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Here are 5 of my favorite Big Ideas from Can’t Hurt Me by David Goggins. Hope you enjoy!

David Goggins is a former Navy SEAL (and Army Ranger) who used to hold a Guinness World Record for completing 4,030 pull-ups in 17 hours. These days he’s setting records as an ultra-endurance athlete. But he wasn’t always Mr. Superhero. In this great autobiographical self-help book, David walks us through his transformation from being a 297-pound exterminator to a “Who IS this guy?!” superhero. If you’re into SUPER (!!!) intense demonstrations of how to conquer ourselves to do the seemingly impossible (and don’t mind a stream of f-bombs—lol) then I think you’ll love this book as much as I did. Big Ideas we explore include: The Accountability Mirror, bringing your best (when you feel the worst), hero callouses (let failures toughen you up!), the process (how to go from running 1/4 of a mile to 200+ nonstop), and bursting from the inside out (learn to endure!).

Get Can’t Hurt Me on Amazon: https://www.amazon.com/Cant-Hurt-Me-Master-Your/dp/1544512287/

Learn more about David Goggins: https://www.optimize.me/authors/david-goggins/

► RELATED RESOURCES:
Big Idea 1: THE ONE WARRIOR
- PN: Staring Down the Wolf by Mark Divine → https://www.optimize.me/philosophers-notes/staring-down-the-wolf-mark-divine/
- PN: Discipline Equals Freedom by Jocko Willink → https://www.optimize.me/philosophers-notes/discipline-equals-freedom-jocko-willink/
- PN: Fearless by Eric Blehm → https://www.optimize.me/philosophers-notes/fearless-eric-blehm/
- Abraham Maslow → https://www.optimize.me/authors/abraham-maslow/
- "[Maslow] once asked his class, ‘Which of you believe you will achieve greatness?’ When they stared at him blankly, he asked, ‘If not you, who then?’” - Colin Wilson →https://www.optimize.me/quotes/colin-wilson/1536171-maslow-once-asked-his-class-which-of-you-believe-you/
- PNTV: The Healthy Deviant by Pilar Gerasimo → https://www.optimize.me/philosophers-notes/the-healthy-deviant-pilar-gerasimo/
- Thich Nhat Hanh → https://www.optimize.me/authors/thich-nhat-hanh/

Big Idea 2: THE ACCOUNTABILITY MIRROR
- +1: Targeted Thinking | What Do You Want + Now What Needs to Be Done? (#1267) → https://www.optimize.me/plus-one/targeted-thinking/
- +1: Neutral Thinking | vs. Positive and Negative Thinking (#1259) → https://www.optimize.me/plus-one/neutral-thinking/
- +1: WHtR ← Waist to Height Ratio | How’s Yours? (<.5 Here We Come!) (#1024) → https://www.optimize.me/plus-one/whtr-waist-to-height-ratio/
- +1: Stoic Spas | Are More Like Hospitals (Check Yourself In Yet?) (#379) → https://www.optimize.me/plus-one/stoic-spas/
- PNTV: It Takes What It Takes by Trevor Moawad (#394) → https://www.youtube.com/watch?v=-88d6BM8Fb0

Big Idea 3: WORST → BEST
- PNTV: Sea Stories by Admiral William H. McRaven (#407) → https://www.youtube.com/watch?v=_s_fiyKInu0
- +1: When You’re Neck Deep in Mud | Sing! (#1204) → https://www.optimize.me/plus-one/when-youre-neck-deep-in-mud/
- +1: Emotional Stamina | What to Do When You’re Having a Rough Day (#28) → https://www.optimize.me/plus-one/emotional-stamina/
- Navy SEAL Cookie Jars | David Goggins on Becoming Superman (#661) → https://www.optimize.me/plus-one/navy-seal-cookie-jars/
- PNTV: Future Visions by Abraham Maslow → https://www.youtube.com/watch?v=Ncur6rCM2-0

Big Idea 4: THE PROCESS
- +1: Your Infinite Potential | And Where to Find It (#4) → https://www.optimize.me/plus-one/your-infinite-potential/
- +1: The Goggins Process | Your Job: Push Past Your Normal Stopping Point (#662) → https://www.optimize.me/plus-one/the-goggins-process/
- PN: Everything is Figureoutable by Marie Forleo → https://www.optimize.me/philosophers-notes/everything-is-figureoutable-marie-forleo/

Big Idea 5: BURSTING → BURNING
- +1: The Good Life | vs. The Good Mood (#1126) → https://www.optimize.me/plus-one/the-good-life/
- "What is to give light must endure burning.” - Viktor Frankl → https://www.optimize.me/quotes/viktor-frankl/21801-what-is-to-give-light-must-endure-burnin/

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Here are 5 of my favorite Big Ideas from "The Effective Executive" by Peter F. Drucker. Hope you enjoy!

