to launch. rocket!!!

Our target remains 20,000+++ on Day 1 to have a shot at #1 then sticking in the Top 10 for as long as we can.

If you feel so inspired, we’d be honored to have your support.

There’s no more powerful way to help us catalyze our movement at the moment then helping us get our book out into the world powerfully with our launch. folded hands

Your support is essential and appreciated. folded hands

As we’ve said many times…

We are launching the book before the holidays in the hope that we can make it the preferred holiday gift for many of you who have benefited from our work.

Pre-order 1 copy and get a free advanced reader copy of the eBook today!

Pre-order 3 copies and get a free advanced copy of the eBook AND the audiobook AND a limited-edition Areté coin.

Pre-order 10 copies of the book and get all that plus an AUTOGRAPHED advanced hardcover reader copy sent to you immediately inside the Areté VIP Box packed with other goodies including 10 (!) free annual Heroic memberships for your gift recipients!

Pre-order 25 copies and get all that plus a free ticket to our launch event-party in Austin on November 10th-12th.

Pre-order 50+ copies and get a big discount!

Place your order here: Amazon | Barnes & Noble | Indies

Let us know when you have so we can hook you up: heroicpbc.typeform.com/preorder

Sending tons of love and gratitude.

Day 1. All in.

LET’S GO!!

raising hands!!

B

Oct 5, 2023

Today we're gonna kick off a new series, the Areté +1° series based on a select number of chapters, little micro chapters from Brian's new book Areté: Activate Your Heroic Potential.

This is the first of 451 (!) chapters featured in Areté which is now available in stores! Purchase your copy TODAY: https://heroic.us/arete

Sep 5, 2023

The Heroic podcast is back! Listen in as Brian shares what to expect going forward.

Move from Theory to Practice to Mastery:

Pre-Order Areté: Activate Your Heroic Potential today: https://www.heroic.us/book

Join over 13,000+ people from 115+ countries who have answered the call to their Heroic quests: https://heroic.us/coach

Download the Heroic app: http://heroic.us/app-download

More goodness:

Grab some Heroic swag: https://store-heroic.myshopify.com/

Become a Heroic Ambassador: http://heroic.us/ambassador

-

Get in touch:

YouTube: https://www.youtube.com/@HeroicBrian
LinkedIn: https://www.linkedin.com/in/heroicbrian/
Twitter: https://twitter.com/heroicbrian
Facebook: https://www.facebook.com/heroicbrian
Instagram: https://www.instagram.com/heroicbrian/
Email: support@heroic.us

Sep 2, 2023
Brian here with a quick note. waving hand
 
I’m typing this on Saturday morning.
 
I literally just recorded the first 45+ minutes of the audiobook for my/our book, Areté: Activate Your Heroic Potential.
 
And I simply couldn’t wait to share it with you.
 
So…
 
Here it is!
 
I got a little emotional recording Phil’s foreword to the book and then I felt a pure sense of joy as I recorded the first 10 micro-chapters.
 
I could feel what I hope (!) YOU feel as you read and listen to the book.
 
After my hour+ recording session I came out of the studio and into the kitchen and told Alexandra just how excited I was about the book.
 
Of course, when you go through any creative process, you inevitably have moments when it’s not quite coming together the way you want and you question whether it will ever become what you REALLY want your piece of art to become.
 
And, of course, nothing is ever perfect and this won’t be the first perfect book (lol) but, as I recorded the first part of the audiobook and as I shared with Alexandra right after I did it...
 
I just felt really proud of the book, and more importantly REALLY EXCITED to share it with you and your families.
 
So...
 
There ya go.
 
I hope you enjoy the audiobook sample. It’s the first 10 micro-chapters of the book. Imagine 451 (!!!!)  like that.
 
It’s the first 45 minutes of the book. Imagine around 25 more HOURS like that.
 
My goodness, I hope you love it and that we’re able to deliver on Phil’s promise that this book will change your life. folded hands
 
(Yes, you know me. I just got misty typing that.)
 
