Is Procrastination a Performance Increasing Strategy? - with Steven Kotler. Steven Kotler is a member of the Optimize Coach Guest Faculty. This exchange was captured during a Live Coaching session in the Optimize Coach program. Multiple times every month, Optimize Coach participants connect live with Brian, Michael, Alexandra, and members of our world-class Luminary Guest Faculty for wisdom, guidance, and encouragement. For more information, head to optimize.me/coach.