Peter Drucker is considered the father of modern management. This book was originally published in 1967. It’s *remarkably* well written and lucid. And, of course, packed with Big Ideas on how to optimize our effectiveness. We cover the 5 key practices/habits of the effective executive: time (first things first; second things never!), contribution (what can you contribute?), strengths (make yours productive; make weaknesses irrelevant), concentration (the secret to effectiveness), decisions (boundary conditions help).

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Here are 5 of my favorite Big Ideas from The Stoic Challenge by William B. Irvine. Hope you enjoy!

William B. Irvine is a professor of philosophy at Wright State University. He’s also a fantastic (and prolific) writer. And… Unlike many of his academic, professor-of-philosophy peers, he is a practicing Stoic philosopher. In the words of Donald Robertson (another Stoic author and practitioner; see The Philosophy of Cognitive Behavioral Therapy), he is both a librarian AND a warrior of the mind. We featured another one of Professor Irvine’s great books on Stoicism called A Guide to the Good Life. I enjoyed that one quite a bit but I REALLY (!) enjoyed this one. Like, jumbo loved it. In fact, I’m going to put this one right at the top of our growing collection of books on Stoicism—along with the must-read classics by Aurelius (Meditations), Seneca (Letters from a Stoic, On the Shortness of Life), and Epictetus (Discourses, Enchiridion) plus the modern classics like Ryan Holiday’s The Obstacle Is the Way and The Daily Stoic. If you’re looking for “A Philosopher’s Guide to Becoming Tougher, Calmer, and More Resilient,” I think you’ll enjoy it as much as I did. I HIGHLY recommend it.

Get The Stoic Challenge on Amazon: https://www.amazon.com/Stoic-Challenge-Philosophers-Becoming-Resilient/dp/0393652491

Learn more about William B. Irvine: https://www.optimize.me/authors/william-b-irvine/

► RELATED RESOURCES:
Big Idea 1: SETBACK EXEMPLARS
- PN: A Guide to the Good Life by William B. Irvine → https://www.optimize.me/philosophers-notes/a-guide-to-the-good-life-william-irvine/
- +1: Warriors vs. Librarians | Let’s Not Just Catalogue these +1s, Let’s LIVE Them (#66) → https://www.optimize.me/plus-one/warriors-vs-librarians/
- PN: How to Think Like a Roman Emperor by Donald Robertson → https://www.optimize.me/philosophers-notes/how-to-think-like-a-roman-emperor-donald-robertson/
- +1: Self-Efficacy | The Science of Confidence (#111) → https://www.optimize.me/plus-one/self-efficacy/
- +1: What’s Your Excuse? | RISE UP! with Spartan Hero Kacey McCallister (#979) → https://www.optimize.me/plus-one/whats-your-excuse/

Big Idea 2: ANTIFRAGILITY
- Antifragile 101 | How to Use Everything to Fuel Your Heroic Growth → https://www.optimize.me/antifragility/
- +1: Antifragile | vs. Resilient vs. Fragile (#10) → https://www.optimize.me/plus-one/antifragile/
- +1: OMMS | The Hero’s Mantra (#41) → https://www.optimize.me/plus-one/omms/
- +1: The 1, 2, 3 of Antifragility | How to Operationalize OMMS (#1108) → https://www.optimize.me/plus-one/the-1-2-3-of-antifragility/
- +1: Styrofoam Weights | And Your Optimize Gym™ Membership (#407) → https://www.optimize.me/plus-one/styrofoam-weights/
- PN: The Obstacle is the Way by Ryan Holiday → https://www.optimize.me/philosophers-notes/the-obstacle-is-the-way-ryan-holiday/