Here’s the other thing I thought of as I recorded that and made the final final final final little polishes to the book before we print the first copy (and 50,000 copies flushed face exploding head!!) in a couple weeks…
 
I thought of all the people who already bought 25+ copies.
 
Like bricks at a local park built by the community, our book will have the names of the people/families/businesses who supported the creation of it.
 
So…
 
If YOU would like to have YOUR name/your kids’/family’s name/your business’s name in OUR book…
 
TODAY’S THE DAY!!!
 
We need to know you’d like to be in there and need to know what name(s) you’d like in there NO LATER THAN THIS WEDNESDAY!!!
 
So…
 
If you think you’d like to buy 25+ copies as (holiday!) gifts for your friends and family and colleagues and clients, etc…
 
PLEASE DO!!
 
And let us know you did it via this quick form: heroicpbc.typeform.com/preorder
 
I’m so grateful to have your support and so committed to serving you as profoundly as I can while making you proud to be a part of our movement.
 
With love (misty again), courage, wisdom, discipline and eudaimonic joy, I say…
 
HEROES UNITE.
 
It’s Day 1.
 
All in.
 
LET’S GO!
 
raising hands!!
 
-bri 
Apr 14, 2023

Heroic Coach: https://heroic.us/coach

Welcome to the Philosopher’s Note on our Heroic Coach invitation letter. 

Although people have told me I need to do a Note on my own book when it comes out (planning to!), this is the first Note I’ve done on my own work. (Hah!)

We figured it would be fun to QUICKLY capture the power of our Heroic Coach program in the context of a Philosopher’s Note. (Learn more about that at https://heroic.us/coach)

So... Here we are.

The letter is, essentially, an invitation to join our scientifically-validated 300-day program to learn how to activate your Heroic potential WHILE learning how to empower *others* to do the same so we can change the world together—starting with you and me and all of us—TODAY.

In the letter, I make the VERY important distinction that, whether or not you *think* you are a “coach” ... you are. 

I’m excited to share exactly what the 300-day program is all about and WHY it has been so transformative for so many people, so let’s jump straight in!

Oct 24, 2022

What’s Yours?

Emerson just walked into my office zipping up his camo winter jacket to go with his camo pants.
 
He told me: “It’s COLD! It’s 52 degrees out this morning!”
 
Fall arrived in a hurry out here in Austin and we went from the 100’s to the 90’s to, for former Californians, chilly quickly!
 
Now…
 
Emerson and I have a new joke—which is why I replied by saying, “Oh!! 52 degrees—that’s my all-time favorite temperature!”
 
To which he laughed and said, “Dadddddddyyyyy. EVERY temperature is your favorite temperature.”
 
That’s true. My favorite temperature? It’s always EXACTLY what the temperature is at that moment.
 
Which gets us a little closer to the point of Today’s +1.
 
Let’s step back for a moment and set some context.
 
Michael Singer has become one of my absolute favorite teachers. 
 
Although I very much enjoyed The Untethered Soul (check out those Notes), it wasn’t until my friend Joe Okleberry sent me a picture of him and Michael that I picked up this book. 
 
Now, I didn’t have to go far to pick it up as Alexandra had been raving about him for months. The book was literally on our kitchen table. With the two of them extolling his awesomeness, I decided to join the party. And, I’m very glad I did.
 
We’ll talk more about his wisdom soon.
 
For now, as you know if you’ve read his stuff, THE central Big Idea to ALL of his work is, essentially, to QUIT ARGUING WITH REALITY.
 
As he says: “Suffering is caused by the contrast between what you mentally decided you want and the reality unfolding in front of you. To whatever degree they don’t match, you suffer.”
 
In our next +1, we’ll talk about something he calls “low-hanging fruit” that will help us PRACTICE reducing our suffering by “surrendering” to reality. 
 
For now…
 
One of my favorite prompts to practice? The weather. 
 
Arguing with the WEATHER is one of the most ridiculous things we can do—which is why Emerson and I have that new joke. 
 
Here’s the origin story…
 
Emerson was telling me how much he loved the 80-degree-ish fall temperature here in Austin. He asked me what my favorite temperature is. 
 
I told him: “The temperature RIGHT NOW is ALWAYS my ABSOLUTE favorite.”
 
102 degrees and Austin humid? Perfect. My all-time favorite temperature. Free sauna. 
 
51 degree cold plunge? Perfect. My all-time favorite temperature. Rebooting the nervous system.
 
As the Gita beautifully says: “Reshape yourself through the power of your will... Those who have conquered themselves... live in peace, alike in cold and heat, pleasure and pain, praise and blame... To such people a clod of dirt, a stone, and gold are the same... Because they are impartial, they rise to great heights.”
 
Who knew the weather could be such a powerful tool for our armamentarium? nerd face 
 
So…
 
What’s YOUR favorite temperature?
 
Let’s quit arguing with reality and use EVERY opportunity we can to playfully practice our philosophies.
 
+102degrees. +52degrees. 
 
And God bless those of you who live in -Xdegrees and REALLY get to practice! face with tears of joy 
Oct 12, 2022

To Get What You REALLY Want

 
Not too long ago, we chatted about MLB All-Star Sean Casey (The Mayor!) going 0 for 12 one season when he was batting nearly .400. 
 
As you may recall, his coach told him that he didn’t care about those numbers. What his coach cared about was whether or not he was dominating his protocol.
 
In that context, I asked you if YOU were going through a rough patch—perhaps feeling like you were going 0 for 12 in your Energy or your Work or your Love.
 
Then I gave you a couple of hugs as I playfully told you that I love ya (hugging face) and… I don’t ultimately care about the current state of those things. 
 
Then I said that what I DO care about is whether or not you are working your protocol. 
 
I asked:
 
Do you know who you are at your best in your Energy, your Work and your Love? Are you recommitting to being that best version of yourself every morning?
 
Do you know what virtues that best version of you embodies? Are you recommitting to showing up with those virtues every morning?
 
Do you know what specific things you DO when you’re most on fire? Are you recommitting to those things every morning and then ACTUALLY DOING those things every day?
 
Now…
 
All that’s nice and hopefully helpful even if it’s not all that warm and fuzzy (!) but…
 
Let’s simplify it even more.
 
ULTIMATELY, although it’s VERY helpful to know who you are and how you show up when you’re at your best in your Energy, Work and Love (which, of course, is why we architected the Heroic app to help you do exactly that!), we can simplify the game of life even more.
 
Let’s invite some more great thinkers to the party to tell us what they think…
 
First, the great spiritual teacher Byron Katie tells us that there’s always (!) only (!) ONE THING we need to do. 
 
If it’s doing the dishes, do the dishes. If it’s doing the laundry, do the laundry. If it’s taking a deep breath or going on a walk or sending that email or making that phone call or apologizing to that loved one or turning the electronics off to get a good night of sleep or … FILL-IN-THE-BLANK with whatever might be the next thing, do that FILL-IN-THE-BLANK next most important thing—however mundane or scary you may think it is. 
 
Repeat. Over and over and over again. Ideally, with a smile… Loving What Is as you show up as your best self.
 
Then we have David Reynolds. He’s a Zen therapist who wrote the great little book Constructive Living. What’s he tell us? The SAME THING. 
 
The question he gives us is as powerful as it is simple.
 
Here it is: Now what needs to be done?
 
Life feel overwhelming? 
 
Perfect.
 
Now what needs to be done?
 
Still feel a little wobbly?
 
Perfect.
 
Now what needs to be done?
 
Navy SEAL sage Mark Divine echoes this wisdom. The metaphor he uses comes from the battlefield of war. When chaos shines its dark light on our world, he tells us that we need to SIMPLIFY THE BATTLEFIELD and create FRONT-SIGHT FOCUS.
 
In other words, what’s THE next most important thing you need to do?
 
DO THAT.
 