Big Idea 3: THE TEST
- #1: "Thank you, Stoic gods! Appreciate the chance to practice my Philosophy!" (#36) → https://www.youtube.com/watch?v=6QywG42MXtY
- +1: Threat vs. Challenge | How to You Respond to Life’s Stressors? (It Matters!) (#336) → https://www.optimize.me/plus-one/threat-vs-challenge/
Big Idea 4: NEGATIVE VISUALIZATION
- +1: Stoic Negative Visualization | A Practice in the Ancient Art of Stoic Joy (#851) → https://www.optimize.me/plus-one/stoic-negative-visualization/
- +1: Memento Mori | Want to Live? Remember Death (#209) → https://www.optimize.me/plus-one/memento-mori/
- +1: Gratitude | Science Says: It Works! (#24) → https://www.optimize.me/plus-one/gratitude/
- +1: The #1 Obstacle to Gratitude | And Its Remedy (#1071) →
- +1: Science Says: Gratitude Works | Some EYE-POPPING Stats (#1068) → https://www.optimize.me/plus-one/the-1-obstacle-to-gratitude/
- +1: Taking Things FOR GRANTED vs. AS GRANTED | Let’s Choose Wisely (#1070) → https://www.optimize.me/plus-one/taking-things-for-granted-vs-as-granted/

Big Idea 5: LAZY BILL
- +1: Demons vs. Daimons | What to Feed Them (#919) → https://www.optimize.me/plus-one/demons-vs-daimons/
- +1: +1 or -1 = Destiny Math | What Must YOU be? (#1) → https://www.optimize.me/plus-one/destiny-math/

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Here are 5 of my favorite Big Ideas from "On the Shortness of Life" by Seneca. Hope you enjoy!

How Do I Avoid Feeling Resentment Towards My Partner? - with Suzie & James Pawelski.

Suzie & James Pawelski are members of the Optimize Coach Guest Faculty. This exchange was captured during a Live Coaching session in the Optimize Coach program. Multiple times every month, Optimize Coach participants connect live with Brian, Michael, Alexandra, and members of our world-class Luminary Guest Faculty for wisdom, guidance, and encouragement.

For more information, head to optimize.me/coach.

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Overachievement by John Eliot. In this PN TV episode we take a quick look at some of my favorite Big Ideas from "Overachievement"--a book all about rockin' our greatness! :)

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Flow by Mihaly Csikszentmihaly. In this PN TV episode, we take a quick look at some of my favorite Big Ideas from Mihaly Csikszentmihalyi's GREAT book, "Flow"--including the importance of learning how to control the contents of our consciousness as well as how to get ourselves more consistently into the state of optimal experience known as Flow. Hope you enjoy!

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Check out the module preview and download the free worksheets at: https://www.optimize.me/coach-module-iv-4/

Create Rhythms. Train Your Recovery. Flip the Switch.. With our AM and PM Bookends coming together, we’re ready to Optimize our Energy throughout the day. Too many of us go through our days constantly “on” and, as a result, feeling a sense of what we call “enervated anxiety” (a close relative of burnout and bleh). To help the cause, we’ll teach you how to create a deep sense of “Energized Tranquility” by systematically creating rhythms to our days that enable us to show up as our best selves more and more consistently throughout the day and over the years and decades ahead. (Boom!)

► FREE 14-DAY OPTIMIZE TRIAL:
Get the PhilosophersNotes on these great books and over 600 others by starting a Free 14-Day Optimize trial membership: https://www.optimize.me/trial/

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- Get the Optimize App for iPhone & iPad: https://www.optimize.me/apps/
- Get the Optimize App for Android: https://www.optimize.me/apps/
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1. Factory-made ultraprocessed carbage with ingredients you can’t pronounce, don’t have in your pantry and didn’t evolve to consume;
2. Factory-farmed animals for ethical, health and environmental reasons; and, 
3. Factory fat including vegetable oils like soybean, safflower, corn, and canola oils—none of which existed pre-Industrial revolution and all of which disrupt our Omega 3:6 ratios and create inflammation. (Note: Socrates was all about the olive oil—that’s been around for over 5,000 years!)

Quick creative update Today. Good times at Optimize!

Weekend edition: Today we take a quick trip to the back of the property for a "Before" look at what (Deo Volente) will soon be an awesome outdoor office. Fun. :)

Afternoon edition of our #1 post 6 hours of DEEP Work on the Handbook. We chat about some creative systems and do the quick Oura review.

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