Repeat.
 
Over and over and over again.
 
Peak performance coaches say the same thing. They tell us that elite performers maintain a “task focus” in the midst of extreme pressure. They don’t think about everything that could go wrong (or right), they think about…
 
WHAT NEEDS TO GET DONE RIGHT NOW.
 
Over and over and over again.
 
So, yah. Even without thinking about who you are your best in your Energy, Work and Love, you can always win the ultimate game of life by doing one simple thing: Whatever that moment demands of you.
 
btw: We can simplify ALL THAT wisdom even further.
 
How about we distill ALL THE GREAT WISDOM across ALL THE GREAT WISDOM TRADITIONS into one simple word?
 
I tattooed it on my right arm.
 
ARETE.
 
Close the gap between who you’re capable of being and who you’re actually being. 
 
Not someday. 
 
TODAY.
 
Not some moment. 
 
RIGHT NOW.
 
+1. +1. +1.
 
All day. Every day. 
 
Especially TODAY.
 
Bonus points: Do it with a smile! 
 
+smiling face with smiling eyes +smiling face with smiling eyes +smiling face with smiling eyes 
Oct 11, 2022

“Why Is It on the Ground Again?!”

 
In our last +1, we talked about our rooster, Happy. He’s still hanging in there. folded hands 
 
Today I want to continue the theme we explored in that +1 and see if we can get better at using the things that currently trigger us to feel annoyed, to instead, trigger us to feel grateful.
 
Here’s an example from the Johnson house to help you think of things YOU might want to reframe in YOUR house. 
 
So…
 
My son Emerson is a high-energy kid. 
 
Note: I was going to say my “little guy” Emerson but he’s almost 10 as I type this and he’s NO LONGER little. It’s shocking to see the speed with which he’s growing!
 
As we’ve joked before, when he wakes up, he kinda runs out of the room like Kramer from Seinfeld—all energy all the time. 
 
It’s FANTASTIC.
 
Except, of course, when it’s not. (Hah.)
 
So…
 
Mundane example. 
 
For some strange reason, when Emerson uses the toilet paper in the bathroom, he often rips it off the little horizontal bar it rests on and the roll of toilet paper winds up unraveled and strewn across the bathroom floor
 
L O L.
 
Now…
 
I’m a parent AND a teacher so, of course, we’ve had some Conquering Toilet Paper 101 classes on how to gently roll the toilet paper and gently rip the amount you need from the roll while ensuring it stays in place at the end of the job. (10 Big Ideas, folks! rolling on the floor laughing)
 
And…
 
That lesson just hasn’t stuck.
 
L O L.
 
So…
 
After Emerson’s done his thing, that toilet paper roll often winds up strewn across the bathroom floor.
 
And…
 
I can choose to use that toilet paper everywhere (again!) as either a trigger for my annoyance (and yet another lecture on the mechanics of toilet paper)….
 
OR…
 
I can use that same trigger as an opportunity to appreciate the fact that, one day WAY too soon, that toilet paper roll is going to be perfectly and permanently affixed to its resting place—never to see the floor again.
 
And…
 
I just got tears in my eyes typing that.
 
I’m not ready for that day yet.
 
I want to fully enjoy the incredible enthusiasm of my not-so-little-boy who is becoming a wonderfully enthusiastic young man for as long as I can—knowing that, like all the other wonderful things in my life, will not last forever.
 
That’s Today’s +1.
 
Got a trigger?
 
Seriously. 
 
Pause.
 
Think of at least one little thing a loved one does that, if we ACTUALLY practiced our philosophy with a little more rigor, could EASILY be alchemized from annoying to charming…
 
Go it?
 
Awesome.
 
Let’s remember the fact that life is preciously short. 
 
And…
 
Let’s use everything we can as a reminder of just how precious it is.
 
-1 to +1.
 
All day. Every day. 
 
ESPECIALLY Today.
 
rooster toilet 
Oct 10, 2022

Alchemizing Bread Crumbs, Dishes and Legos

 
Alexandra just walked into my office to tell me that she thinks our rooster, Happy, is dying. 
 
Before we talk more about that…
 
Yes, our rooster’s name is Happy
 
Emerson and Eleanor are phenomenal pet namers. We have Happy the Rooster, Lovey and Floppy and Spikey and Longbeak and Goldie the chickens
 
Then there’s Zap—the dog that showed up on our property one New Year’s Day a couple of years ago and adopted us. And don’t forget Wags, another awesome dog who decided he wanted to move in one day as well. 
 
Now…
 
If you’ve ever listened to one of my Zoom calls, you’ve probably heard a rooster in the background. 
 
Sometimes, I have to admit, I find his crow charming while other times I find it distracting—whether it’s on a Zoom or in my morning meditation when he’s doing his thing RIGHT outside my office window. 
 
But…
 
This rooster is truly an awesome rooster. We hatched him ourselves and he does his job protecting his hens Heroically well and he’s not an ornery guy like his dad rooster was. 
 
So…
 
When Alexandra came in and told me she thinks he’s dying (while she does her country-nurse thing with him to try to save him!), I felt a deeper sense of sadness than I’ve felt when we’ve lost some other chickens and found other dead creatures on the property. 
 
I always use those moments as another Stoic reminder of Memento Mori but this one hit me deeper. 
 
I really like this guy!!
 
Then I thought of a story Alexandra shared once. It was about bread crumbs. 
 
I forget the relationship book from which she got the wisdom but the basic idea was this…
 
In a significant long-term relationship with ANYONE (let alone a spouse or kids) there will INEVITABLY be things about that person that annoy you. 
 
Maybe they leave bread crumbs on the counter (which irritated the author of the book who told the story) or maybe they leave the dishes out or maybe they leave their Legos all over the house if they’re kids (which, in his less-than-enlightened moments can irritate the author of this +1 winking face). 
 
Or maybe they do any number of things people do because they’re human and none of us are perfect
 
It’s easy to find those little things annoying. 
 
And…
 
What if…
 
One day…
 
Those breadcrumbs or dishes or Legos or whatever weren't there because that loved one was no longer there?
 
All of a sudden we’d MISS those breadcrumbs or dishes or Legos or whatever. 
 
That’s what I thought of when I heard Happy might not make it. He hasn’t been crowing for the last several days because he hasn’t been feeling great. I already miss him. 
 
And I want to make sure I don’t let those little things my kids and wife and others do that I might find annoying distract me from the fact that their presence in my life—with ALL the imperfections—is a profound GIFT. 
 
In fact, what I try to do these days is use those VERY things I used to find annoying as THE TRIGGER for me to appreciate just how blessed I am. 
 
I hope our rooster makes it so I can remind myself of this wisdom every time I hear him crow. 
 
Cock-a-doodle-do!!!
 
Day 1. 
 
Let’s go. 
Oct 9, 2022

And… How to Make Yours Heroic 

 
In the last few +1s, we spent some time talking about how to win the game of life by focusing on WHAT’S IMPORTANT RIGHT NOW. 
 
I’d like to continue that discussion. And, this time, I’d like to invite my friend Sean Casey back to the party so he can share HIS insanely (!) inspiring take on the subject. 
 
Quick context. 
 
As we’ve discussed, Sean was voted the friendliest guy in baseball. They nicknamed him “The Mayor.” He’s now part of Major League Baseball’s Emmy-winning show MLB Tonight
 
He also has his own podcast. It’s appropriately called “The Mayor’s Office.”
 
Recently, he had a guy on his show who was also a fan of Heroic. They had a little chat about the app. 
 
And…
 
Sean WENT OFF about how the app has changed his life. It’s probably the best overview of the app (especially for sports fans!) I’ve ever seen. 
 
It’s so good that I want to share it here now. So, let’s head to The Mayor’s Office for a special field trip. I’ll see you in less than two minutes!!
 
flushed face!!!
 
If that doesn’t fire you up, I don’t know what will!! Haha!!
 
That’s Today’s +1. 
 
Here’s to making the game of life Heroically fun!! 
 
As always… Not someday…
 
TODAY. 
 
P.S. Here’s the transcript from that fire segment above! astonished face !!
 
I look at it this way, and Brian Johnson talks about this. If you, me and Chinch went out and played baseball right now, and we were on this open field and I pitch to Tim, Tim crushes one, Chinch goes and runs and gets it. We come back. We're like, “yeah, this is fun!”

Well, that's not as much fun as if we take the foul lines and we run 'em down each line and we put foul poles up. We put a 330’ sign in the corner, 385’, 410’. We put a fence up that says, if you hit it over this fence, you get one point. If guys are on base, you get three, four, you know, 2, 3, 4 points. 

This guy, we're gonna put a mound up with a rubber. It's gonna be 60 feet, six inches away because that seems fair. You're gonna throw it to me. We're gonna compete. We're gonna get after it. 

Holy [edited]. Here we go. This is a ton of [edited] fun. Right? 

I think of that as Heroic. 

Heroic is my foul lines…

It’s my game! It's my game of life. 

So I line up, what are my routines? What are my habits? What am I gonna do to win my morning? What am I gonna do at night to get better sleep? What time do I need to get upstairs? What book am I gonna read? How am I gonna serve my kids today? How am I gonna serve my buddies today? 

And all of a sudden at the end of the day I go, man, that was a great game today. Holy [edited]. 

You know what I mean? It's like, you start creating your own game because you've created the boundaries and that Heroic app…when you're shooting that arrow into your targets, it's a dopamine. It’s just like, man, this is so freaking awesome. 

And all of a sudden you start to realize, wow, you've created some habits and routines that is giving you the life that you've always wanted. Let's go, let's go.
Mar 21, 2022
This podcast is a sneak peek of the welcome you will see Day 1 as part of Heroic Basic training, which will be available on the app on April 9th.

Head to https://heroic.us to learn all about our new Heroic social training platform that’s all about helping YOU to be the best, most Heroic version of yourself so we can change the world together—one person at a time, starting with you and me and us TODAY.

To learn more about how to join the movement as a Heroic investor go to: https://wefunder.com/heroic 

---

Certain information set forth in this message contains “forward-looking statements” under applicable securities laws (collectively referred to herein as forward-looking statements). Forward-looking statements can be identified by words such as “anticipate,” intend,” “goal,” “plan,” “believe,” “expect,” “strategy,” “future,” “likely,” “may,” “should,” “would,” “will” and similar references to future periods. Except for statements of historical fact, the information contained herein constitutes forward-looking statements and includes, but is not limited to, the (i) projected financial performance of Heroic; (ii) completion of, and the use of proceeds from, the sale of the convertible notes being offered hereunder; (iii) the expected development of Heroic’s business; (iv) execution of Heroic’s vision and growth strategy; (v) sources and availability of third-party financing; and (vi) future liquidity, working capital, and capital requirements. Forward-looking statements are provided to allow potential investors the opportunity to understand our beliefs and opinions as one factor in evaluating an investment.

These statements are not guarantees of future performance, and you should not rely on them. Such forward-looking statements necessarily involve known and unknown risks and uncertainties, which may cause actual performance and financial results in future periods to differ materially from any projections of future performance or result expressed or implied by such forward-looking statements.

Although forward-looking statements contained in this message are based upon what we believe are reasonable assumptions, there can be no assurance that forward-looking statements will prove to be accurate, as actual results and future events could differ materially from those anticipated in such statements. Heroic undertakes no obligation to update forward-looking statements if circumstances or our estimates or opinions should change except as required by applicable securities laws.

With respect to our intended Regulation A offering, no money or other consideration is being solicited, and if sent in response, will not be accepted.

No offer to buy the securities can be accepted and no part of the purchase price can be received until the offering statement filed by the company with the SEC has been qualified by the SEC. Any such offer may be withdrawn or revoked, without obligation or commitment of any kind, at any time before notice of acceptance given after the date of qualification.

An indication of interest involves no obligation or commitment of any kind.
Mar 15, 2022
Are you showing up as the best, most Heroic version of yourself?

And if not, why not? 

www.heroic.us  ← Go here to learn more about the Heroic social training platform built to change the world by helping you be the best, most Heroic version of yourself.

To learn more about how to join the movement as a Heroic investor go to: https://wefunder.com/heroic 

---

Certain information set forth in this message contains “forward-looking statements” under applicable securities laws(collectively referred to herein as forward-looking statements). Forward-looking statements can be identified by words such as “anticipate,” intend,” "goal,” “plan,” “believe,” "expect,” “strategy,” “future,” “likely,” “may,” “should,” “would,”“will” and similar references to future periods. Except for statements of historical fact, the information contained herein constitutes forward-looking statements and includes, but is not limited to, the (i) projected financial performance of Heroic; (ii) completion of, and the use of proceeds from, the sale of the convertible notes being offered hereunder; (iii) the expected development of Heroic’s business; (iv) execution of Heroic’s vision and growth strategy; (v) sources and availability of third-party financing; and (vi) future liquidity, working capital, and capital requirements. Forward-looking statements are provided to allow potential investors the opportunity to understand our beliefs and opinions as one factor in evaluating an investment.

These statements are not guarantees of future performance, and you should not rely on them. Such forward-looking statements necessarily involve known and unknown risks and uncertainties, which may cause actual performance and financial results in future periods to differ materially from any projections of future performance or result expressed or implied by such forward-looking statements.

Although forward-looking statements contained in this message are based upon what we believe are reasonable assumptions, there can be no assurance that forward-looking statements will prove to be accurate, as actual results and future events could differ materially from those anticipated in such statements. Heroic undertakes no obligation to update forward-looking statements if circumstances or our estimates or opinions should change except as required by applicable securities laws.

With respect to our intended Regulation A offering, no money or other consideration is being solicited, and if sent in response, will not be accepted.

No offer to buy the securities can be accepted and no part of the purchase price can be received until the offering statement filed by the company with the SEC has been qualified by the SEC. Any such offer may be withdrawn or revoked, without obligation or commitment of any kind, at any time before notice of acceptance given after the date of qualification.

An indication of interest involves no obligation or commitment of any kind.
Feb 6, 2022
Learn more about the Heroic social training platform built to change the world by helping you be the best, most Heroic version of yourself. www.heroic.us

Learn more about how to join the movement as a Heroic investor: www.heroic.us/invest

Get a lifetime premium Optimize Wisdom membership for FREE (used to be $250) as a gift from Heroic: www.optimize.me

Note: Any time we mention our prospective next crowdfunding round, our attorneys tell us we should mention the following:

Certain information set forth in this message contains “forward-looking statements” under applicable securities laws (collectively referred to herein as forward-looking statements). Forward-looking statements can be identified by words such as “anticipate,” intend,” “goal,” “plan,” “believe,” “expect,” “strategy,” “future,” “likely,” “may,” “should,” “would,” “will” and similar references to future periods. Except for statements of historical fact, the information contained herein constitutes forward-looking statements and includes, but is not limited to, the (i) projected financial performance of Heroic; (ii) completion of, and the use of proceeds from, the sale of the convertible notes being offered hereunder; (iii) the expected development of Heroic’s business; (iv) execution of Heroic’s vision and growth strategy; (v) sources and availability of third-party financing; and (vi) future liquidity, working capital, and capital requirements. Forward-looking statements are provided to allow potential investors the opportunity to understand our beliefs and opinions as one factor in evaluating an investment.

These statements are not guarantees of future performance, and you should not rely on them. Such forward-looking statements necessarily involve known and unknown risks and uncertainties, which may cause actual performance and financial results in future periods to differ materially from any projections of future performance or result expressed or implied by such forward-looking statements.

Although forward-looking statements contained in this message are based upon what we believe are reasonable assumptions, there can be no assurance that forward-looking statements will prove to be accurate, as actual results and future events could differ materially from those anticipated in such statements. Heroic undertakes no obligation to update forward-looking statements if circumstances or our estimates or opinions should change except as required by applicable securities laws.

With respect to our intended Regulation A offering, no money or other consideration is being solicited, and if sent in response, will not be accepted.

No offer to buy the securities can be accepted and no part of the purchase price can be received until the offering statement filed by the company with the SEC has been qualified by the SEC. Any such offer may be withdrawn or revoked, without obligation or commitment of any kind, at any time before notice of acceptance given after the date of qualification.

An indication of interest involves no obligation or commitment of any kind.
Feb 4, 2022

Learn more about the Heroic social training platform built to change the world by helping you be the best, most Heroic version of yourself. www.heroic.us

Learn more about how to join the movement as a Heroic investor: https://wefunder.com/heroic 

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Note: Any time we mention our prospective next crowdfunding round, our attorneys tell us we should mention the following:

Certain information set forth in this message contains “forward-looking statements” under applicable securities laws (collectively referred to herein as forward-looking statements). Forward-looking statements can be identified by words such as “anticipate,” intend,” “goal,” “plan,” “believe,” “expect,” “strategy,” “future,” “likely,” “may,” “should,” “would,” “will” and similar references to future periods. Except for statements of historical fact, the information contained herein constitutes forward-looking statements and includes, but is not limited to, the (i) projected financial performance of Heroic; (ii) completion of, and the use of proceeds from, the sale of the convertible notes being offered hereunder; (iii) the expected development of Heroic’s business; (iv) execution of Heroic’s vision and growth strategy; (v) sources and availability of third-party financing; and (vi) future liquidity, working capital, and capital requirements. Forward-looking statements are provided to allow potential investors the opportunity to understand our beliefs and opinions as one factor in evaluating an investment.

These statements are not guarantees of future performance, and you should not rely on them. Such forward-looking statements necessarily involve known and unknown risks and uncertainties, which may cause actual performance and financial results in future periods to differ materially from any projections of future performance or result expressed or implied by such forward-looking statements.

Although forward-looking statements contained in this message are based upon what we believe are reasonable assumptions, there can be no assurance that forward-looking statements will prove to be accurate, as actual results and future events could differ materially from those anticipated in such statements. Heroic undertakes no obligation to update forward-looking statements if circumstances or our estimates or opinions should change except as required by applicable securities laws.

With respect to our intended Regulation A offering, no money or other consideration is being solicited, and if sent in response, will not be accepted.

No offer to buy the securities can be accepted and no part of the purchase price can be received until the offering statement filed by the company with the SEC has been qualified by the SEC. Any such offer may be withdrawn or revoked, without obligation or commitment of any kind, at any time before notice of acceptance given after the date of qualification.

An indication of interest involves no obligation or commitment of any kind.

Dec 27, 2021
In this Guest Faculty session for Heroic Coaches, Zach Bush MD and Optimize Head Coach Michael Balchan chat about connecting with our greatest potential, how to release ourselves from the fear that holds us back, and the practice of feeling life (vs just doing life).
 
To learn more about Zach Bush MD, visit zachbushmd.com.
 
And, are you ready to reach your full potential and close the gap between who you’re CAPABLE of being and who you’re ACTUALLY being?
 
The 300-Day Heroic Coach program is backed by research to help you express the best version of yourself.
 
In addition to our 7-module Mastery Series videos (which systematically walk through the most important facets for Optimizing your life), the program includes frequent Live Coaching sessions to help you actually move from Theory to Practice to Mastery.
 
Zach Bush is one of 60+ Luminaries who have shared their wisdom and ideas with our community in private live sessions just like this. 
 
It's time to express the best version of yourself.
 
Check out https://heroic.us/optimize/coach 
Oct 8, 2021

Join tens of thousands of Optimizers from nearly every country in the world. Absolutely FREE.

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